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Adapting for the future From doomsday to a new day - a blueprint for future publisher success Dieter Reichert CEO and co-founder of censhare AG, Germany
Adapting for the futureFrom doomsday to a new day - a blueprint for future publisher success
Dieter ReichertCEO and co-founder of censhare AG, Germany
Fromdoomsdayto a new day
Dieter ReichertCEO censhare AG
A blueprint for futurepublisher success
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Technology Development
„Techno „Technological change is exponential, contrary tothe common-sense ‘intuitive linear’ view. So we won’t experience 100 years of progress in the21st century – it will be more like 20,000 years ofprogress(at today’s rate). Within a few decades, machineintelligence will surpass human intelligence, leading to The SingularityR. Kurzweil
software erlangt bewusstsein – menschen verlieren es?
DIGITALIZATION IN PUBLISHINGHOUSES
Traditonal conceptPublisher to Reade
Reader to ReaderReader to Community
The future is Context, Relevance andCommunity
You need Information to create context
ProjectCampaign
YouTubeWebsite
Basket
Layout
Layout
Product
ProductGroup
Product
Translation
Image
Contact
Contact
Article
Text
IssueCompany
Movie
User
Task
Marketing PlanGoal
Goal
Ressource
Translation
Ressource
Campaign
Budget
ProjectCampaign
YouTubeWebsite
Basket
Layout
Layout
Product
ProductGroup
Product
Translation
Image
Contact
Contact
Article
Text
IssueCompany
Movie
User
Task
Marketing PlanGoal
Goal
Ressource
Translation
Ressource
Campaign
Budget
Let´s understand the context - article
ProjectCampaign
YouTubeWebsite
Basket
Layout
Layout
Product
ProductGroup
Product
Translation
Image
Contact
Contact
Article
Text
IssueCompany
Movie
User
Task
Marketing PlanGoal
Goal
Ressource
Translation
Ressource
Campaign
Budget
Let´s understand the context - advertising
ProjectCampaign
YouTubeWebsite
Basket
Layout
Layout
Product
ProductGroup
Product
Translation
Image
Contact
Contact
Article
Text
IssueCompany
Movie
User
Task
Marketing PlanGoal
Goal
Ressource
Translation
Ressource
Campaign
belongs to
has
Budget
Let´s understand the context - campaign
ProjectCampaig
n
YouTubeWebsite
Basket
Layout
Layout
ProductProductGroup
Product
Translation
Image
Contact
Contact
Article
Text
Issue Company
Movie
User
Task
Marketing PlanGoal
Goal
Ressource
Translation
Ressource
Campaign
Budget
belongs to
has
One Information Structure
Print FirstPrint First Content First
Content First
ContextFirst
ContextFirst
The evolution of the publishingindustry
Context starts at the Editor
The full context of editors work in a dashboard
From articles to campaigns
Content for all devices and communities
Content for all devices and communities
Atomic content for all devices and all people
From readers to communities
To understand all the relations
What is the Challenge for publishing houses ?
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It́ s yourBusinessmodelBut with data any businessmodel can be created
• 15 years experience, 280 employees
• London, Munich, Zurich, Paris, Amsterdam, Denver, NY + Delhi
• 200 + customers in Retail, Media, Manufacturing, Finance
• Implementation + Training + 24/7 Support
censhare overviewEW1
EW [2]1EW [3]1
Slide 313
EW1 Egon Wilcsek, 23/06/2016
EW [2]1 Referenzen aktualisierenEgon Wilcsek, 23/06/2016
EW [3]1 Egon Wilcsek, 23/06/2016
