1. START THE DIALOG WITH CONSUMERS2. ENGAGE INTO PRODUCT CHOOSING PROCESS3. INCREASE UPSELL & CROSSELL

AddReality is a service for in store communication with customer using interactive displays based on Android tablet and stick

We are selling SaaS and OEM licenses of our software for setting up and control in-store customer facing devices.

For government, retail, malls, quick service restaurants and cinemas.

• INCREASE CONVERSION OF SPECIAL OFFERS BY 20%• INCREASE THE VISIT TIME FROM 15%• REDUCE COST BY 80% ON OUT-OF-HOME ADVERTISING

Value Proposition for end-clients:

60%OF DECISIONS TO BUY ARE MADE AT THE SHOP-SHELF

LOW QUALIFICATION OF STAFF

IN 70% OF CASES AVOID DIALOGUE

NEW CULTURE OF CONSUMPTION

In result:

UP TO 20% REDUCTION OF UP/CROSS-SELL

UP TO 50% REDUCTION OF AVERAGE VISIT TIME

The border between online and offline will disappear.

«CENTRE OF EXPERIENCES» OFFLINE STORE

1 CREATE, EDIT CONTENT & DEVICES

VISUAL PROJECT CREATION WITH NO LINE OF CODE

CENTRALIZED MANAGEMENT OFCONTENT AND EQUIPMENTS ALLOWS

SAVE MONEY FROM 30% ON IT-SUPPORT

PLAYBACK ON POINT-OF-SALE2

IMPROVE INSTORE MARKETING

Analyze audience and attention. Raise efficiency through content changes based on analytical data and set goals

ANALYZE CUSTOMER’S BEHAVIOUR3

EVERY 5 SCREENTOUCH LED TO A SALE 600+ SALES WEEKLY

BRAND DECIDED TO TELL ABOUT ADDREALITY TO MASS

We create this case with partner for 1 week.They increase the in-store engagement by 70%.

Earlier the vendors that they could not do it.

Development registered with the U.S. Congress to proprietary right.

+ 3:36 AV. TIME OF INTERACTIONIn result:

Digital consultants with bar code scanners

Centralized audio management tool

MODULAR SYSTEM LETS START ANY SCENARIO ON ANY DIGITAL EQUIPMENT WITHIN ONE SYSTEM

Possibility to change mechanics/solutions without additional costs on design, development and technics. New ideas - easily!

Interactive mirrors and fitting rooms with RFID

Digital Signage systems, corporate Indoor TV

Brand trade-support in third party retail

Digital menu boards and displays

HOW WE SELL LICENSES TO OUR SOFTWARE?

Affiliate funnel Inbound marketing,

direct activities

3 OFFICES // 47 PARTNERS*RUSSIAN FEDERATION/USA/UAE

• Low cost of our licenses.

• From 40% revenue share from sold licenses.

• The opportunity to Up-Sale to current customers. Single modular platform for creating digital in-store eco-system. The clients does not need a third-party service providers.

• Earning opportunity for selling equipment and services.

DIGITAL SIGNAGE MARKET AND OUR PLANS

OVERALL MARKET IN RUSSIA IS $650M IN 2015SOFTWARE MARKET IS $115M IN 2015

OUR TARGET IS 2% IN 4Q 2016

OVERALL MARKET IN MIDDLE EAST IS $720M IN 2015SOFTWARE MARKET IS $175M IN 2015

OUR TARGET IS % IN 4Q 2016

9 PROFESSIONALS IN MAIN TEAM // 3 CO-FOUNDERS

SERGEY GALEEV // CEO Experience in executive activities in IT sphere, advertisement business, BTL, event. Since 2009 has created 4 of the project in IT and fashion industry. 1 work at the international level.

ALEXEY REKISH // CTO OpenCV, computer vision, video processing and broadcasting, complex solutions for TV-channels and video portals, such as Head Hunter, Peretz TV, Novy TV. 8 years in IT.

GEORGE CHEISHVILI // CFO Experience in executive activities is 10 years. TV company “RealArt”, production director of programs “Fight Club” on MTv, establishment and promotion of the restaurant.

ADDREALITY develops on oneof the most profitable and fastest growing markets.

Start sale in 4Q 2014 // Seed+ Revenue $80 000 // BurnRate $5 000

Pipeline $375 000 (SaaS)

WE ARE LOOKING FOR INVESTMENT $240 000

For marketing, product, intellectual property.

CONTACT DETAILS

WWW.ADDREALITY.COMGS@ADDREALITY.COM

APPENDIX

Сертификат номиналом 50 000 рублейсроком на 365 дней

AR80888

*Активировать, послав эту фотографию на order@addreality.com до 1 сентября 2015 года

Сфотографируйте

• A SUBSCRIPTION LICENSE FOR A SINGLE DEVICESOFTWARE COSTS FROM $220 TO $520 PER YEAR1 CLIENT = ABOUT 100 LICENCES

• Sale of InHouse licenses per device.

• Sale of OEM licenses per device.

• In plan. Access to the Analytics system per mo (per device).

• In plan. Access to the Analytics API.

Деньги нужны для:40% доработка продукта (упрощение активации пользователей)20% доработка упаковки (видео, шаблоны, сайт)10% маркетинг (в основном inbound для SMB)10% intellectual property protection10% работа с текущими клиентами в UAE, US10% работа с текущими клиентами в РФ

Дополнительно:В 2015 году мы продадим минимум 3000 лицензий ($180 000 / год).В 2016 году мы планируем продать 10000 лицензий ($600 000 / год).Среднее количество лицензий: SB 10шт. (продажа 2 нед.), MB 500шт. (3 мес.), Enterprise 2000шт. (6 мес.).Интеграторы для установки решений в средний и крупный бизнес и лидогенерации. Дистрибьюторы берут на себя 98% расходов на маркетинг и локализацию.На раунде A мы стремимся в сторону работы с Intel Capital (планы на сегодня).

DIGITAL INSTORECONSULTANTS

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Simple content creation and distribution

Attract and engagement