Connect Content to Revenue™

Becoming a Revenue Centric Company

Sean O’LearyRegional Sales Manager

Sean.OLeary@ektron.com

About Ektron

￭ Founded in 1998

￭ Headquarters in Nashua, NH￭ - Worldwide Offices in Australia, Canada and the United

Kingdom￭ - Regional Offices in Denver, Richmond and San Francisco

￭ 270+ Employees

￭ Over 3,000 customers and 12,000 sites including The Home Depot, Kodak, Microsoft, and NASDAQ

Ektron empowers organizations to fully realize their digital marketingpotential by connecting content to revenue

MissionEmpower Marketers to Connect Content to Revenue

Provide the most scalable, extensible, mobile, partner friendly, .NET WCM platform for the Enterprise

Create vibrant social communities for employees and customers.

Deliver a seamless, social, cross-channel shopping experience

Empower marketers to create contextually relevant customer experiences

Why Connect Content to Revenue?

1. Current worldwide economic environment demands revenue growth

2. Marketing leaders being held accountable for revenue

Achieve Business OutcomesTo Build Revenue a measurable activity

that has a quantifiable impact on revenue

Lead generation at Lloyds TSB

■Full range of banking and financial services

■5th largest bank in Europe

■Results:■90% increase in visitors■150% increase in leads■30% increase in visitor to

registered lead conversion rate

Ad revenue & engagement at NASDAQ

■Largest U.S. electronic stock market5

■Results:■Grew community by

3000%■Tripled ad revenue

Summary■ Your Website must be viewed as a profit

center, not a cost center

■ Connecting Content to Revenue requires:■ A strong platform for managing content

■ Context for understanding

■ The ability to deliver experiences across all digital channels

■ Processes for ongoing optimization

■ The ability to tie content to the business outcomes that move the needle for your business

Questions?

Continue the conversation at #ektron

Revenue growth at Valassis

■Leading Media & Marketing Services Company

■Results:■Decreased publishing

time by 30%■Doubled conversion

rates on key CTAs