Connect Content to Revenue™
Becoming a Revenue Centric Company
Sean O’LearyRegional Sales Manager
About Ektron
■ Founded in 1998
■ Headquarters in Nashua, NH■ - Worldwide Offices in Australia, Canada and the United
Kingdom■ - Regional Offices in Denver, Richmond and San Francisco
■ 270+ Employees
■ Over 3,000 customers and 12,000 sites including The Home Depot, Kodak, Microsoft, and NASDAQ
Ektron empowers organizations to fully realize their digital marketingpotential by connecting content to revenue
MissionEmpower Marketers to Connect Content to Revenue
Provide the most scalable, extensible, mobile, partner friendly, .NET WCM platform for the Enterprise
Create vibrant social communities for employees and customers.
Deliver a seamless, social, cross-channel shopping experience
Empower marketers to create contextually relevant customer experiences
Why Connect Content to Revenue?
1. Current worldwide economic environment demands revenue growth
2. Marketing leaders being held accountable for revenue
Achieve Business OutcomesTo Build Revenue a measurable activity
that has a quantifiable impact on revenue
Lead generation at Lloyds TSB
■Full range of banking and financial services
■5th largest bank in Europe
■Results:■90% increase in visitors■150% increase in leads■30% increase in visitor to
registered lead conversion rate
Ad revenue & engagement at NASDAQ
■Largest U.S. electronic stock market5
■Results:■Grew community by
3000%■Tripled ad revenue
Summary■ Your Website must be viewed as a profit
center, not a cost center
■ Connecting Content to Revenue requires:■ A strong platform for managing content
■ Context for understanding
■ The ability to deliver experiences across all digital channels
■ Processes for ongoing optimization
■ The ability to tie content to the business outcomes that move the needle for your business
Questions?
Continue the conversation at #ektron
Revenue growth at Valassis
■Leading Media & Marketing Services Company
■Results:■Decreased publishing
time by 30%■Doubled conversion
rates on key CTAs