4
ADDITION NUTRITION OUGD601: CONTEXT OF PRACTICE 3 ANTHONY WHITE 1 ADDITION NUTRITION OUGD601: CONTE XT OF PRACTICE 3 ANTHONY WHITE
8/10/2019 Addition Nutrition Boards 01
http://slidepdf.com/reader/full/addition-nutrition-boards-01 1/4
ADDITION NUTRITION OUGD601: CONTEXT OF PRACTICE 3 ANTHONY WHITE 1
ADDITION NUTRITION OUGD601: CONTEXT OF PRACTICE 3 ANTHONY WHITE
8/10/2019 Addition Nutrition Boards 01
http://slidepdf.com/reader/full/addition-nutrition-boards-01 2/4
ADDITION NUTRITION OUGD601: CONTEXT OF PRACTICE 3 ANTHONY WHITE 2
BEBAS NEUE 36pT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0Helvetica Neue Roman 14pt
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2
3 4 5 6 7 8 9 0
Helvetica Neue Medium 14pt
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1
2 3 4 5 6 7 8 9 0
AN Natural Green
C:54 M:0 Y:56 K:0
R:132 G:196 B:141
84c48d
AN Emerald Green
C:92 M:51 Y:55 K:57
R:6 G:60 B:64
053b3f
AN Off White
C:4 M:1 Y:2 K:0
R:247 G:249 B:249
f7f9f9 The brand assets for Addition Nutrition, whichconsist of refreshing gender neutral greens and
an off white. Avoiding colours which may suggest
gender segregation.
To versions of the logotype, in two different
colours, which allows diversity across a range of
backgrounds. The ‘tub and scoop’ symbol in the
centre of the logo can be isolated and used as aseparate entity if required.
The typefaces selected contain clean san serif
fonts, which lack decoration. They have been
selected to maintain the consistent gender neutral
design which runs throughout the brand’s identity.
BRAND ASSESTS
8/10/2019 Addition Nutrition Boards 01
http://slidepdf.com/reader/full/addition-nutrition-boards-01 3/4
ADDITION NUTRITION OUGD601: CONTEXT OF PRACTICE 3 ANTHONY WHITE 3
The supplement packaging avoids the use o ffitness models and sponsored athletes. Doing
this removes the false promises of the product.
These product are to repair defiencies within the
diet - not steroids. No obsucre dialoguge is being
used to promote the product, only the supplement
name and relevant information. Keeping it plain
and simple, promoting the product for what it is
and it’s core functions and it’s nutritional benefits.Rather than suggesting instant mass or overnight
shredding weight loss.
The supplements also come with a small leaflet
which contains extended information on the
products. To educate the consumers about the
supplement and it’s effects.
THE PRODUCT
8/10/2019 Addition Nutrition Boards 01
http://slidepdf.com/reader/full/addition-nutrition-boards-01 4/4
ADDITION NUTRITION OUGD601: CONTEXT OF PRACTICE 3 ANTHONY WHITE 4DIGITAL AD CAMPAIGN
A digital ad campaign has been created topromote the supplements. As part of the ad
campaign no models have been used. The aim is
to promote the supplements for what they can do,
rather than delivering almost impossible promises.
The campaign takes place in the form of a video,
which can be altered to fit almost any application.
Throughout the video the brand colours havebeen used, to maintain the gender neatrality
which runs at the core of the brand, whilst also
promoting ‘natural’ fitness with the fresh greens.
The style of animation used i s fluent and friendly,
whilst also, avoiding sharp movments of over the
top effects. Reflecting the brand; simple.
