Digital Menu Boards Real World Implementation

Takeaways • Is Digital Signage the right choice for me?

• How do I make my Digital Signage dreams become a reality?

• How do I measure the success of my Digital Signage efforts?

Is Digital Signage the Right Choice for me?

• That is not the right question! • You should be asking yourself, What do I

hope to accomplish by utilizing Digital Signage?

What are the goals? • Meet Regulation Requirements

• Reduce Labor and Materials Cost

• Increase Customer Engagement

• Turn Engagement into Participation

• Generate Other Revenue Opportunities

Meet Regulation Requirements • 7 CFR 220.8 (a) (2) says, “…Schools must

identify, near or at the beginning of the serving line(s), the food items that constitute the unit-priced reimbursable school meal(s).”

Reduce Labor and Materials Cost

• Mass Publishing of Content Changes

• No Printed Materials • Energy Savings Outweigh Labor Costs

Increase Customer Engagement

• Use Videos When Appropriate • Action Creates Attention

• Prompt Customers to Respond • Incentives that Customers Want

Turn Customer Engagement into Participation

• Align Your Marketing Strategy with Your Food Offering

• Create Polls or Other Topics of Conversation

• Announcements

• Keep it Fresh!

Other Revenue Options • Advertising

• Birthday Announcements • School Events • Local businesses

• ¾ Rule: 75% menu, 25% Engagement and Advertising

What are the goals? • Meet Regulation Requirements • Reduce Labor and Materials Cost • Increase Customer Engagement • Turn Engagement into Participation • Other Revenue Opportunities

Making your Digital Signage Dreams a Reality

• Plan

• Test

• Adjust

• Test Again

• Implement

PLAN • Who will be responsible for maintaining the digital

signage content? • Who will be responsible for training personnel on the

day to day use of the signage • Who is responsible for installing the technical resources

needed for Digital Signage? • Which technology should you use? • How will this technology be installed and used?

What Technology Should be Used?

• Commercial or Consumer TV models • What size screen is needed for space • How will the signage be mounted • How will the video source be transmitted to the

signage • What inputs are required for the video source

TV and Mount Considerations • Commercial or Consumer • Size • Mounting Style • Outlets

Video Source • Dedicated device per screen

• Computer • Website • Smart TV

• Shared device per screen • Requires Video Splitting Source

• Ensure Secure System

Video Transmittal Options

• Wireless Video • Short range and typically line of sight

• Direct Connection • Short range • Make sure you buy the right TV and cables

• Proper connections: VGA, DVI, HDMI, etc.

• Video over Cat5

Prepare for Testing • Survey location

•Where to put menu board? •Is there power and/or network already? •Do you have employee buy in at the site?

TEST • Remember to Test

• And then Adjust

• And then to Test Again

• When you are comfortable then Implement

Implement • Installation of data lines/power • Installation of hardware • Configuration setup

• How long does all this take

• Training • Maintenance of Display Content • Evaluating and Improving

Evaluate

•Data driven decisions •Build a Meal/Production Records

•Customer Feedback/Survey

•Longevity

Improve • Continue looking and testing

• Fast growing field

• Cost savings can be found

• Easier to maintain systems

Q & A

THANK YOU!!!

Joshua Nelson •jrnelson@pasco.k12.fl.us