Social Media Marketing Strategy

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Yuxi Lu

Tracey Kimberlin

Teri Ortega Charles

Barrantes

Laya Francois Saint CyrPulse

Marketing

Chief Marketing Officer

Strategy Partner

CEO

Strategy Partner

Strategy Partner

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Our client : Adelanto Chamber of Commerce

• Formed in 1956

• Adelanto currently named the “City of Unlimited Possibilities”

Description

The Adelanto Chamber promotes economic opportunity by advocating the interest of business and encouraging mutual support and business development through networking opportunities.

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Vision Statement

• Provide value to our members.  

• Pro-Actively partner with our members and the community of Adelanto.  

• Advocate for the Adelanto Business Community and at the City, County, and State levels.

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Mission Statement

Support Commerce and promote growth to enhance the community of Adelanto.

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Functions of Adelanto Chamber of Commerce

• Members help to promote businesses

• Help to plan and advertise business events

• Organize some special events to provide sponsorship opportunities for businesses

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SWOT Analysis of Adelanto Chamber of Commerce

Opportunities• Use social media to provide

easy access, connection with members 

• Creation of a hub to connect members

• Help businesses to set up their Marketing Strategy Plans.

• No out of pockets expenses for the businesses “Free” marketing 

Threats• Late if no use of social media

and new techs

• Stagnancy or decline of the number of membership

Weakness• No paid Executive that can

reach out on a regular basis to its members.  

• The City of Adelanto : a small share of the businesses

• Slow economy not much promise for growth

• Lack of presence on social media tools

Strengths• Strong relationships with

members• Promotion of their business,

advertise special promotions

Goal

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Facebook Twitter

Google plus Fousquare

Increase its online presence through

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Social media marketing Implementation

• Adelanto Chamber currently has its website.

Pulse Four Marketing has created Facebook, Twitter, Foursquare, and Pinterest accounts for the Adelanto Chamber.

- Twitter should be used on a daily basis

- Facebook can be event driven or posts can be weekly.

- We will encourage members to use Foursquare daily.

- Pinterest can be introduced each month with new boards created.

• Chamber Members will be encouraged to use all SMM based on daily, weekly, and monthly timelines.

• Content will be generated by Chamber Members and will be encouraged to build relationships and prospects will see involvement within the community.

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The Four Pillars of Social Media

Strategy

Communication Collaboration Education Entertainment

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Communication

• Primary communication tools : Facebook and Twitter, the two most widely used tools that exist within our Membership.  

• At every Monthly Networking Meeting, we will insert a segment in the program itinerary to share a “new” SMM tool that members can use.

• This will not only help the Adelanto Chamber, but it will help our Members become more educated on the endless possibilities of SMM.

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CollaborationCreation of the hash tag #adelantochamber Our primary hash tag when tweeting and getting our

members to begin using Twitter.   It will be measured by pulling the information from

tweetreach.com & klout.

Collaboration with presenters who speak at our Monthly Luncheons to upload their presentations to dropbox.

Available to our members that were not able to attend.  

Our presenters will get additional boosts on their websites and encourage those that don’t regularly attend to see what they are missing out on.

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Entertainment

• Continue to post upcoming events on Facebook

• Ask our Members to actively “share” any stories and post that are posted.

• Post videos of different events (currently only Albums are created and shared).

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Education

Creation of Boards on Pinterest Bring info for those who are searching for places in Adelanto.   Bring a positive light to our City of Unlimited Possibilities.

Create of a ‘Question & Answer’ Section on our Website Contribution of our members  This will provide information to anyone who is looking to do

business in Adelanto.  

Creation of a “Did you know?” video library seek our Members’ expertise Members can provide information on a vast array of topics

that will be educational and bring added SMM to their own business.

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Access Model

Audience Concep

t

Concept Statement

Competition

Execution

Social Media

Sales Viability

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Audience

Our primary focus : Members of the Adelanto Chamber Encouraging our members to engage and begin using the

SMM tools. Increase awareness of who the City of Adelanto is and put us

on the map in a positive light.

Concept

Seek out the leaders in the Community Ask them to help contribute and help influence the Market

we share and want to make successful.   Use Google analytics (tool used to measure our success, we

will begin to actively track our website traffic).

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Concept statement

An online community for business owners who are interested in growing their business and making it successful.  The members will offer expert advice on a wide variety of tools and tricks of the trade.  The website for the chamber members will offer photos and videos on the different aspects of being a successful entrepreneur.  Members will also be able to rate and comments on different products and services offered by our featured members.

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Competition

• 3 other Chambers in The High Desert in Victorville, Apple Valley, Hesperia.  

They offer different workshops to show their members how to use Facebook and Twitter.  

Execution

The chamber will actively use the SMM tools to educate our members.  By including a segment in our Monthly Luncheon and encouraging our Members to use the tools this will show the members the value of the benefits that our chamber offers.

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Social Media

Our Social Media Marketing strategy will be educational, fun and entertaining.  Through collaboration and

increased communication our Members will reach a new level of success.

Sales Viability

• Generate more traffic to our Website• Generate income by selling banner ads.  • By featuring our existing members and then sharing

their success, it will bring new members and create excitement.

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Thanks for your attention