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Adgully Credentials (Generic)

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At Adgully our endeavour is the branch of journalism that tracks, records, analyzes and interprets the latest news happenings and economic changes that take place in the business of media, marketing and advertising. It could include any news or happenings in the field of Television, Print Media, Radio, Out of Home, Cinema, Digital, Mobile, Event Management, Sports Marketing, Celebrity Marketing, Direct Marketing, Public Relation, Market Research, Advertising agency or New product launches Our editorial team covers news and feature articles about people, places and issues related to the field of media, marketing and advertising Though there are sites which covers this domain but in-depth analysis and maximum coverage can be observed at Adgully because we bring in crisp news with fresh perspective We look forward to your comments and feedback to serve you with better content because our objective is to make Adgully a one stop news and information channel in the field of media, marketing and advertising Thanks indeed! Adgully Team
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Page 1: Adgully Credentials (Generic)

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Welcome to

News in the domain of Media | Advertising | Marketing

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Content/ Sections

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Private & Confidential | © Copyright E7 Networks

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Content differentiators

Daily updates on news as and when it appearsNew

s

Weekly interviews of Industry leaders CEOs/ MDs/ Chairmen

Weekly special features with industry perspectives

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Private & Confidential | © Copyright E7 Networks

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Content differentiators [News]

Only Indian news site covering daily news in the domain of: New

s

Media

TelevisionPrintRadioOOHCinemaDigitalMobile

Advertising

Agency

MarketingEvent MarketingSports MarketingCelebrity MarketingDirect MarketingPublic RelationMarket ResearchLaunch PadUpcoming Events

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Private & Confidential | © Copyright E7 Networks

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Content differentiators [AgTalk]

Weekly interviews, covered 6 eminent people so far, 52 different indusrtry leaders will be covered under AgTalk till Dec’10

Ruchi Vijaywargia, Chief Executive Officer, Peoples Samachar [News Paper Publisher]

Carlton Briganza, Managing Director, myopusRadio [Internet Radio Station]

Preyesh Ganatra, Maniging Director, Cloud9 Energy Drink [Brand Owner]

Ishan Raina, Chief Executive Officer, OOH Media, [Out of home media]Monica Tata VP & GM South Asia, Turner InternationalPrenesh Misra, Chairman & Managing Director, Brandscapes World [Market Research]

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Private & Confidential | © Copyright E7 Networks

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Content differentiators [AgExclusive]

Weekly special features with industry perspectives

• GEC: Great Expectation of Content in 2010Adgully exclusive on General Entertainment Channels in India and their content plan for the year 2010

• Kindle all the wayIndian news papers becoming a part of Amazon Kindle

• Can today’s Radio bring back the magic of Binaca Geetmala!

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Private & Confidential | © Copyright E7 Networks

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Content differentiators [AgVoice]

AgVoice is the new initiative, where in Industry leaders will write their heart out. The section is coming up soon.

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About Adgully

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Private & Confidential | © Copyright E7 Networks

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Vital Stats

Source: Google Analytics, Jan 2010

• Total Visitors:

• Absolute Unique Visitors:

• Page Views:

• Pages Per Visit:

• Avg Time Spent:

60,400

2,54,000

4.20

00:9:50

29,837

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83.81%

6.91%

2.24%

0.76%

0.65%

0.65%

0.57%

0.38%

0.38%

0.34%

India

United States

United Kingdom

Singapore

Canada

United Arab Emirates

Australia

Hong Kong

Pakistan

South Korea

Visitors Nationality

Percentage of Visitors came from top 10 countries

Source: Google Analytics, Jan 2010

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25%

23%

11%

9%

9%

7%

6%

9%

1%

Delhi (NCR)

Mumbai

Bangalore

Pune

Chennai

Hyderabad

Calcutta

Others

(Mobile)

Indian Visitor’s Location

Percentage of Visitors came from top cities in India

Source: Google Analytics Jan 2010

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Private & Confidential | © Copyright E7 Networks

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53.12%

46.88%

New vs. Returning

Returning Visitors

New Visitors

Visitors, New Vs Returning

Source: Google Analytics, Jan 2010

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Private & Confidential | © Copyright E7 Networks

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46.88%

5.66%

2.39%

1.60%

1.22%

0.80%

0.76%

0.68%

2.93%

2.20%

2.36%

9.46%

14.10%

8.97%

1 times

2 times

3 times

4 times

5 times

6 times

7 times

8 times

9-14 times

15-25 times

26-50 times

51-100 times

101-200 times

201+ times

Visitors Loyalty

Percentage of Visitors and their no. of visits

Source: Google Analytics, Jan 2010

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Private & Confidential | © Copyright E7 Networks

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Reach

Source: Google Analytics, Jan 2010

Highly optimized site for search engines attracts 40% users every day

Reaching out close to 20,000 users every day through twitter followers

Reaching out close to 40,000 users every day through FB Fans

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User’s General Profile

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Private & Confidential | © Copyright E7 Networks

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Gender

Source: Social Media & Registration data, Jan 2010

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Private & Confidential | © Copyright E7 Networks

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Age

Source: Social Media & Registration data, Jan 2010

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Private & Confidential | © Copyright E7 Networks

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Education

Source: Social Media & Registration data, Jan 2010

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Advertising Properties

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Private & Confidential | © Copyright E7 Networks

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Advertising Properties (Home Page 1st Scroll)

Solus Top Horizontal Bar945X40

Home Page & Inside Pages RHS Top Banners300X60

Home Page & Inside Pages

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Private & Confidential | © Copyright E7 Networks

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Advertising Properties (Home Page 2nd Scroll)

RHS Bottom Banners300X60

Home Page & Inside Pages

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Private & Confidential | © Copyright E7 Networks

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Advertising Properties (Inside Page)

LHS Middle Banners180X150

Inside Pages, Beside Story

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Thanks


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