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Task 1: Good

AdvertisingOrapim Pakdeesongkram Student ID. 5515150414Ungkana Kerttongmee Student ID. 5515150422HaripanHarirak Student ID. 5515150449

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Content

Background

Definition/Elements of Advertising

Characteristics of Good Advertising

Functions of Advertising

Reference

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Background Coca-Cola is a carbonated

soft drink.

It is often referred to simply as

Coke. (a registered trademark

of The Coca-Cola Company inthe United States March

27,1994)

The company has introduced

other cola drinks under the

Coke brand name, for in

stance Diet Coke, Coca-ColaCherry etc.

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Background. This advertising was found in

cosmopolitan magazine.

Cosmopolitan is an

international magazine for

woman.

Diet Coke is a sugar free soft

drink.

The target group of Diet Coke

are health conscious

consumer.

The presenter is Tom

Colicchino, an American

celebrity chef.

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Definition/Elements of

Advertising Good Strategy It meet specific objectives. The objective is to sell

product to target group by using Tom Colicchino as a

presenter to show that drinking diet coke can be stylishas the same level as Tom Colicchio and his food.

Direct the advertisement at a specific audience andchoose a media appropriate to a specific audience.This advertising was in woman magazine. A lot ofwoman cares about the food that they eat becausethey want to stay fit and slim which met the right target

group of the product.

Create a message which targets the audiences majorinterests/concerns. GOOD TASTE IS KNOWING HOW TOEAT RIGHT this sentence prove that distinct flavors andsmart choices can commingle.

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Definition/Elements of

Advertising Good Creativity

This advertising has a good creativity because;

There are many studies shown that the carbonatedsoft drink is not good for health and a lot of sugarwhich cause fat.

They use Tom as a presenter wearing white chefuniform to demonstrate that Diet Coke is trying to beas stylish and on the same level as Tom Colicchino

and his food.

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Definition/Elements of

Advertising Good Execution

The demonstration is good. They use Tom and theDiet Coke as an object. Tom is a celebrityendorsement for the Coca-Cola Company. Tom iswearing white which stands out against the darkbrown background.How to say=Creativity

The text states Good taste is knowing how to eatright. Diet Coke and award-winning chef Tom

Colicchino have come together to prove thatdistinct flavors and smart choices can commingle.Stop by the Diet Coke Kitchen at dietcoke.com andfind out how living well can be simple, stylish anddeliciouswhat you say=Strategy

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Characteristics of Good

Advertising

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Functions of Advertising Informational

Coke is the well known big company which peoplehave known where they can find the product but in thisadvertising states Dietcoke.com for people to furthermore find information of the product.

Incentives/promotional

The advertising gave the reason to buy the product bystating that Good taste is knowing how to eat right.Diet Coke and award-winning chef Tom Colicchinohave come together to prove that distinct flavors and

smart choices can commingle.

Reminder/Reinforcement

The logo of Dietcoke is obviously shown that it is aproduct of Coca-Cola company.

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Reference (2010, March 26). Magazine Advertising [Print

Photo]. Retrieved fromhttp://lovetosing604.blogspot.com/20/10/03/magazine-advertising.html?m=1

Coca-cola. In (2013). Retrieved fromhttp://en.wikipedia.org/wiki/Coca-Cola

Tom colicchio. In (2011). Retrieved fromhttp://en.wikipedia.org/wiki/Tom_Colicchio

http://lovetosing604.blogspot.com/20/10/03/magazine-advertising.html?m=1http://lovetosing604.blogspot.com/20/10/03/magazine-advertising.html?m=1http://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Tom_Colicchiohttp://en.wikipedia.org/wiki/Tom_Colicchiohttp://en.wikipedia.org/wiki/Tom_Colicchiohttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Coca-Colahttp://lovetosing604.blogspot.com/20/10/03/magazine-advertising.html?m=1http://lovetosing604.blogspot.com/20/10/03/magazine-advertising.html?m=1http://lovetosing604.blogspot.com/20/10/03/magazine-advertising.html?m=1http://lovetosing604.blogspot.com/20/10/03/magazine-advertising.html?m=1

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Background The Charoen PokphandGroup (CP) is a Thai multi-national conglomerate withcore businesses in agro-industry & food, retail andtelecommunications, foundedin 1921.

Over 86 years ago, thebusiness had developed intoa fully integrated agribusiness(from seed to feed to farm to

food), CP today has becomethe worlds largest producerof animal feed and shrimp,and one of the leadingproducers of poultry.

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This advertising was found in

http://cpbrandsite.com/

The presenter is Yutaka Suzuki,Japanese Chef at Central

Plaza Hotels Haki JapaneseRestaurant with 30 yearsexperience.

http://cpbrandsite.com/http://cpbrandsite.com/

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Defining This CP printed Ad. is a brand advertising which almost 86 years

of the development of a long-term brand identity and imageand also develop a distinctive brand image for a product.

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Elements of Advertising Paid from of communication: CP has all kind of advertisement such as inbroadcast media (radio, television), print media (magazine, poster, and

billboard), and interactive and support media (internet) which all of this havethe costs for time and space.

Sponsor is identified: top left corner, top right corner, at the product, and thebottom of the advertising.

Persuade or influence: which made the consumers aware of the productthat even the top Japanese chef still choose and gave the top ten score forthis product to guarantee the taste and quality of the product and also inthe tagline that choose yellow font color in the red background whichstandout of other texts in white said Deliciouswith OMEGA 3 to ensure theconsumers about the healthy benefit they can gain from their product.

Mass media: no.1

Audience: no.1

Nonpersonal: this adverting send the message to large audience, not anindividual one.

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Characteristics of Great Ads.

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Function of Advertising Provide product and brand information: at the bottom of the

ad. told the consumers that they can buy it at Fresh Mart andother leading supermarket and also clearly show the name ofthe product.

Provide incentives to take action (use the most):

Convenience which the product can be purchase at thesupermarket or CP Fresh mart near the consumers.

By using the celebrity endorser which in this case is anexperienced Japanese chef to guarantee the quality of theproduct.

Provide reminders and reinforcement: remind the consumersabout the name of the brand which in the clear position,remind of benefits which in this case is OMEGA 3. These samemessages help reinforce the consumers decision.

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Reference Print Ad. Retrieved from

http://cpbrandsite.com/

The Charoen Pokphand Group (CP). Retrievedfrom http://www.cpthailand.com

Yutaka Suzuki. Retrieved fromhttp://news.google.com/newspapers?nid=437&dat=19970912&id=t9QtAAAAIBAJ&sjid=-

jEDAAAAIBAJ&pg=2984,4553383

http://beta.cpbrandsite.com/http://www.cpthailand.com/http://news.google.com/newspapers?nid=437&dat=19970912&id=t9QtAAAAIBAJ&sjid=-jEDAAAAIBAJ&pg=2984,4553383http://news.google.com/newspapers?nid=437&dat=19970912&id=t9QtAAAAIBAJ&sjid=-jEDAAAAIBAJ&pg=2984,4553383http://news.google.com/newspapers?nid=437&dat=19970912&id=t9QtAAAAIBAJ&sjid=-jEDAAAAIBAJ&pg=2984,4553383http://news.google.com/newspapers?nid=437&dat=19970912&id=t9QtAAAAIBAJ&sjid=-jEDAAAAIBAJ&pg=2984,4553383http://news.google.com/newspapers?nid=437&dat=19970912&id=t9QtAAAAIBAJ&sjid=-jEDAAAAIBAJ&pg=2984,4553383http://news.google.com/newspapers?nid=437&dat=19970912&id=t9QtAAAAIBAJ&sjid=-jEDAAAAIBAJ&pg=2984,4553383http://news.google.com/newspapers?nid=437&dat=19970912&id=t9QtAAAAIBAJ&sjid=-jEDAAAAIBAJ&pg=2984,4553383http://www.cpthailand.com/http://beta.cpbrandsite.com/