Country: Italy / Year: 2015

adidas RunBase Milano, a new kind of running experience

THE CHALLENGEadidas needs a unique and distinctive project. We success it by pushing on design innovation as a key driver to boost the competitiveness and its brand positioning.

Engage new clients

Innovate adidas brand in Italy

Improve customer base growth and deliver one to one relationship

Create a new way of living the city running

Combine the city running with a store consumer experience

SPACE DESIGN AND CUSTOMER EXPERIENCE

THE CLIENT

We have been engaged to design the first Italian running hub, RunBase: a really temple in Milan for all running lovers.

adidas, the multinational corporation that designs and manufactures sports shoes, clothing and accessories, wants to give a new shape of running through RunBase Milano.

RUNBASE MILANO TONE OF VOICE NEEDS TO BALANCE ADIDAS PERFORMANCE DNA AND BOOST POSITIONING

RUNBASE MILANO TARGET FRAMEWORK: RUNNERS AND NEW COMERS ENGAGEMENT

DESIGN CONCEPT urban jungle

RUNBASEMILANORunBase Milano is a key place in the city able to involve different type of runners, from the addicted one to newcomers. It represents a new retail era where the design can innovate the brand through a new service design approach.

THE NEW RUNBASE MILANO CUSTOMER EXPERIENCE

THE NEW RUNBASE MILAN0ZONING CONCEPT

adidas RunBase Milano is the place where you can discover, feel and do a complete running experience.

The urban codes are presented in an innovative way within the space in order to give continuity to the city running.

A space where the brand and product come together into a new urban running experience. adidas RunBase lets runners experience the best of adidas brand and the spirit of running in the city.

All details have been conceived in line with adidas style and colors and with the purpose to enhance the city running.

Via Morimondo, 26/16b20143 Milanodinndesign.cominfo@dinndesign.com