Country: Georgia / Year: 2015

A new bank era:the premiumbank SOLO

THE CHALLENGETo create and deliver a soft redefinition of the brand identity and the new service and branch design for SOLO in order to:

Engage new clients

Reflect differentiation and reassurance

Improve customer base growth and deliver one to one relationship

Generate cross selling

Create a new language and visual communication

Be aligned to international standards

IMAGINARYMOOD

FONTS

LOGO

COLOR

VALUES

CHARACTERAND TONE OF VOICE

PROPOSITIONAND COPY

STORYTELLING

BRAND IDENTITY

SYMBOL

BRANDPROMISE

BRAND POSITIONING CORPORATE IDENTITY

BANK PRODUCT IDENTITY- service system- credit cards

BRANCH DESIGN

IMAGINARYMOOD

FONTS

LOGO

COLOR

VALUES

CHARACTERAND TONE OF VOICE

PROPOSITIONAND COPY

STORYTELLING

BRAND IDENTITY

SYMBOL

BRANDPROMISE

BRAND POSITIONING CORPORATE IDENTITY

BANK PRODUCT IDENTITY- service system- credit cards

BRANCH DESIGN

IMAGINARYMOOD

FONTS

LOGO

COLOR

VALUES

CHARACTERAND TONE OF VOICE

PROPOSITIONAND COPY

STORYTELLING

BRAND IDENTITY

SYMBOL

BRANDPROMISE

BRAND POSITIONING CORPORATE IDENTITY

BANK PRODUCT IDENTITY- service system- credit cards

BRANCH DESIGN

IMAGINARYMOOD

FONTS

LOGO

COLOR

VALUES

CHARACTERAND TONE OF VOICE

PROPOSITIONAND COPY

STORYTELLING

BRAND IDENTITY

SYMBOL

BRANDPROMISE

BRAND POSITIONING CORPORATE IDENTITY

BANK PRODUCT IDENTITY- service system- credit cards

BRANCH DESIGN

Brand positioning and brand identity Brand visual identity Design touchpoints development

BRANDREPOSITIONINGAND NEWBRAND DESIGN

THE CLIENT

We have been engaged to innovate SOLO brand dna and identity to better compete in the market and catch new clients.

Bank of Georgia, the leading bank in Georgia based on total assets, offers a broad range of retail and corporate banking, investment management and insurance services to its clients in Georgia.

ENHANCING GEORGIANSOUL AND BOOSTING ITIN A CONTEMPORARY WAY

SOLOMASS-AFFLUENT FRAMEWORK

The new corporate identity of Solo is eye catching and memorable. Research has allowed us to reach a visual solution, that through its soft form, remembers Georgian letters as well as gives a premium character to logo.

A great impact with luxury lifestyle products delivering you a sense of precious and exclusivity look and feel.

NEW BRANCH DESIGNThe premium bank, SOLO.We didn’t create a bank.We revolutionary the bank and its way to compete in the market.

SOLO FEELTHE FUTURE

SURPRISE

the customer, even from the

window branch, is attracted and invited to enter

the customer is always welcomed at

the reception desk and he is invited to sit at

one location

the customer is involved in the discovery of SOLO

banking and lifestyle products when the

consultant comes to him

the level of privacy is always guaranteed thanks to several

solutions designed for the customer

REASSURANCE ENGAGEMENT PRIVACY

THE NEW SOLO PREMIUM CUSTOMER EXPERIENCEZONING CONCEPT

The concept of SOLO is more than a bank, it is a status symbol. It is not a bank that customers need but the one they want.