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www.theadmc.com 7 Months CERTIFIED DIGITAL MARKETING MASTER ADMC ADVANCED
www.theadmc.com7 Months
CERTIFIED DIGITALMARKETING MASTER
ADMC ADVANCED
ADMC, one of India’s premier digital marketing institute was founded with a vision to improve digital marketing knowledge with comprehensive training programmes and LIVE projects, to help you be the best digital marketer you can be. It doesn’t matter if you’re a newcomer or already part of the digital industry; our courses are designed to encourage digital marketers to fulfill their potential. We are with you all the way right from the first step you take on the career ladder until you become an industry leader.
The remarkable vision of our team of seasoned digital marketers and professionals meant that we were ready to cater to the growing demands of the digital world. They know what it takes to succeed at this job, and are dedicated to helping you succeed in yours. So they’ve designed programmes that cover every aspect of digital marketing, even as it evolves. They design workshops, curate ideas, and mentor students and working professionals. Eventually, as a leader, you will be able to add value to your peers, R&D groups, marketing teams, belief officers and CXOs.
After all, one has to lead by example to create leaders of tomorrow.
Keeping in mind the career transformation of students, ADMC has partnered with the Digital Marketing Institute (DMI). The DMI has made it their mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. The first is to advance the careers of marketers and sellers; the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. The ADMC’s partnership with DMI promises to help professionals across the globe achieve the above mentioned goals.
ABOUT ADMC
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There has been a considerable shift in focus from the traditional media of marketing such as television, radio, and print to the digital media, after the advent of internet and technology. Entrepreneurs and organizations across sectors such as entertainment, education, and finance are strategizing with a digital perspective.
Fast-growing economies such as India have realised the need to engage with consumers and devise marketing plans to hold their attention on digital platforms. Thus, organisations are allocating significant budgets to digital marketing strategies and campaigns.
Now is the time to adapt to the changing scenario of the industry by nourishing your digital marketing skills. The opportunities of career transformation are aplenty if you are ready to level up your game.
STAY ABREAST WITHDIGITAL TRANSFORMATION
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The industry guides us to keep our courses industry-relevant.
ADMC appoints a Knowledge Chair – an industry veteran who periodically ensures that the programs taught are relevant. The position is awarded to a leading name in the digital industry, who is responsible for ensuring that the standard of the curriculum is held to the highest levels.
Currently, Mr. Arnab Mitra holds the position.
KNOWLEDGE CHAIR
An entrepreneur focused on the convergence of technology, content, conversions, conversations & data, Arnab has channelized his experience and talents in the digital space. He is the Managing Director of LIQVD ASIA, the first experiential marketing company in Asia. Prior to branching out as an entrepreneur, he held crucial positions in the Indian advertising arena: National Director for Starcom Mediavest Group, Regional Director for Havas, Head-Business Development for Ignitee to name a few; implementing marketing strategies for multinational brands like Samsung, Research In Motion, Volkswagen, General Motors, Capgemini, Redbull, Emirates, Citi Bank etc. Arnab was awarded in Impact Power 100 (2013, 2016), the 100 most influential people in media in India, Arnab is indeed the go-to-man for everything new & ever changing.
Arnab MitraManaging Director,LIQVD ASIA
PROGRAM INTRODUCTIONPREPARE YOURSELF FORTHE AGE OF EXPONENTIAL CHANGE.
While the only constant in the marketing arena has always been change, today the rate of change is accelerating at an unprecedented pace. We are hyper-transitioning into a real time data-driven market where AI and combinatorial innovation will eventually challenge the role of marketers and data professionals in the marketing mix.
With billions being invested in systems designed to model and consistently deliver outstanding marketing campaigns across all channels and customer contact points, the question you need to ask yourself, as a marketing or data professional is: “Where do I fit in?” Our certificates and courses are designed to support personal innovation at every point in your career. From entry level to senior management we have the cutting-edge content, world-class tutors and advanced delivery platforms that will fuel your passion for your field and help you prepare for the future. So you will have the knowledge, the skills and the mindset to take tomorrow's challenges head-on.
Presenting the brand new curriculum for the Certified Digital Marketing Master. Join the most advanced program of digital marketing of India and innovatea new you.
ADMC Advanced-Certified Digital Marketing Master has been designed keeping in mind the increasing complexity of the industry. Below mentioned are the 7 top practices that encompass 21 modules of digital marketing, for a better understanding of the current landscape that one must undertake. In an industry 1st, ADMC is the pioneer in creating a unique program structure that not only trains students in different facets of digital marketing but also prepares them for the new world order. With the added dimension of the global Digital Marketing Institute (DMI) certification, it only hastens the process of transformation. The course is now validated by the Global Industry Advisory Champions (GIAC), and offers 1-year DMI membership, giving you access to their premium online content that includes case studies, podcasts and lectures delivered by esteemed industry leaders.
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Innovate A New You
Program Structure
7 TOP PRACTICES1. Understanding the Digital AudienceOne of the most important parts of marketing is to understand & delve deep into the target audience of the category. Digital breeds multiple facets of the audience, giving them an opportunity to extend different personas through various behaviors. This layer is broken into 3 interesting points of view & a scientific modelling of the digital audience of India.• Online User Behavior• Zeroth Moment Of Truth – The Google Way Of Thinking• Micro-Moments Of Advertising• Audience Data & Planning PracticeThis entire segment will be covered in a 1x One Day session along with videos from Google.
2. Digital InnovationChange is the only constant – a line that seems like it was coined for Digital Marketing. The ever-changing digital landscape changes with the advent of new technology. Every day, month, year there is something that’s being scrapped and yet something new, something more efficient is being added to the set. This module is dedicated to the ‘wow’-ness of digital marketing with a battery of new technology.• Augmented Reality – Definition, Usage, Pricing, Examples• Virtual Reality – What? How? Costs?• Artificial Intelligence – AI, Bots, Chat Bots, NLP, Connection Building• Internet Of Things – Internet Of Everything, Possibilities, Marketing With IOT Global & Indian Case Studies Of Marketing Innovation Cannes Show Case
3. Digital Assets CreationThe beginning of every online experience is on the edge of owned media spaces. This critical layer entirely focuses on helping you strategize, build and manage a web experience that your consumers need for your businesses to shine. Keeping aside the debate of whether social media is earned or paid media, if we just look at the various assets that it provides brands with, we find a fantastic blend of experiences targeted to interest groups that becomes an essential pot boiler of our brand and its identity. We have devised the following sections in our curriculum to dive into understanding what works for your business:• Market and consumer analysis – Needs and Solutions• Structure – Information, Content And Experience• Metrics – What And How Much Information Is Important?• Case Studies – Best-In-Class Website Examples From The Global Showcases To Understand The Game Better.
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4. Performance MarketingConverting one’s business on the brand assets is probably the most critical part of our business. The ADMC performance-marketing module focuses extensively in demystifying the idea of making digital work for brands especially for those who invest to taste success. It’s a combinatory program in itself that highlights the importance of growth hacking using traffic-building techniques that end up converting for your business. This is one of the most important modules of the program as digital has always been the hub of performance marketing since its inception. The combinatory model of organic, auction & other paid media geared up to deliver performance that works for your brand is fairly unique in the current available training modules. The below mentioned sections are the primary topics that will be touched upon and delved deeper by our faculties till you become an expert of the same:• Goal Setting –The Importance, How to & What to• Platform Selection: Best Mix –There Is Always One• Deep Dive – SEM, SEO, Other Auction –Social/Bing, Media, Native Ads, Affiliate• Key Performance Indicator – What? How Much? How To Report?• Case Studies – Best In Class & Industry Specific – At Least 3
5. EngagementEngagement as a model is increasingly becoming one of the core deliverables of Digital Industry since Social & Earned conversations are hygiene in today’s world. However, it’s an industry in itself. Equal rights on the internet has completely democratized conversations about pretty much everything. Our training module is specially designed keeping in mind the opportunities, limitations & challenges of engagement using digital medium. Segments discussed below are a framework keeping in mind the current earned/social/conversation mediums• Model – Standardization, Practices, Ideologies• Conversations –Importance, Mapping, Engagement• Platform – Which Platforms To Choose? Why? How Best?• Deep Dive – Social Media Management, Platform Specific Content Creation• Influencer Marketing – Why? How? What? When? In Details.• Case Studies – Successful Case Studies From All Across The Globe, India
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6. Branding BrandsWith 450Mn users, digital is a formidable platform that can make or break things for any brand. This module is dedicated to such opportunities that allow creation & sustenance of any brand from any line of business. A combination of platforms can essentially allow brands to reach out to the audience and talk to them in a language they understand. The modules of this section equalize and put to rest any thoughts that go against “brands can be built online”.• Brand Building – How? When? Where?• Branded Content – Definition, Difference, Extent, Implications• Digital PR – Age Old PR Technique To Amplify Reach, Stir Conversation• Branding Campaigns – How To Identify Intent? Examples? KPI?• Collaborations – Land Scape, Opportunities In Collaborations• Case Studies – Digital Brand Building Case Studies
7. Data & SimulationsOur dependence on data is immense when it comes to digital. Almost all our actions, online, are trackable. However, because of the nature of digital, there is a significant amount of ambiguity and incorrect notions all around. This module from ADMC demystifies any such beliefs and focuses on training you, a future digital marketer, on the right platforms. The section, with its following modules, focuses on the hands-on experience of some of the top premium, freemium & free platforms.• Google Adwords – Hands on experience – Campaigns, Reporting• Programmatic Buying & Planning – Live Simulation & Classroom Training• Compass – SEO & Selective Analytics Suite – Set Up & Report Building• Radian 6 – Conversation Tracking, Reactive Marketing & Online Reputation Management• Google Analytics, Twitter & Fb/Insta Analytics – Platform Centric Training, Usage,• Influencer Tracking – Setting Up Goals, Conversations, Management• HubSpot – Training, Certification (Optional & Charged Extra)
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The Modules are:
1. The Digital Marketing Landscape
2. Understanding the Digital Customer
3. Principles of Digital Assets Design: Customer Experience and Usability
4. Content Marketing
5. Digital PR
6. Digital Content Creation
7. Influencer Marketing
8. Emerging Technologies of Digital Media
9. Search Engine Optimization
10. Search Engine Marketing
11. Advanced Social Media Marketing
12. Email Marketing
13. Ecommerce Marketing
14. Mobile Marketing
15. Digital Media Planning & Buying
16. Affiliate Marketing
17. Digital Ad Sales
18. Data and Database Applications
19. Regulation, Permission and Codes of Practice
20. Controlling and Optimizing Digital Marketing Campaigns – Tools/Platforms (Programmatic & Analytics)
21. Planning and Integrating Digital Marketing Campaigns
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Module 1: The Digital Marketing LandscapeThis intensive module has been designed to give those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy. You will run through the acquisition tools (Search, Affiliate Marketing, Display Advertising) and retention techniques (email, Web Personalization) as well as some of the management issues (Legal Issues, Data Gathering, Integration with offline activity) to enable you to build the dream online strategy. This module will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more…all in a simple, easy to understand way.
WHAT YOU WILL LEARN:
Introduction to Digital Media Marketing Terms & Terminologies• Growth of Digital • Types of Websites• Future Of Print, TV & Gaming • Website Statistics• Social In Business • Media Metrics• Search & Discovery • Types of Ad Properties• Mobile Data & Usage• E-Commerce• Data Visualization• Eco-System Transition
Display Advertising Introduction to Digital Selling• Buying terminology, Basic formulae • Perception of driving sales• Buying Models • Increasing On Target Earnings With (CPM, CPC, CPL/CPA, Sponsorships) Powerful Digital Tools And Techniques• Digital Plan – What Should It Include? • Importance Of Adopting An Integrated Approach How Does It Look? To The Use Of Digital Tools And Social• Ad Formats & Sizes • Media Platforms • Digital Selling Strategy
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Module 2: Understanding the Digital Customer
WHAT YOU WILL LEARN:
Digital Behavior (DAY IN A LIFE) Customer Data• Usage Pattern • Buying Audience Data• Social Media• WhatsApp
User Journey (How do they Navigate) Models• Website • 1to1 and 1 to Many.• Apps• Social
Consumer Data on social platforms WhatsApp for Business• What they track/ what they don’t • How to get in touch• What they share/ what they don’t
Module 3: Principles of Digital Assets Design: Customer Experience and Usability
WHAT YOU WILL LEARN:
Principles of Digital Assets Design Customer Experience and Usability• Digital Advertising Basics • The purpose • Types of Digital Assets • Knowing the difference• Behavior Patterns • Process • Reacting to a brief • Best Practices • Case studies • Practical• Call to Action • Exercises• Exercise Questions • Questions
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Module 4: Content Marketing Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business. Content marketing is a huge part of marketing it works with social media, SEO and email marketing. Quality content drives traffic and conversions. Investing in proper content marketing now, will reward you for years to come.
WHAT YOU WILL LEARN:• What is Content Marketing• Importance of Content Marketing• Types of Content• Content Bucketing• Learn How to Develop Robust and engaging content to drive business growth content distribution• Overview of Conversion Rate Optimization (CRO)• Research Techniques for CRO• Content Marketing Management Tools• Optimization Strategies• Content Marketing Strategy
Module 5: Digital PR Digital PR has the same targets and goals as traditional PR. Digital PR plays a significant role in expanding brand awareness as well as building relationships with various media groups. Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel audience. Align PR activities within your marketing mix and discover how search engines and social media will help you to engage your target audience.
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WHAT YOU WILL LEARN:• What is Digital PR?• Types of Digital PR• Leave a Digital Footprint & Build a strong online presence• How to increase a brand’s reach and visibility through Digital PR• Know how story telling is important through Digital PR activity that helps to drive media management and customer loyalty• How to deliver effective content to engage the multi-channel audience through Digital PR• Better align PR activities with overall marketing activity to continue to maximize it’s perceived value and deliver results• Learn how to create and effective Digital PR strategy for brands and individual’s.
Module 6: Digital Content Creation Learn how to strategically plan out what you will post across all digital media platforms. This module will help you learn the art of creating original content as per your brand needs, Importance of creating a content calendar and the strategic approach to it, learn what content batching is and how to bucket them, create a blogging brainstorm for unlimited content, create a posting map, share viral content, and scheduling content strategically.
WHAT YOU WILL LEARN:• Creating Original Content• Repurposing Content • Content Calendar Creation• Content Batching• Blogging Brainstorm• Shared Viral Content/Post Planner• Scheduling Content
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Module 7: Infuencer Marketing As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favourite personalities. Digital influencers share valuable, user-generated content. They are the trendsetters of the digital age. They’re at the top of the newsfeed; attracting likes, comments, shares, and other forms of authentic engagement that many brands can only dream of. This module empowers our students to deep dive in the science of Influencer Marketing.
WHAT YOU WILL LEARN:• Why do you think Influencer marketing is important? • Effectiveness of YouTubers/Instagrammers/Tik-Tok/Bloggers• What are the top benefits of Influencer marketing? in the Influencer• What one should look for while finalizing influencers • Marketing Ecosystem for a campaign? Identify & Engage. • Challenges for Influencer Marketing/Marketers• How do you reach out to Influencers? • How to measure & report influencer campaigns?• Influencer Marketing Pricing model and it's effectiveness • Integrating Influencer Marketing with overall marketing strategy
Module 8: Emerging Technologies of Digital MediaEmerging technologies that are revolutionizing the media industry. The media industry has conventionally been the first part of call for breaking news and stories. Now, a fresh wave of emerging technologies is changing how this industry gathers and delivers content. Although some of these technologies sound like they’re straight from a sci-fi film, we’ll introduce you to the emerging technologies as on today and how they’re being used to transform the conten creation and distribution process.
WHAT YOU WILL LEARN:• Chatbots • Drones• Virtual Reality (VR) • Data journalism/visualization• Anti-ad blocking • Live video platforms• Automated journalism • Wearable journalism• Social outreach apps • Text-to-video creation
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Module 9: Search Engine OptimizationThis module will teach you how to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.
WHAT YOU WILL LEARN:• Introduction to SEO • Importance Of Google Webmasters• Search Engine Basic & Market Data • Setup of Google Analytics & Webmasters• SEO Objectives • Setting Up Analytics on Other Search Engine – Bing• Review Sample Website • Content Preparation – Imp Aspects• Discussion on The Observations • Keyword Research• Based on The Topics Domain Will Be Booked • Google Trend Analysis• Website Audit Basics • Competition Analysis – For Own Website• Important Factors To Be Considered For Audit • Off-Page – Basic• Setup Domain & Hosting • Google Places• Install WordPress • Directory Submission• Set Up Website With Minimum Features • Tech Aspects• Important Plugins • Optimization • Importance of Google Analytics
Module 10: Search Engine Marketing Whether a business is new to digital media spends or has digital media as an established part of its media mix, Search Engine Marketing (SEM) forms a large part of the total digital media spend. Search Engine Marketing is the core area of customer acquisition for most brands that use digital platforms to reach out to potential customers. The demand for skilled SEM professionals far surpasses the availability of the same. This module will equip you to strategize, initiate and run a search engine campaign from start to finish. It is centered on the industry standard Google Adwords program.
This is a practical, hands-on program that will equip you to run an SEM campaign from start to finish. The module also prepares you for the Google Advertising Professional (GAP) examination.
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WHAT YOU WILL LEARN:• Search Engine Marketing Fundamentals • Consultation and Practice on Live Campaign• Keyword Research & Campaign Structure • Advanced Google Tools / Excel Techniques / Short Cuts• Campaign Management on the web console & Google Adwords Editor • SEM Estimation / Planning / Strategy / Case Studies• Campaign Optimization • Integration of Google Adwords and Google Analytics examination• Live Campaign Management – Analysis & Reporting • How Google auction Works?• Micro Level Campaign Optimization • Remarketing and best practices
Module 11: Advanced Social Media Marketing This module is divided into two halves. The first half of the program will take you through in-depth features of various social media platforms such as FB, Twitter, YouTube, LinkedIn, Blog, Forums, Pinterest, Instagram, etc. and how to market/communicate through them. It will talk about case studies on each of the above platforms, discuss the brand possibilities on these platforms and explain how to choose the platform & what to do on it from a brand or industry perspective. The second half of the program will focus on building effective brand strategies on Social Media and also on Social Listening & Online Reputation Management. What are the tools that can enable you to listen to online conversations? You will learn how to choose the best tool for social listening and how to analyze brand sentiment (and completion analysis). You will also learn how to build & manage the reputation of a brand (or person) online.
This module is designed for those who are interested in understanding the finer nuances of Social Media Marketing or wish to make a career in the same.
WHAT YOU WILL LEARN:• Understanding the various Social Media Platforms • Tools, Tactics, Targets And Teams• Knowing How To Market/Communicate Through • Developing An Effective Social Media Strategy Social Media Platforms • Online Reputation Management• Choosing A Platform To Fit The Brand Objective • Social Listening• Planning Online PR And Social Media • Social Media Optimization• Objectives And Metrics • Socialbook Marking• Research And Mapping
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Module 12: Email Marketing This module will cover a range of prevalent issues including identifying costly mistakes, using appropriate behavioral targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.
This practical module will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing, from planning to setting realistic objectives and strategies, through improving deliverability, ensuring your emails actually reach your target audience and testing to make sure that you’ll be able to continually improve your campaigns, boosting results and profitability.
WHAT YOU WILL LEARN:• What is E-mail? Deep Dive into Email Marketing • Audience Engagement, Automation & 1:1 Personalization• Email Authentication & Delivery • Email Analytics• What Is IP Reputation? • Brand Case Studies & Trends in The Industry• Email Strategy Content, Design & Optimization
Module 13: E-commerce Marketing Electronic commerce, commonly known as e-commerce, is the buying & selling of product or service over electronic systems such as the Internet and other computer networks. This program equips the participants to understand the nuances of E-Commerce & Internet based businesses and help them make appropriate business & marketing strategies using all forms of digital media.
WHAT YOU WILL LEARN:• Understanding Electronic Commerce & Its Importance • E-Commerce Security Issues & Controls• How to do SEO of E-Commerce Website • Implementing E-Commerce• Using Affiliate Marketing to Promote E-Commerce • E-Commerce Marketing• Technology Infrastructure for E-Commerce • E-Commerce Business Models and Strategy
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Module 14: Mobile Marketing Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organizations, businesses and brands talk to customers. This module in an introduction to this emerging channel, covering best practice, technical issues and insight into customer behavior, all backed up by practical examples and the latest research.
It will provide you with a solid understanding of the mobile marketing landscape focusing on practical skills and cutting-edge case studies; you will leave with a thorough knowledge of the technologies and terminology of mobile. You’ll discuss best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into multichannel approach
WHAT YOU WILL LEARN:• Mobile Advertising Ecosystem & Market in India• Understanding the Mobile User• Strategic Framework for Use of Mobile Advertising• Advertising Options – Creative & Media• Measurement, Monitoring & Impact Evaluation• Mobile Commerce• Cross Channel Marketing• Strategy and Planning
Module 15: Digital Media Planning & Buying In a global scenario where media organizations need clear goals and structure, media planning and buying understanding is an essential part of Digital Marketing curriculum. These skills are highly valued by corporations, media companies, media sales organizations, media buying and planning firms, research companies and of course advertising agencies. This comprehensive program equips you to understand the burgeoning Digital media industry & the process of strategizing, negotiating, and purchasing ad placements, or “inventory.”
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WHAT YOU WILL LEARN:• Overview- Role of a media planner • Media Planning Tools,Softwares & Platform Selection• Understanding Client Brief: Decoding The Expectations of • Media Research And Analysis The Client, Setting Campaign • Media Buying Options, Art of Negotiating Rates• Objectives • Sample Media Plan• Audience Analysis: User behavior, Online Opportunities • Presentation to the Client and Challenges • Execution and Delivery Aligning with Ad Operations• Market Research • Digital Analytics: Measuring Campaign• Media Formats Channels and Placement Effectiveness Across Media
Module 16: Affiliate Marketing Any business, established or start-up needs customers at a certain cost. While marketers have a general inclination towards Google Search, Social Media, Programmatic (and all biddable media platforms), one of the platforms that helps to get new customers is Affiliate Marketing.
This module involves creating partnerships/affiliations with digital publishers who have inventory they are looking to monetize in exchange for getting new customers to the paying party. There are 2 important entities in this business. The Advertiser, who is looking to advertise their content for generating user viewability, visits to websites, form fills or registrations or sales (adding content consumption on video or blogs as it is a rapidly rising vertical). The second entity is the publisher who publishes the content of the advertiser on its own inventory across digital ad-spaces like Emails, SMS, videos, website banners, native ads etc. Obviously, the advertiser pays the publishers based on a commercial model mutually agreed which can aim at branding/visibility or performance.
WHAT YOU WILL LEARN:• Affiliate Marketing - the TERM• Landscape of Affiliate Marketing - what channels and what is their USP• Who are publishers and what inventory types do they own• How does a campaign get executed - flow from advertiser to publisher and back• Channel of Affiliate marketing• Case Studies and its applications for today's clients
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Module 17: Digital Ad Sales The module is broken down into manageable sections including tools of the trade, How digital changed the paradigm, Digital Media Products, Targeting, Measuring Digital Media, the mechanics of Digital Media, Digital Media Math, selling Digital Media, Ad Operations, supporting Digital Sales, from quote to cash, recent Media trends and products.
WHAT YOU WILL LEARN:• Tools of the Trade• Digital Media Products• Targeting• Measuring Digital Media• The Mechanics Of Digital Media• Digital Media Math• Selling Digital Media• Ad Operations• Recent Media Trends
Module 18: Data and Database Applications
Module 19: Regulation, Permission and Codes of Practice
Module 20: Controlling and Optimizing Digital Marketing Campaigns Tools/Platforms
Programmatic Buying & PlanningThe way digital media is bought and sold is changing rapidly and yesterday’s technology doesn’t apply today. Look at any trends in Digital media for future and you are sure to spot reports on how ‘Programmatic Buying’ is becoming the key trend and is a must know for marketers.
ADMC is the first Institute to offer this intensive course which will provide you with an advanced understanding of the programmatic media ecosystem, including an in-depth working knowledge of the key technologies that make up today’s programmatic. This course is designed to provide the foundationneeded to navigate the complex programmatic advertising landscape.
WHAT YOU WILL LEARN:• Introduction To Digital media • Understanding Your Tech Stack
new frontier – Programmatic buying • SSP/DSP Vendor Demonstration• Key Terms To Communicate Like A Pro • 5 Stages Of Buying & Selling• Sales Organizations – Today And Tomorrow • Rise Of Programmatic Guaranteed• Buyer Landscape – Today And Tomorrow • Channels: Mobile, Video, Social, Email, Native
Digital Data AnalyticsData & Analytics enable a brand manager to measure, manage and analyze the digital marketing initiatives to maximize campaign effectiveness and return on investment. This module will help the marketers understand critical data points and the correct way to analyze tracked digital marketing data points. The sessions will enrich the decision-making processes for many.
WHAT YOU WILL LEARN:• Introduction to Digital Data Analytics • E-Commerce Analysis• Web And App Analytics • Real Time Reporting• Data To Decisions • Intelligence Reporting• Project & Case Studiest
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Module 21: Planning and Integrating Digital Marketing CampaignsThis segment of the program will equip you with a scientific approach that is needed to assess digital marketing strategy in the overall scheme of things. Through a combination of case studies, best practice examples, and exercises, you will learn strategies for finding, engaging, and encouraging brand advocates. This eight-hour session will prepare you with a concrete application process for a real business.
WHAT YOU WILL LEARN:• Understand how the elements of a digital marketing strategy can bring customers to the business• Inclusion of The Power Of Search Engine Optimization, Paid Search, Social Media, and Online Advertising• Reflect On How Best To Extend Brands And Cultivate Relationships In These Channels In a way That Supports A Holistic Digital Marketing Strategy• Discover How Social Media Monitoring And Data Analysis Can Be Used To Improve Marketing And Product Development Activities
Happy Innovating you!
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FACULTY
The faculty at ADMC is a storehouse of knowledge. They have incredible experience across diverse sectors of the digital marketing industry.
They know what it takes to succeed at this job, and are dedicated to helping you succeed in yours. So they’ve designed programmes that cover every aspect of digital marketing, even as it evolves.
Meet the digital marketing experts creating their mark in the dynamic digital world. Not only do they provide step-by-step guidance, but they also enable one to step into this ever-changing world as full-fledged digital marketing professionals. Meet the mavens here.
LEARN FROM INDUSTRY STALWARTSTO BECOME ONE.
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A digital player, with 20 years of experience, embraces the organic nature of interactive creativity. He truly enjoys blending ideas, art, and technology. Swamy heads the creative team at BC Webwise following a customer-centric approach and with game-changing technology at the core. He brings with him a strong digital orientation with experience across agencies such as BBDO Proximity, Liqvd Asia, Tribal DDB, Law & Kenneth, and Sapient Razorfish. Swamy’s ever-growing portfolio spans strong strategic innovations having served clients like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, Tourism Australia, UltraTech Cement, Sanctum, Jeep & among others. Swamy has supervised & executed innumerable campaigns and contributed to over 100 awards to the agencies. He has been invited to judge various events such as Adfest Asia Awards twice in the year 2012 & 2016, Abby Awards Goafest, Media Apac, Tambuli, Adstars & Grand Jury at New York Festivals.
Dinesh SwamyChief Creative Officer, BC Web Wise
Jabir is a sales, advertising and marketing professional with over 20 years in revenue evangelization, business development & key account management. He is a consultant to some of the largest brands facilitating them to find new business and grow their markets. Jabir has the rare talent to combine strategic insight and strong business acumen to an actionable framework translating to results.
Jabir MerchantSr. Vice President and Head- Advertising, Zirca Digital Solutions Pvt. Ltd.
Starting his career in media sales and later working on the client-side, with a leading BFSI giant, Ketan acquired his exceptional digitalmarketing skills over time. He was fortunate to work with the best of brands in different categories from day one, and that hasn’t changed because Ketan makes no exceptions. His acumen ensures he delivers what is best for the brand, what stands out and makes an impression.He is currently a Consultant & Digital Marketing Coach.
Ketan KanetkarAssociate Director - Digital OMD Worldwide
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Lucille is currently working with The Glitch as a Creative Director - Brand Strategy combining her 12 years of experience in the dynamic digispace with her passion for storytelling. She infuses her present position with the right amount of Vitamin D (for Digital) to revitalize the Lifebuoy Brand across markets like India, Vietnam, Indonesia, Singapore, Middle East, Africa, and Egypt. Previously she worked with Digital L&K Saatchi & Saatchi and Wavemaker Digital creating award winning strategies like the Idea Honey Bunny Tune and bringing the Parle G girl back to connect with the younger audiences. Lucille is also a guest lecturer at MET Mass Media and XIC, where she teaches and conducts interactive workshops on copywriting in advertising.
Lucille PerieraCreative Director - Brand Strategy,The Glitch
Mayank is the product evangelist at Netcore Solutions; helping top businesses from various verticals solve digital marketing related challenges. A master class automation expert & a seasoned email marketing consultant, he has been involved in creating some of the best innovative engagement driven ideas which have not just won client appreciation but also received awards and recognition.
Mayank TomarProduct Evangelist, Netcore Solutions
Mitul is an independent strategic thinker, planner & executer with an entrepreneurial streak. He has over 10 plus years of experience in business setup, team building & project planning. Mitul specializes in turning ideas into projects & projects into action. Always seeking information about anything & everything, he has twin Diplomas; in Business Management & in Hospitality Management with expertise in marketing and allied marketing functions.
Mitul ShingadiaHead of Strategy, Skillwise Solutions; Lead-OneSearch, Liqvd Asia
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Mihir is supremely skilled in PPC, Facebook Advertise, Digital Marketing, WP, SEO, Marketing, SMM and e-commerce, and is currently the Business Director (Biddable & Programmatic Media) at Madison World. He is a performance driven marketer with a 7 year track record of strategizing and managing multi-channel paid campaigns.
Mihir LaakhaniBusiness Director- Biddable & Programmatic Media Lead, Madison World
An astute marketer with 20 years of experience in diverse business environments like Chemicals, Automobile, Human Resources and Education; Mohan is a consultant providing services in areas related to Marketing and Research for small and medium enterprises. Presently he is a visiting faculty for Management Studies at various institutions.
Mohan PitchumaniConsultant-Marketing; Faculty for Management Studies
Nishant has over 9 years of experience in Digital Marketing, Digital PR, Production, Event Management, and Art Direction. He has also been a part of television reality shows like Dance India Dance as an Associate Producer for the creatives, CineStars ki Khoj, and Indias Rawstar. Nishant is also a food, travel and photography influencer, writing blogs under @IndieOpus.
Nishant PatelFounder, Kmedia; Co-Founder, Let It Wag; Founder, IndieOpus
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Paridhi is a Management Supervisor and drives the Ogilvy Content cell during the day. She has spearheaded communication and content plans across brands like Tata Sky, Parle-G, Changi Airport Singapore, LG, and Apollo Munich to name a few. With over 10 years of experience in the digital marketing realm, she has had the opportunity to work on global brands, their websites, search engine marketing plans and content creation. Her role has always involved of building communication strategies across all digital platforms for brands. Additionally, she is also the Founder of Dance Music Affair, for which she liaisons with artists, labels and PR agencies across the globe to create content, cover events, and facilitate interviews for her E-magazine.
Paridhi BhatiyaManagement Supervisor, Ogilvy
With over a decade of experience in sales and negotiations, international business and international marketing, Venkatesh aka “Venky Sir”, is a supremely skilled market researcher, business strategist and management consultant. He has also been teaching in various institutions, universities and colleges like ITM, Welingkar, IIM Bangalore to name a few.
R. VenkateshDirector, Trident Marketing
A branding and digital marketing specialist responsible for conceptualizing, developing , executing, and managing innovative, results-oriented, cross-channel digital marketing programs, Rajeesh is the Vice President - Mumbai Head at Grapes Digital Pvt Ltd. and also the Co-founder of Jubination. He has also worked for brands like Godrej, Mahindra & Mahindra, and Interactive Avenues.
Rajeesh RajagopalanVice President - Mumbai Head, Grapes Digital Pvt Ltd
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Rahul started his career as an entrepreneur, promoting a lifestyle tabloid in Kerala. In his 13+ years in the media business, he has worked with leading digital media agencies like Interactive Avenues and was instrumental in setting up Isobar in South India. Rahul Co-founded, What Clicks, to help people identify the ‘How, Where & Why’ they were having in-efficiency to the digital spends. He has gained experience in the field working on categories like, Automobile, Retail, Lifestyle, FMCG, e-commerce, Travel, Hospitality, Consumer Electronics, IT & ITES, Media, and Entertainment, and Real Estate.
Rahul VengalilFounderWhat Clicks
Saurabh has over 11 years of experience in digital marketing, digital sales strategy (publisher side) and technology, across large established companies like Network18 (moneycontrol), GroupM (Mindshare) & Infosys. His experience is a unique blend of client-side & agency roles. In his previous stint he worked on digital strategy and campaigns for an array of brands that included ICICI Bank (International & Domestic), Castrol, Bajaj Auto, MP Tourism, Kellogg, and Godrej to name a few. Currently Saurabh is the General Manager at moneycontrol.com.
Saurabh TrivediGeneral Manager, Moneycontrol.com
Currently the director - Performance Media at Performics India, Saurabh has expanded his expertise from Email Marketing and Affiliate Marketing to Performance Marketing in his 7 years in the digital arena. A firm believer of "efforts put-in by people" that made the task a success, Saurabh has focused on driving sales and operations, product innovations and leads for clients.
Saurabh KhemkaDirector - Performance Media, Performics India
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Sonam has over 6 years of experience as a Search Engine Optimization Manager with a demonstrated history of working in the marketing and advertising industry. She is an enthusiastic digital marketing trainer who trains job-seeking professionals, entrepreneurs, students & others about Search Engine Optimization (SEO), Google Analytics and Content Marketing. Skilled in Search Engine Optimization (SEO) and Content Marketing, Sonam is currently associated with Performics India as their Business Manager.
Sonam YadavBusiness Manager,Performics.India
Subhadeep specializes in Strategy, Artificial Intelligence, Chatbots, NLP, Conversational Commerce, Marketing, Sales, Martech, Automation, Artificial Intelligence, Deep learning and Digital Transformation. Prior to branching out as an entrepreneur and co-founding Jubi.ai, he has headed digital marketing for categories at Godrej and Franklin Templeton India. In his career till date, he has won multiple awards including a mention at the Facebook ‘most -social ads’ hall of fame. He is a speaker at multiple forums too.
Subhadeep BhattacharyyaCo-Founder and CEO, Jubi.ai
“The Email Guy”, Tanishq has an unrivalled track record of delivering over 300 successful brand campaigns across multiple industry verticals, this young expert continues to help renowned brands like ICICI Bank, Reliance Retail, Vodafone, Money Control and MakeMyTrip.com in setting their email consulting in strategic directions. After 7 years with netCORE Solutions, he is currently the CEO at Pepipot.
Tanishq JunejaCEO, Pepipost
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An experienced e-Commerce growth hacker with 8 years of experience in e-Commerce Tejas is an e-Commerce consultant for SMEs to increase website hits & sales. He has founded 3 companies so far. His first venture being a web app development company – ‘Technorati solutions’; he later co-founded ‘Parkator’– a parking based application for the Government. Since the last 5 years, he is running an e-Commerce start-up called www.flintstop.com.Tejas also delivers ‘e-Commerce’ sessions at colleges in Mumbai.
Tejas JhaveriFounder, Flintstop.com, TEDx Speaker
Vishnu Kanth’s exposure to handling large cross functional teams dealing with highly diversified portfolios in sales and business development has led him to develop strong business acumen both in Media and Dot Com industries. Having pursued a dynamic career in sales that reflects his pioneering experience and year-on-year success in achieving business growth objectives in well-established and growing organizations, he is currently the Regional Sales Head (West), at Cricbuzz.com, a cricket website that started as the provider of the fastest ball-by-ball commentary for every major cricket match in the world.
Vishnu Kanth GokulRegional Sales Head (West), Cricbuzz.com
A hardcore Digital Evangelist/Strategist, and Online Brand Promoter with a vision to master in Next-Gen Digital Marketing, Mukund Matta boastsof 12 years of interdisciplinary work experience, with proven results in Digital Marketing, Online Brand Management, and Online Reputation Management. He has embarked on a journey very dear to him, and worked with startups, agencies, and brands alike to bring systems and business level changes through restless digital marketing innovations. If Digital Marketing is his passion, then being a Digital Marketing Coaching is his addiction! Actively involved in corporate training as well as coaching at MBA colleges, as a visiting faculty member in Digital Marketing, shaping career opportunitiesand getting future marketers digital-ready is what he is proud to be
Mukund MattaConsultant & Digital Marketing Coach
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Meghna has a penchant for perfection, dedication and everything technologically ahead of its time. With over 8 years of experience, Meghna currently leads the UTI Mutual Fund in India as its Senior Associate Vice-President. She is passionate about delivering the right experience to the end user and also championing digital technology/techniques for intent-based marketing. She has a very deep hold and understanding of digital technologies and has worked with the likes of Cognizant, Accenture Digital Services and SBI India, managing and strategizing campaigns, building assets for various brands. Meghna is a well-known and revered name in the current Indian & South Asian Digital Marketing Scene, thanks to her always-on demeanour and year-round patronage towards everything new, advanced & transparent. In Meghna, you find an eclectic mix of an eager student and a calm mentor.
Meghna ChhetriSenior Associate Vice-PresidentUTI Mutual Fund
Our certificates and courses are designed to support personal innovation at every point in your career. Our dedicated placement team works continuously with you and our hiring firms to get in alignment with the right kind of organisation, to ensure career growth.
At The ADMC we help our students & even people who need help to find a job. It’s not always a guarantee but definitely a promise. Our students from theADMC Advanced Certified Digital Marketing Master program will therefore also be assisted by our teams to not only get counseled but also get aligned to the right kind of organisations as a quality potential future hire. ADMC holds a place of reputation for providing fine digital marketers to the industry & each of our certificates represent the meaning well to organizations hiring digital marketers.
On successful completion of the course the participants will be trained to be awarded with following industry recognised certifications.For DMI Pro Certification one needs to clear the Pearson Vue online examination and achieve a minimum of 60%.
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PLACEMENT ASSISTANCE
CERTIFICATIONS
IndividualsAnybody who is interested in Digital Marketing.
AdvertisersHow to put together a digital solution based on the requirements of the brand? How would you choose your agency and what kind of deliverables can/should you expect? How do you monitor and analyse the ROI on digital spends?
AgenciesHow can you sell digital solutions to a brand? How to put together an effective digital media strategy that integrates with the overall branding and communications strategy? Practical execution of digital campaigns.
PublishersWhat are the different advertising formats for digital that you can offer to agencies/brands? How can you innovate on digital? How can you provide engagement between a brand & consumers?
The program is therefore relevant for beginners at all levels and for professionals who are in marketing/branding/advertising. The program has been put together for those who wants to understand all aspects and an overall understanding in Digital Marketing. It is for those who are new to this industry who can invest only few hours a day to enhance their career to a new level by adding a new marketing skill in their repertoire.
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WHO SHOULD ATTEND
OUR CENTRES
Your career-transforming journey begins here. We cater to passionate students in several parts of the country. We aspire to transform careers of students across the globe.
MUMBAI
Santacruz7th Floor, Crystal Plaza, Kalina,Santacruz (East), Mumbai - [email protected] : +91 - 9930925822
Andheri4th Floor, Nimbus Center, SAB TV Road, Off.Link Road, Andheri (West), Mumbai – [email protected] : +91 - 9930925822
PUNE
FC Road3rd Floor, Surya Bhavan, FC Road, Shivaji Nagar, Near Tukaram Paduka Chowk, Pune,Maharashtra - [email protected] Call : +91 - 7276848710
WanowrieRukmini Tower, Salunke Vihar Road, Near Salunke Vihar Telephone Exchange, Narayan Annaji Shinde Rd, Near Bliss Cafe, Wanowrie, Pune,Maharashtra - [email protected] Call : +91 - 7498274741
KothrudOffice no 5,6,7,8, 2nd floor, Borate Sankul, Opp. to Yashwantrao Chavan Natyagruha, Kothrud, Pune, Maharashtra - [email protected] Call : +91 - 7720044617
KANPUR
117/H1/368, 2nd Floor, Kakadeo, Above SBI,Pandu Nagar, Near Neer Ksheer Chauraha,Kanpur, Uttar Pradesh - [email protected]: +91 - 9839100700
AHMEDNAGAR
Dhoot Centre, Nagar College Road, next to Patil Hospital, Ahmednagar, Maharashtra - [email protected]: +91 - 9011329369
AHMEDABAD
1st Floor, Hiraba Bed College, Rajasthan Hospital Road, Opp. Rakshashaki Circle, Shahibaug, Ahmedabad, Gujarat - [email protected] Call: +91 - 9376903839
SURAT
407, Avadh Arena Mall, VIP Road, Nr. Shyambaba Temple, Opp. Marvella Corridor, Vesu, Surat, Gujarat [email protected] Call: +91 - 8200275265
CONTACT US
www.theadmc.com
