Start time 14.00 GMT

ADOREBOARD WEBINAR

HOW TO USE EMOTION FOR

BUSINESS ADVANTAGE IN 2017

ADOREBOARD

BUSINESS IMPACT

Brand

ExperiencePredict

EngagementIncreased

Revenue

Customer

Experience

1. New knowledge and understanding of how emotion analysis

can be use to create business impact

2. Awareness of how to apply emotion analysis for improving

customer experience

3. Five steps for using emotion for business advantage

Objectives of Webinar

Our Approach

The Adoreboard

Emotional Model

8

-16

The Adorescore

4864NIKE

MARKS & SPENCER DONALD TRUMP

+3-12 +8

8 Emotional Indexes

24 Emotions

Emotional Theme Discovery

5 STEPS

1. Place business objective first

2. Not about data!

3. Narratives to evidence

4. Relative comparisons

5. SWOT analysis

ADOREBOARD WEBINAR

Q&A