Asian paints interior ads

2006Asian paintsStrategy-home as a family paradise and realizing waking dream

Benefit-Consumers getting the message of home as a beautiful place to live in

2007Tractor emulsionStrategy-neighbors wife showing their growing aspirations to make home look good and other one getting inspired for her own home that too at a reasonable rate

Benefit-Housewife urging the buying of paints and influencing purchase

2007Asian paintsStrategy-2 kids showing their innocence by cutting and pasting paper works on wall

Benefit-Spreading the message of being ‘bindaas’ when painting home and not taking any tension watsoever

2008Royale playStrategy-Showing every morning as a new one where you get your heart outChange is inevitable

Benefit-Exciting and exuberance filled with lots of energy and involvement that rejuvenates your senses while painting a house

Asian paints interior ads

2009Asian paintsStrategy-Based on “har ghar kuch kehta hai” campaign, this ad brings out every aspect of home while you invite guests.It also evokes spirituality

Benefit-All round benefits to all viz, group of children playing or preparing for exams or family celebrating together and so “compatibility, empathy, sensitivity, comfort and stature” are all what people look for while they visit others house

2008-09Asian paints tractor emulsionStrategy:-Events like marriage where people today cut costs so easily but for painting they can do so with tractor emulsion within budget of a middle class familyBenefits:-Big Functions need to have the kind of look that guests can relish forever and at the same time being under budget

2008Asian paints super acrylic emulsionStrategy-The ad revolves around the Indian ethics and tradition in a natural way and everyone is asking for their own “true colors” in terms of clothing

Benefit-Devotion and involvement of a person buying colors himself/herself is highlighted along with a strong message of Indian spirit

2009Asian paintsStrategy-Couple experimenting with paints in the same way as they do with life conveying message of color vastness in the universe

Benefit-Youth and couples jel up well with this ad

2010Royal playStrategy-Surprise element is used here with wife giving her husband the much needed makeover of their house(Saif ali khan is the anchor)

Benefit-Newly married couples want some excitement in life and adding this surprise of paint enthralls spouses

2010-11Asian paintsStrategy-Emotional connect is done portraying elder and younger brother relation and how one effectively manages the other brother’s rational thinking with the help of happy painting guide

Benefit-The audacity of truth about applying paints the right way is highlighted with beautiful home guide in this “kachua” ad

2011Asian paints royale playStrategy-To win the hearts and minds of spouse with a perfect location which is no doubt the house

Benefit-Relation are taken to the next level with this kind of ad and people will get persuaded to buy paints ofr such occasions

Asian paints interior ads

2011-12Royale Strategy-Hero is busy playing gamesNo matter what, the scratches and dirt from the walls can be vanished easily by using Royale Teflon surface protector

Benefit-Spoiling of walls by anyone is no longer a worry and rational connect is there

2014Asian paintsStrategy-Stressing on the fact that husband’s are useless(during breakfast, bed or park) when it comes to painting and using your imagination which is every home’s story using online help and color combinations made easy

Benefit-Independence and love for your home brings more customers close to your paints through website

2014Asian paints RoyaleStrategy-Perfection oriented ad with emphasis on creating emotional connect with loads of love

Benefit-Nostalgia and emotions connect well with the couples who meet after a long time

2012-13Royale playStrategy-Partying at house is no longer a worry as the quality of paint is such

Benefit-Party and hip hop people can organize parties and functions at home with lot of guests and what’s beautiful should remain beautiful

Asian paints interior ads

2014Asian paints Apcolite emulsionStrategy:-A well known cricketer is roped in for campaign ensuring that his home is perfect with the factor of trust and complete involvement that can give him desired comfort and satisfaction Benefits:-Cricket frenzy fans and people of India like to be perfect in their work and would not mind trying this out as ultimately recognition is all that matters.Chemistry with all people is very good here

2014Asian paints Aspira Strategy:-Saif ali khan goes speechless when he first observes his newly painted home and consequently Soha ali khan also falls for itBenefits:-THIS NEWLY LAUNCHED BRAND HAS GAINED WEIGHTAGE IN THE MINDS AND HEARTS OF CONSUMERS THUS PROVING ITS DOMINANCE DUE TO UNIQUENESS

Asian paints interior ads

Asian paints exterior ads

2006Asian paints

Strategy-Saif ali khan shown few years back when his mom gifted him and today when he gifts his mom what she deserves

Benefit-Mom child relation given a luxury touch which can drive modern age youth to behave similar

2009Apex ultimaStrategy-Old Relations given a new flavor as both arguing over their grandson

Benefit-Across ages, the paint doesn’t loose its sheen and color

2007-08Asian paints Strategy-People are running behind a man who’s in kaleiodoscope of colors in order to match color for their home

Benefit-There are many colors to choose from and people can rely completely on us for the combination of colors they choose or desire

2007Apex Ultima

Strategy-A brave act by Nawab by standing in middle of road and bulls running besides but the paints are not affected which is shown to be like magic

Benefit-Dust resistant and spot free are some qualities which are proven and hence triggers sales

2005Asian paints exterior oil primerStrategy-A unusually big ad showing Indian tradition and urging customers to apply paints in a proper way

Benefit-Connecting with values, tradition, ethos, etc. has always been core to AP brand and rightly so it has done well

Asian paints exterior ads

2011Asian paints apex UltimaStrategy-AMAR BABU is shown admiring neighbors bungalow throughout his life and he’s reincarnated as a bird in his next life and can stay in neighbors house

Benefit-Happiness and desire along with aspirations is the ultimate benefit that goes a long way in life

2010Asian paints apex UltimaStrategy-Nawaab being carefree as the bungalow paint is not affected by any of the disturbances nearby

Benefit-Dirt doesn’t affect the paints shine and consumer can have a good sleep without worrying

2010Asian paints exterior emulsionStrategy-Famous Sunil babu is shown before some years and his fast forward years and in both cases his friend who frequents his house is taken aghast

Benefit-Long lasting paints quality is clearly evoked here

2012Asian paints apex UltimaStrategy-Boy trying to showcase his singing talent to a guest but the latter is busy admiring the bungalow color and the beauty

Benefit-Beauty is admired by each and every guests is what Asian paints core message which garners interest among the family members

2012-13Asian paints UltimaStrategy-Have your own color story is the aim and the ad showing to be bridegroom’s family falls for the color of bungalow instead of the bride

Benefit-Family gathering for any function will lead to your home being judged by relatives and no one wants to spoil their impression

2014Asian paints Ultima protekStrategy-Old lady highlighting features of house like rinckle free, radiant, spot free, etc to prove that it works beyond ages and this campaign was quite popular

Benefit-Not only the interior but exterior paints are extremely important which have same features desired

Asian paints exterior ads

Berger interior paints

2005Berger silkStrategy-Again clinging onto painting your imagination, berger does when it shows the great TajMahal being painted by the wide range of colors thus showing a colorful world

Benefit-People get attracted when it comes to mind becoming free from worldly chaos and thus a feel of creativity and insightful message is drawn

2006Berger galaxyStrategy-Little boy imagines riding on a plane and viewing his dreams come true as their aspirations grow with their growth

Benefit-Positioned as a kids paint and winning hearts of them is easy through this ad and the decision makers too which are their parents

2006Berger easy cleanStrategy-No matter what “dirt” touches your walls whether in living room or in kitchen, berger easy clean comes to the rescue

Benefit-Kids enrich the reason to paint interiors with washable and easy to clean walls that require less effort so that it lasts also long and make the experience lively

2006Berger rangoli easy cleanStrategy-“Tel lagao and daag hatao” strategy with focus on series of events that take place which dirty the wall and spoil it

Benefit-All age group people use oil some way or the other and it’s a better way to evoke trust among the end users

Berger interior paints

2007-09Berger easy cleanStrategy-Father son relation showing father helplessly trying to scrub off wall along with stain and wash dirt from walls and his kid is making fun

Benefit-Washable paints are very important to gain advantage and stop being laughed at and improve your wall’s look and tidiness

2008Berger lewisStrategy-Dreams are the ultimate zenith that gets humans captivated and rightly so painting is fantasized here

Benefit-Couple enjoy a good night’s sleep after a day’s work and calmness, love and peace is what that our home gives

2009Berger Rangoli easy cleanStrategy-Again a humorous ad involving children who spoil the interiors with their notorious behavior but easy clean comes to their rescue

Benefit-Everything the paint does is very silently and gives a impression of easy to clean your walls no matter what the circumstances are

2007Berger interior emulsionStrategy-A true feeling of love can connect you while painting your imagination to feel the ecstasy

Benefit-Painting your imagination is brought out well here with soothing connect between 2 people that foster relations

Berger interior paints

2010-11Berger silkStrategy-Everyone has their own secret and berger silk captures this on a wall paint with a couple being delighted

Benefit-Newly married couples derive ecstasy in being surprised by spouse in any which way

2010-11Berger easy cleanStrategy-Kid mistakenly spills some color on the wall and his dad is surprised when mom cleans it in a second with a cloth

Benefit-Dirt or anything doesn’t affect the paints shine and couples can stay together without being fastidious

Berger interior paints

2012-13Berger easy cleanStrategy-Leaving the home with just kids can be disastrous to the walls but compromising on their happiness is not done and so berger easy clean comes to rescue

Benefit-Kids fun loving mood when they play is mesmerizing and so their mood needs to be taken care with the help of non stick walls you need not worry

2013Berger rangoli Strategy-Typical middle class family wants to save money so that the festivities are enjoyed with all the zing to it and so this ad compares 2 families, one having done berger and the other without it

Benefit-Value for money once the paint is done, no need to worry for years to come and hence called Money paint which berger is using in ads from long

2014Berger easy cleanStrategy-To awaken the Indian spirit for being responsible for their actions especially at the time of elections is perceived well and the ad shows removal of dirt from the country

Benefit-The responsible and patriotic people of our country will get influenced by seeing the positive effects of painting your home and being “clean”

2012Berger silkStrategy-Famous Katrina kaif is shown being neglected during shoot and surprised to see that people are charmed by the paint applied

Benefit-paints are shown to bring drastic attraction and people love the attention they desire through paints

Berger exterior ads

2006Berger weathercoat all guardStrategy-Owner of house being taken into confidence that the house is indeed dust and virtually all external imbalances proof

Benefit-Trust and devotion from the brand brings in more customers and increases visibility of the brand

2007Berger weathercoat all guardStrategy-Bringing in Indian ness feeling and making society wonderful is the central message.no matter which country you stay but Indian feeling comes only with berger

Benefit-The kind of emotional connect done is amazing which not only stresses on features of the paint but also overall acceptance in society

2008Berger weathercoat all guardStrategy-This creatively shows the entire city getting a glimpse of Taj mahal getting painted with imaginative colors

Benefit-Stature and identity of a person is known by the color of the home in which he stays and attracting people around him with positive jibes

2008Berger weathercoat all guardStrategy-Alternative to festive colors you can play with berger colors but face the consequence as it is long lasting and truly the paints remain on the kids till they graduate

Benefit-Long lasting paints coupled with durability is the key that consumers look out in exterior paints

2006Berger weathercoat smoothStrategy-Jail inmate tries to run with berger durable paints but gets shocked when the paint doesn’t get washed away resulting in his arrest once again

Benefit-Long lasting and durable is the main benefit while using this exterior paint

Berger exteriors

2009Berger luxol hi gloss enamelStrategy-Again indian culture is engaged for vivid effects and bringing out the rural connect which are quite unpenetrated

Benefit-People following different customs and traditions ultimately enjoy the coolness of the paints wherever they go and feel like home including a tourist

2010Weathercoat all guardStrategy-Silicon enhanced property of the paint is brought out with great effects right from the child enjoying the rains which is shown to have reverse effect and your walls remain protected from water rage

Benefit-Durability of paint with spotless effects are painted quite well which enriches a customer experience after buying this paint

2011Weathercoat Strategy-A guy seems to explain the durable and trustworthy nature of berger to family and gains them in confidence

Benefit-Protects not only your home but also your entire family from externalities and thus creates an emotional connect with the customers

2013Berger weathercoat all guardStrategy-Magician showing tricks to kids in a birthday party also proves that there is no match to berger paints in his own unique way

Benefit-Magical effects in paints are indeed brought to life in a scenario where there is a need to interact with the people in a dramatic and effective manner

2013Berger weathercoat kool and seal Strategy-A family trying to save their house from leakages and warmth does it so after they select berger paints for their home

Benefit-Bonding and love can remain among family members withstanding externalities effectively and can bring happiness all around

Berger exteriors

Dulux interior ads

2007Dulux InspiraStrategy-Film stars are roped in to enrich the experience of painting and truly paint your heart with love

Benefit-The yuppy youth will be engaged with famous filmstars and would like to be like them thus painting their house with inspiration

2007-08Dulux 3 in 1 stay cleanStrategy-No matter if you play outdoor games in your house, the cleanness factor will come to your rescue for the mess you create

Benefit-Color of your homes remains intact even after lots of bashing done to the walls but clean walls is always desired

2007Dulux light space emulsionStrategy-2 Bollywood sisters are roped and divide the room by a line to compare 2 different brands and show advantage of this one

Benefit-Your rooms will remain bright and give you enough space to savour the fruitfulness of your home decor

2007Dulux velvet touch enamelStrategy-Kareena Kapoor dances and expresses herself with vivid colors flying and showing an effect of velvet

Benefit-It beautifully captures the spirit of painting your house beautifully and in a romantic way

Dulux interior ads

2009Dulux velvet touchStrategy-Main theme is to spread happiness within a family by involving each and every family member

Benefit-Togetherness and love which binds a family together so that it feels like a house is well received by the audience where the objective of paints is to bring happiness

2009-10Dulux velvet touchStrategy-Couple are shown with argument on international destination for holidays seductively

Benefit-Different shades are provided by dulux in order to choose from and make your life beautiful

Dulux interior ads

2011Dulux velvetStrategy-Boman irani gets finally impressed by his son in law when the later (shahid Kapoor) comes to his rescue for the leg and shows that everyone has many colors in life

Benefit-Love, trust and first impression are the takeaways for the audience when you are with your near and dear one’s trying to please everyone

2011Dulux super smoothStrategy-Couples playing chess where husband does some cheating and shown to be playing game with mind where every color has its role

Benefit-Great way to connect emotionally and rationally with the target audience

2011Dulux super smoothStrategy-Husband surprises wife with dulux super smooth who has great aspirations for teaching music to kids at her home

Benefit-Children come to home for learning by seeing the beauty of paints and the teacher also happy and devoted for music class.

2012Dulux velvet touchStrategy-Career aspirations are shown to be soaring high and any profession individual is able to achieve success

Benefit-Chasing dreams and converting it to success is the central benefit that is shown in this ad campaign

Dulux interior ads

2013Dulux velvet pearl gloStrategy-Farhan Akhtar is a symbol of fashion trends and a passionate person who makes people realize their dreams fully

Benefit-Different colors have different meaning which signifies many things in life and success is achieved when your passion is pursued in the right direction

2014Dulux super cleanStrategy-Kid accidently spills ink while she’s playing jack and jill on the wall and her mom is super cool because of stain free property that the paint exhibits

Benefit-Walls always glow irrespective of the nature of dirt and kids are not to be scolded for smaller things in life

2013Dulux paintsStrategy-Based on theme for every occasion with a tinge of magical painting being done

Benefit-Good animated colorful view to the minds and hearts of people who are truly devoted in achieving their dreams

2011-12Dulux velvet touch and weathershieldStrategy-Shahid Kapoor in his clinic has gloves and a girl wonders why but multitasking is his style and he has certification also

Benefit-Paint is shown Capable of doing multiple things with rigor and passion so that consumers can get more value for their money

Dulux Exterior ads

2007Dulux weathershield maxStrategy-Kids playing with water outside house are shown and their humorous way ends up with water being thrown back at them by the water resistant walls

Benefit-Animation gives a new look and feel to children and people in general. Property of paint is also well received by the audience

2008Dulux glossStrategy-A concept of vision factory showing the rhetorical questions being asked by different people and answered by a young man quite effectively

Benefit-All the properties of paints are brought out with an appeal that is universal and glossy finish is guaranteed

2008-09Dulux weathershield maxStrategy-Canvas of joy is the central theme where the color is given personification factor

Benefit-All age group people have a reason to celebrate which are illustrated along with great animation

2010Dulux sunreflectStrategy-Neighbors being surprised by seeing the paint properties and coolness that it maintains during summer

Benefit-Every home wants to be cool and free from externalities and become a winner in eyes of everyone

Dulux Exterior ads

2011Dulux weathershield maxStrategy-Painting is imagined to be done on the entire city and homely elements captivating the audience in a creative way

Benefit-Painting is shown to be activity which brings in lots of happiness and freshness and is no longer monotonous

2012Dulux weathershield maxStrategy-Comparative market analysis is done with seed on 1 side being heated up and corn is “popped”

Benefit-Animation gives a new look and feel to children and people in general. Property of paint is also well received by the audience

2013Dulux weathershield maxStrategy-Grandmother praying for a family’s well being is first look what you get but she’s just doing the opposite in this ad campaign

Benefit-Dulux shows that it’s durable and trustworthy not only from far but actually when you paint it and feel the change

2013Dulux weathershield freshStrategy-The house walls can withstand any condition outside itand you will find your home always fresh as the name suggest

Benefit-Once you paint your house with dulux paints, you need not worry for years to come and generations to be seen as the color always look new

Nerolac interiors

2006Nerolac impressionsStrategy-Everyone in society is intruding the privacy of a beautiful lady in bedroom with the help of telescope showing a central aim to be paints admirer of her home

Benefit-Beauty should be given whole new look of impressions that can be admired by everyone in the society and city on the whole

2007Nerolac disneyStrategy-Emotional way to connect as a dad is shown convincing his sad kid to roam in a park and not be indoors everytime but kid finds his bedroom too wonderful

Benefit-Mood refreshing and elevating minds

2008Nerolac beauty emulsionStrategy-Boman irani is shown to be angry man taunting the kid’s dad to change from old fashioned distemper to emulsion

Benefit-As aspirations are growing, people from lower towns are also adopting the change in order to add beauty to home decor

2008Nerolac impressionsStrategy-Its about love between a couple which brings out true colors on walls thus showing their passion and compassion

Benefit-Paints on the walls not only brings in the desired shine and beauty but also much needed zing in life

Nerolac interiors

2009Nerolac impressionsStrategy-Konkana sen and Irfan khan finding an exciting way to live it up through painting which gives them a boost to be alive

Benefit-Love and emotions always connect wel with audience and so a better way to justify their feelings is a win win

2009Nerolac impressionsStrategy-Lead free paints are emphasized showing kids and husband forgetting things as their memory becomes weaker and become a puppet

Benefit-Good way to connect rationally with a family overall and being fearless when it comes to making your minds sharp

2009Nerolac beauty emulsionStrategy-Misunderstanding in marriage is a common thing and to satisfy everybody’s interests and adjust as per the given house and not hotel is very difficult but the relief which is shown here is outstanding

Benefit-House is a place to be even if it is not your’s during some event or function and help keep everything in budget

2010Nerolac impressions eco cleanStrategy-Mona singh and k menon are pissed off so much that staying in their home and during chores is not their cup of tea as the paint emits lead and toxic smell

Benefit-Eco friendly paints are the new entrants started by nerolac to focus more on health of individuals especially those staying home most of the time. i.e. housewife

Nerolac interiors

2011Nerolac impressions eco cleanStrategy-Quite animated ad with monitoring of expression of the guy before painting and after painting with nerolac no VOC paints and feel the whole new experience

Benefit-Eco friendly paints which are need of the hour are brought out in advert quite well with efforts of showcasing impression paints in style

2011Nerolac impressions Strategy-A girl while playing in her beautiful house messes up with the walls of living room with crayons while mother need not worry as she knows that it is “water resistant”

Benefit-IMPRESSIONS in your home will never fade away with this kind of technology

2011Nerolac lotus touchStrategy-SRK with a kid showing how beautiful a home can be made with simply a touch

Benefit-It leads to relating paints with smooth and glossy finish and as pure and wonderful like a lotus

Nerolac interiors

2013Nerolac little masterStrategy-This is for price conscious segment who wants emulsion like feel but within budget and it shows how some things are possible in life

Benefit-Price conscious segment is the target and people from rural areas too can switch for happiness and beauty in their home

2014Nerolac impressions HD paintStrategy-Comparison advertising is used with a normal house without nerolac which is dull and nerolac painted which is colorful and good way to express love with rose rather than gobi

Benefit-Good way to connect rationally with a new concept of HD paints which particularly gives high gloss and great finish

2012Nerolac healthyStrategy-Main aim is to make people aware about healthy homes and caution themselves from the other paint companies wrong claims of amazing texture and good paints

Benefit-VOC free is the ultimate result ofThis ad campaign with a simple theme

2012Nerolac beauty flexiStrategy-Protection and safety are 2 most critical aspects in life especially for kids and in the same way flexi coat protects your house from cracks and remains longer

Benefit-A feeling of insecurity which haunts parents everyday is brought out well and people perceive security to be critical for their near and dear ones

Nerolac Exteriors

2006Nerolac suraksha advansedStrategy-Kid drawing an emotional connect and showing neighbors beautiful painting with family and home in background with spots resulting from rains, so in order to save your respect, you should be having suraksha

Benefit-Embarrasmment from other guests visiting your bungalow can be disaster if not painted with suraksha paints

2006Nerolac suraksha advansedStrategy-People from everywhere wait and guess about the painting sense without any spots

Benefit-Ordinary people can stay like a filmstar or any other bigwigs provided you portray yourself properly

2008Nerolac excel totalStrategy-Personification of house is the central story and people wish that home can protect its own roots

Benefit-Giving a spiritual kind of feel can be very aspiring for anyone who is buying a new home and saving it from externalities

2007Nerolac excel totalStrategy-The exterior coating of a house is going to stay for long if you use excel total which is anti algal and resistant to externalities

Benefit-Excel total is superior in every respect and people perceive it to be long lasting as it claims

Nerolac Exteriors

2009Nerolac excel total Strategy-In order that your home doesn’t spoil its face and become a victim of externalities, one should paint your house similar way as you protect yourself in crowd

Benefit-Again to save the embarrassment and people calling names for your beautiful house, one can relish the looks with great finishing

2010Nerolac excelStrategy-Team work and working in synergy when painting your home is shown beautifully with kids in place

Benefit-Change your house and give a new look to your city with a range of healthy paints which were launched this year

2011Nerolac excelStrategy-Apple analogy is used here wherein the looks from outside does not mean that interior is also cool

Benefit-People understand that if home looks spoilt from outside, then inside may also be spoilt and so they change to a better protective paints

2012Nerolac excelStrategy-Become tough and brave is conveyed with a simple understanding

Benefit-Protects your house with dust, rain and UV light so that you can stay fit and healthy

Nerolac Exteriors

2013Nerolac excel Strategy-Protect your house with suraksha which is analogous to erecting an umbrella which can save from any adversities which result spoiling you good house

Benefit-Umbrella as a symbol of protection from sun and rain can do well in doing the same for your house and relieve you from tensions. People will be left astonished by the kind of exteriors excelling in protection

2013Nerolac excel heat guardStrategy-Protection from rising heat and feeling cool in your house is possible with the heat guard technology and it is shown using sun’s ogling out harmful rays

Benefit-Staying fit and away from UV rays of sun is everyone’s priority when relaxing in a home