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Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor.

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Types of Advertisements• Media Advertisement:Commercial advertising media can include

wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, shopping carts etc.

• Covert Advertisement: Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand.

• Strategic Advertisement: Strategic Advertising is when ambience exercise is used to promote the brand.

• Newer Media And Advertising Approaches: When other medium such as WWW, E-Mails, SMS etc. are used to promote a brand.

• Television Commercials: The TV commercial is generally considered the most effective mass-market advertising format and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events.

Media

Covert Advertisement

Strategic Advertisement

E-Mail Advertisement

Television Commercial