ADTIMA CREDENTIAL

Who we are01 02

03

Introduction about ADTIMA

Our works

Some best showcase from ADTIMA

What we do

Our solution

01. WHO WE ARENo.1 Mobile Publisher in Vietnam

ADTIMA– THE CREDIBLE PARTNERS IN MARKETING –ADVERTISING – COMMUNICATION CONSULTANCY & SOLUTIONS

1# Messaging App

1# Online News platform

#1 Music and VOD platform

GAMES FINANCE & PAYMENT CLOUD SERVICES

ADTIMA - NO.1 MOBILE PUBLISHER IN VIETNAMOwns top online platform across Vietnamese passion points

#1 messaging app

Zalo

#1 online news platform

Zing.vn Báo Mới

#1 music and VOD platforms

Zing MP3 Zing TV

#1 MESSAGING APP

All-in-one communication platform

O2O2O Solution

#1 ONLINE NEWS PLATFORMS

Credible

Dynamic

Premium

All-end-all news aggregator

Personalized based on reading behaviors and preferences

#1 MUSIC & VOD STREAMING PLATFORMS

The original and leading music streaming

Full-fledged on-demand music service

Personalized experience

The original VOD streaming

Multi-device experience

ADTIMA ECOSYSTEM OWNS 60+ MIL MONTHLY ACTIVE USERS90% OF VIET NAM INTERNET USERS

South

North

Central

46%

35%

19%

53%Male

47%Female

52%48%

Urban(*) Rural (**)

2%

15%

40%

28%

11%

4%

1%

<18 18-24 24-34 35-44 45-54 55-64 >64

02. WHAT WE DO

ADTIMA PROVIDES DIVERSE SOLUTIONS THROUGHOUT MARKETING JOURNEY

Connect Continue

EXCLUSIVE/CROSS-

PLATFORM AD

PR/CMKT

MUSIC MARKETING

ENGAGEMENT & BUSINESS SOLUTIONS (O2O, CRM, COMMERCE)

PREMIUM TAB

BRANDED LIVESTREAM

AFFINITY TOPIC

VIEWS BOOSTER

NATIVE SOLUTIONS

ADTIMA AUDIENCE

PULSE

Conceive Catch Convert

HOLISTIC TOOLKIT WITH INDEPTH UNDERSTANDING & MEASUREMENT USING ADTIMA AUDIENCE PULSE

SYNTHETIC INSIGHT & DATA LIBRARY

FROM ADTIMA STUDIES1Route-to-market Business Study

Seasonal Study

Audience Study

Provide category insights

Explore extrinsic seasonal factors

impacts audience behaviors

Unravel Behavioral & psychological aspects

of Vietnamese audience

PROVIDE NUMERICAL MEASUREMENT TO

EVALUATE CAMPAIGN EFFECTIVENESS2Brand lift study Evaluate campaign effectiveness

CROSS PLATFORM MEDIA ADS

Display Video

CPD CPM CPC Optimize performance

Audio Native

PRECISE TARGETING EMPOWERED BYADTIMA AUDIENCE MANAGER

Data intake & normalization > Unification > Create audience segment > Insight analysis > Augmentation and Activation

Audience Segment

Geographic

Demographic

Psychographic

Behavioral

Transformation

1st – 2nd – 3rd Party Data

Web Activitie

s

Paid Advertising

Life Event

s

Email Campaign

MobileApp data

Social Interactions

OtherData

CRMData

Transactional Data

IOT Device Data

Behavioral Data

EngagementData

Demographic& Personal

Data

Collect

Market Data

Partners’ Data (Advertisers, Affiliates)

] Display Video

Mobile Smart TVAnalytics

Insight

Search

Activation

DSPs

Email/ZaloSponsor Messenger

[

PRECISE TARGETING EMPOWERED BY ADTIMA AUDIENCE MANAGER

Demographic

Occupation

Behavior

PersonaEducation

Device

DEEP TARGETING AUDIENCE

CUSTOM AUDIENCE

LOOK-ALIKE AUDIENCE

PR & COMMUNICATION

LONGFORM INTERACTIVE

ZEXPLAINSTORY REVIEW

SLIDESHOW

Content marketing & content sponsorship

Various PR article format

KOLs & ARTIST PARTNERSHIP

The most suitable KOLs for every brand needs, from

creating buzz for new product to always-on advocacy

Effective planning and execution to ensure success.Manage crisis to reduce negative impacts fromunwanted events

Plan and manage

Continuously evaluate results to find

opportunity to improve in the next stages Analyze

performance

Identify

MUSIC MARKETING

SPONSORED & BRANDED PLAYLIST

SPONSORED MV & BRANDED MV

PROMOTE MV & AUDIO

PREMIUM DISPLAY

AUDIO ADS

LIVESTREAM*

BRAND CAMPAIGN*

AWARENESS

Capture users’ attention in both on-screen and

screen-less moments

Deliver brand message through association with music

consuming moments

Form sticky connection by encouraging

engagement & interaction

IMPACTFULEXPOSURE

CONSIDERATION

SQUEEZE RELEVANT MOMENTS

CONTENT BOOSTER

TRENDING PAX*

RIDE ONTRENDS

HYPER TARGETING

DEEPEN CONNECTION

*New 2020 Opportunities

ZING MP3 SOLUTIONS FOR AWARENESS

Make sure your brand pop in the users’ sight

PREMIUM DISPLAY

Reach users in screen less music moment

AUDIO ADS

Promote your brand’s music to million userson Zing MP3

PROMOTE MV & AUDIO

Enhance brand message by associatingwith the right music moments

SPONSORED & BRANDED PLAYLIST

Be present in the latest music video, orpartner with the top artists to create yourown branded music

SPONSORED MV & BRANDED MV

ZING MP3 SOLUTIONS FOR CONSIDERATION

LIVESTREAM

Entertain your audience to engage with

them and natively promote your brand

Music campaign on Zing MP3 to

reach and engage with music lovers

BRAND CAMPAIGN

ZALO BUSINESS SOLUTION

Setup & design Shop on Zalo OA

Design ZaloStickers

Create Zalo engagement activities

Manage & content package / chat-bot for Zalo OA

03. OUR WORK

MIRINDA – MIRINDA KEM “NGON XOẮN LƯỠI”

Solution:Audio Ads on Zing MP3 is leveraged to wake up and reach to the wide range ofyoung Vietnamese customers. Sound media solution is considered as novel ideabearing the spirit of youthful vibration.

Objective:- Build awareness

- Reach young TA

Situation:Following the launching of new “MirindaSoda Kem”, Suntory PepsiCo VietnamBeverage (SPVB) aims at reaching a widerange of young customers and impressthem by triggering the excitement fromthe strong taste of the product.

Result:4M+ reach on Zing MP3

7% CTR

AWARENESS

Situation:

The increasing competition has impacted on theSting leadership position. Despite the Stingperfectly football-fitting spirit, it has noassociation with football. Leverage AFFChampionship 2018, Sting want to launch acampaign to create a close association betweenSting spirit and football.

Solution:

Applying Dynamic creative optimizations concept: Content partnership with Bongda+and Zing to reach millions of sport fans; Dynamic display with customization based onthe update of respective match result; Native ads with AI technology to reach furtheraudience..

Objective:

- Bring Sting come back to the brandaffinity with audience by building thestrong association with football

- Connect with the audience in moremeaningful ways

Result:

80% target audience reached across platforms

1,600,000 clicks on dynamic banners in 2 weeks

Retain Top-of-mind and Brand love among the energy drink category

STING – AFF CHAMPIONSHIP

AWARENESS

CLOSEUP - FA ESCAPE

Solution:Closeup, in partnership with Zalo, created a branded social dating platformwhich enables FA youngster to find their perfect match. The singles then aregenerated their biography and automatically match one user with another onZalo. Closeup also offered many dating activities that encourage physicalinteractions such as cinema dating, FA Escape party...

Objective:- 2+ points confidence to get closer

- 20+ points market share

- Top 3 social buzz

Situation:Closeup is a leading oral freshness brandin Vietnam. However, over time the brandmarket share has plateaued and lost itsrelevance among the young group.Closeup challenge is how to upscale theexcitement and engagement among itsTA in this low involvement category.

Result:#1 trending topic/campaign

+70 points market share

+120k+packages sold on e-commerce

+75% target audience reached

CONSIDERATION

AIR AISIA – FLYING THAILAND, EXPERIENCE NEW SHADES

Solution:ADTIMA offered Air Asia a special Content Marketing campaign on Zing News.Featured by the 2 acclaimed travelers: Quy Coc Tu and Ngoc Nhi, the contenthas showed detailed tips to have a perfect trip Thailand.

Objective:- Draw attention

- Reach TA

Situation:Targeting at 18-35 age group, Air Asianeeds a profound and inspiring campaign todraw the attention to its affordable flightsto Thailand.

Result:365K views on long form article “Bay Thái Lan – Trải nghiệm sắc thái mới”.

200K+ reaches & engagements on social

CONSIDERATION

BUDWEISER – LẮC CHƠI TRÚNG THIỆT

Solution:O2O2O Model - Adtima created a shaking game on Budweiser Zalo OA andthen customers can redeem gifts at offline stores

Objective:- Build a connection betweenBudweiser and its consumers byintroducing the limited versionAluminum

- Reach young TA

Situation:During Tet season, Budweiser launchedlimited version Aluminum – the combinationbetween Tet & Budweiser spirit. And thechallenge is: how to introduce this newversion to their audiences and also get theengagement from them?

Result:- Top of the winning Tet campaign 2019

- 3X expected engagement

- 1.5X expected redemption rate

CONSIDERATION

HIGHLANDS – PHIN SỮA ĐÁ

Solution:Highlands believes that coffee drinkers would return and order "Phin sữa đá" aslong as they have the opportunity to try once. Therefore, Highlands & ADTIMAcome up with O2O solution: to create product trial campaign by issuing e-vouchers via Zalo OA

Objective:- Product trial (make consumerstake action: try the product)

- Reach target consumers

- Build brand/product awareness

Situation:When launching a new product namedPhin sua da, Highlands wanted a solutionto encourage the target group to try theirnew product and make Highlands PhinSữa Đá stand out from the othercompetitors.

Result:22M+ reach on Zalo

14k + followers on Highlands Zalo Official Account

E-voucher received: 175% vs KPI

CONVERSION

Win message Voucher Got it

Solution:Samsung cooperated with Adtima to pull of this campaign. Adtima helped to

contact Chieng Noi authorities, where there is no national power grid, to conduct

an event giving out lantern to families and school supplies to children. Produce

special format content series to update campaign’s activations.

Objective:- Build brand awareness

- Contribute to the society.

Situation:With the message “Mat Troi Mo Uoc, cungban kien tao tuong lai”, Samsung created aCSR campaign that brings 1,000 light toshine the lives of a poor town Chieng Noiof Son La province.

Result:

Over 250,000 article views.

130% campaign KPI achieved.

SAMSUNG – MẶT TRỜI MƠ ƯỚC

CSR

P&G – XUÂN TRAO ÁO ẤM

Solution:ADTIMA creates an IMC plan to maximize campaign awareness and brings O2O with diverse media platforms including Zing News - #1 online newspaper to embrace the message of the campaign and leveraging Zalo OA platform to help moms actively query the live route of the vans for donation.

Objective:

- Create positive brand recognition

- Contribute to the community

Situation:On Tet, buying new clothes for children isconsidered as an indispensable custom inorder to bring luck for the new year. However,for the less privileged kids, a set of newclothes would be luxurious. P&G collaborateswith the Red-Cross to organize a meaningfulCSR campaign to encourage everyone todonate clothes for the unfortunate children.

Result:- 6M+ video views

- 17M+ interactions with the campaign

- PR articles reach 200M+ views

- 90% Positive mentions on social media

- 150,000 users interact via Zalo OA

- 115+ Index

CSR

VPBANK COMCREDIT – TĂNG KẾT NỐI, TẶNG TIỆN ÍCH

Solution:ADTIMA created CommCredit Zalo OA as the main channel to connect and takecare of their customer. Besides, by applying the latest innovations of Zalo suchas hyper-targeting Ads & CRM Integration, CommCreadit aims to sendpersonalized content to maximize customer service experiences.

Objective:- Approach potential customers

- Own a platform for Communication with loyal customers

- Improve customer service

Situation:Targeting the Small Business Householdscustomers, CommCredit has a largecustomer base and still increasing rapidly inthe future. CommCredit needs a smart, fastand cost-effective customer servicesolution, while ensuring business efficiency.

Result:310% ROI

70K+ followers on CommCredit Zalo OA

Saving 30% Operating Costs

RE-MARKETING

FRISO – BECAUSE WE CARE

Solution:Friso & Zalo create Friso Zalo OA - where the mothers input their personalinformation to get useful tips/advices during 40 weeks of pregnancy.

Objective:- Data validation

- Build brand awareness & brandlove

- Reach target consumers

Situation:Every year more than 1.5 million women inVietnam are embarking on the journey ofbeing a mother. As one of the leadingbrands in premium mom & infant milkpowder, Friso wants to connect andsupport new mothers to overcomechallenges and enjoy the journey.

Result:20% automatic validation rate

18k followers on Zalo OA within 2 months

2K + phone call minutes saving

RE-MARKETING

OUR CLIENTS