Date post: | 12-Apr-2017 |
Category: |
Business |
Upload: | amanda-guttman |
View: | 81 times |
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A M A N D A G U T T M A ND I G I T A L M E D I A S T R A T E G Y
Extend target audience to males ages
18 + in order to increase
sales
BIG IDEA
TARGET AUDIENCE
• Women ages 18-40
• Middle Class• Cover majority
of product categories
• High purchasing power
SOCIAL MEDIA
EACH PLATFOR
M IS DIFFEREN
T
MOBILE STRATEGYAPP
HOMEPAGE
APP NOTIFICATIO
N
FacebookGoogle+TwitterInstagram
ALLOCATION OF BUDGET
COST PER ACQUISITION (CPA)MEASURING SUCCESS
ENHANCING DIGITAL PRESENCE
User friendly to
males
Gift giving made easy&
GOALGet the men shopping!
• Create advertisements specifically targeting the new audience
• Alter the website
HOW?