1 Advanced Moves Management in The Raiser’s Edge 11/19/08 Jenny Cooke, Fundraising & Communications Consultant, Target Analytics- a Blackbaud Company Jennifer Paquette, Fundraising Systems Consultant, Blackbaud Blackbaud’s Conference for Nonprofits — Charleston | Cooke & Paquette | Page #2 Advanced Moves Management in The Raiser’s Edge Agenda Define Moves Management Benefits Phases Ratings Moves Constituent tracking Portfolio Management Reporting & Analysis Key Performance Indicators (KPI’s) Challenges Results
Transcript
1. Advanced Moves Management in The Raisers Edge Jenny Cooke,
Fundraising & Communications Consultant, Target Analytics- a
Blackbaud Company Jennifer Paquette, Fundraising Systems
Consultant, Blackbaud 11/19/08 Advanced Moves Management in The
Raisers EdgeAgenda Define Moves Management Benefits Phases Ratings
Moves Constituent tracking Portfolio Management Reporting &
Analysis Key Performance Indicators (KPIs) Challenges Results
Blackbauds Conference for Nonprofits Charleston | Cooke &
Paquette | Page #2 1
2. Advanced Moves Management in The Raisers EdgeMoves
Management DefinedA system of planning, recording, and reporting
significantmoments in the relationship between the prospect and
thenonprofit organization Blackbauds Conference for Nonprofits
Charleston | Cooke & Paquette | Page #3 Advanced Moves
Management in The Raisers EdgeBenefits to a Moves Management System
Allows Development Officers to easily manage their portfolios
Encourages sharing of prospect activities with team and leadership
Allows for strategic planning and communications Focuses on
substantial moves leads to successful solicitations Focuses on
continually on converting prospects into donors Provides ability to
accurately forecast gift revenue (pipeline) for budgeting purposes
Scalable from higher ed to small shops Provides consistent staff
performance benchmarking & evaluation Encompasses MG, PG, CFR,
AG, etc. Focuses on strategically encouraging prospects to make
gifts to their highest capacity Focuses on building a relationship
with the donor and the nonprofit that is positive and rewarding
Proven strategy to raising more $$$ Blackbauds Conference for
Nonprofits Charleston | Cooke & Paquette | Page #4 2
3. Advanced Moves Management in The Raisers Edge Moves
Management Pipeline Stages Final Preparation Identification
Qualification Solicitation CultivationPotential Assignment
Stewardship Pool Proposal Stages Blackbauds Conference for
Nonprofits Charleston | Cooke & Paquette | Page #5 Advanced
Moves Management in The Raisers Edge Moves Management Prospect Tab
Blackbauds Conference for Nonprofits Charleston | Cooke &
Paquette | Page #6 3
4. Advanced Moves Management in The Raisers EdgeThe Prospect
Pool: Who needs to be managed? Management systems and techniques
can apply to prospects of any capability Each prospect has an
ultimate gift capacity Proper management should move the prospects
toward their ultimate gift level over time Major gift prospects
have a special need for systematic management Major gift capacity
>= $25,000 Target Analytics Data: High score on Target Gift
Range (suggested ask amount) Assets of at least $1MM identified
Other indicators of wealth High likelihood to make a major gift
Target Analytics Data: High score on Major Gift Likelihood Large
gifts in the past Large gifts to other orgs High involvement
Blackbauds Conference for Nonprofits Charleston | Cooke &
Paquette | Page #7 Advanced Moves Management in The Raisers
EdgeRatingsCode prospect with ratings: Blackbauds Conference for
Nonprofits Charleston | Cooke & Paquette | Page #8 4
5. Advanced Moves Management in The Raisers EdgeWhat needs to
be managed? A prospect management system doesnt track people, it
tracks gifts People dont have statuses like discovery, cultivation,
solicitation, etc. Gift expectancies do One person may have several
gift expectancies in different statuses All major gift expectancies
are tracked through Proposals, whether or not an actual proposal or
ask has been made Raisers Edge uses a Proposal to record any major
gift expectancy A Proposal in Raisers Edge may represent a
confident strategy or an plan for a prospect who has just been
identified and needs further discovery One prospect may have one or
many Proposals Blackbauds Conference for Nonprofits Charleston |
Cooke & Paquette | Page #9 Advanced Moves Management in The
Raisers EdgeCreate a proposal when the assignment is made
Qualification Name = the anticipated name of the project to be
funded Solicitor = prospect manager Purpose = the type of funding
anticipated Amount expected (based on (unrestricted/restricted,
current use/endowment) prospect research) Status = discovery (means
unverified potential) Date expected = today + 2 years Status date =
the date the status is added Blackbauds Conference for Nonprofits
Charleston | Cooke & Paquette | Page #10 5
6. Advanced Moves Management in The Raisers EdgeInformation to
go into Proposal Required Used when gift is made Name of the
project to be Amount funded funded Date funded Purpose of the
project Optional? Manager (solicitor) Campaign Status =
qualficiation Fund Status Date (originally date Not used rated in
The Raisers Edge) Reason Expected amount Instrument Expected date
Type of gift Used when ask is made Rating Amount asked Date asked
Blackbauds Conference for Nonprofits Charleston | Cooke &
Paquette | Page #11 Advanced Moves Management in The Raisers
EdgeMoves Management Pipeline Stages Final Preparation
Qualification Identification Solicitation Cultivation
AssignmentPotential Stewardship Pool Blackbauds Conference for
Nonprofits Charleston | Cooke & Paquette | Page #12 6
7. Advanced Moves Management in The Raisers EdgeQualification
Stage Contact is made with the prospect by an agent of the
development office, all under supervision by Prospect Manager Key
goals for qualification stage Explore and verify inclination to
give Explore and verify capacity to give Record qualification
contact as an proposal action Exit routes from discovery stage
Capacity and/or inclination are not supported or Note the action
and notify prospect research to Inactivate the proposal Lack of
contact back to prospect pool or reassignment to another
development officer Contact that leads to discovery - move on to
Cultivation Stage Blackbauds Conference for Nonprofits Charleston |
Cooke & Paquette | Page #13 Advanced Moves Management in The
Raisers EdgeActions and Contact Reports Contact reports must be
recorded in an action Contacts that have to do with a proposal
should be recorded as a proposal action Actions can serve as
ticklers for future contacts If, after the contact, there is a
change in status of the proposal, change the status and status date
on the proposal record Consider changing the action status to
reflect the status of the proposal (if it is a proposal action)
Utilize the Notes tab of the action to record the details. Consider
the Load from file option if you have a template Blackbauds
Conference for Nonprofits Charleston | Cooke & Paquette | Page
#14 7
8. Advanced Moves Management in The Raisers EdgeExamples of
Actions to Put in Contact Report Nominal Moves: Seeing the prospect
at an event Invitation to an event Asking the prospect to work on
Sending newsletter or other a committee publication Tour of school,
hospital, etc. Financial planning letter Power Moves:
Holiday/birthday card First personal visit with a Sending Annual
Report candidate (move from discovery Sending news release to
cultivation) Telephone message The ask (move from cultivation to
solicitation) Substantial Moves: The contribution (move from
Calling or visiting with the solicitation to stewardship) prospect
personally Writing a personal note Blackbauds Conference for
Nonprofits Charleston | Cooke & Paquette | Page #15 Advanced
Moves Management in The Raisers EdgeAction Screen Shot Blackbauds
Conference for Nonprofits Charleston | Cooke & Paquette | Page
#16 8
9. Advanced Moves Management in The Raisers Edge Moves
Management Pipeline Stages Final Preparation Identification
Qualification Cultivation SolicitationPotential Assignment
Stewardship Pool Blackbauds Conference for Nonprofits Charleston |
Cooke & Paquette | Page #17 Advanced Moves Management in The
Raisers Edge Cultivation Stage After qualification, manager writes
a plan for cultivation that states: Likely gift purposes Who can
help you get there Timing Strategies Add plan as a Proposal Note
(note type: Solicitation Plan) Manager uses prospect research and
personal contact to refine understanding of the prospects Capacity
Linkage Interest Timeframe of this stage varies by readiness of the
prospect benchmark timeframe is 18 -24 months Blackbauds Conference
for Nonprofits Charleston | Cooke & Paquette | Page #18 9
10. Advanced Moves Management in The Raisers Edge Cultivation
Outcomes and Time Limits Strengthen natural ties Increase
involvement Ascertain 4 rights Right purpose Right amount Right
person Right time Relevant factors Prospects are reassigned or
disqualified when No contact has been made for 6 months Prospect
has been cultivated for two years with no ask exceptions can be
made Insufficient progress has been made during annual portfolio
review Blackbauds Conference for Nonprofits Charleston | Cooke
& Paquette | Page #19 Advanced Moves Management in The Raisers
Edge Moves Management Pipeline Stages Final Preparation
Identification Qualification Solicitation Cultivation
AssignmentPotential Stewardship Pool Blackbauds Conference for
Nonprofits Charleston | Cooke & Paquette | Page #20 10
11. Advanced Moves Management in The Raisers Edge Final
Preparation (Intense Cultivation) Stage Zero to six months from ask
4 rights pinned down Refine and refresh research data Increased
level of contact Prepare the prospect Blackbauds Conference for
Nonprofits Charleston | Cooke & Paquette | Page #21 Advanced
Moves Management in The Raisers Edge Moves Management Pipeline
Stages Final Preparation Identification Qualification Solicitation
Cultivation AssignmentPotential Stewardship Pool Blackbauds
Conference for Nonprofits Charleston | Cooke & Paquette | Page
#22 11
12. Advanced Moves Management in The Raisers EdgeSolicitation
& Stewardship Stages Solicitation can involve a period of
negotiation or fermentation Sometimes the solicitation stage is
instantaneous Formal Proposal developed, if needed Solicitation
script developed Potential objections identified Stewardship Ensure
the prospect of your gratitude and esteem Maintain relationship
forged through cultivation Annual contact Prepare for the next ask
Each donor should have a personalized stewardship plan Use action
tracks to automate the plan Check out . . . . for how to use action
tracks for stewardship Blackbauds Conference for Nonprofits
Charleston | Cooke & Paquette | Page #23 Advanced Moves
Management in The Raisers EdgePortfolio Management BenchmarksLarge
Shop: Average portfolio for full time MGO = approx. 150 prospects
Full time MGO should be able to make 400 significant moves per year
Each prospect should be touched at minimum every other month
Regular Prospect Review MeetingsSmall Shop: Every Development Team
Member should manage a portfolio even if its only 10 prospects Each
prospect should be touched at minimum every other month Scale
portfolio management to focus on quality moves - not quantity
Regular Prospect Review Meetings Consider potential additional
resources CEO, President, Leadership Vols, Curators, Program Staff,
etc. Blackbauds Conference for Nonprofits Charleston | Cooke &
Paquette | Page #24 12
13. Advanced Moves Management in The Raisers EdgeKey
Performance Indicators Sample KPIs: # of quality/substantial moves
(preferably face-to-face) # of qualified cultivation plans for
portfolio prospects # of actual solicitations # of successful
solicitations $$$ raised vs. goal % of pledge revenue fulfilled
Blackbauds Conference for Nonprofits Charleston | Cooke &
Paquette | Page #25 Advanced Moves Management in The Raisers
EdgeDashboard Solicitor Performance Graph Blackbauds Conference for
Nonprofits Charleston | Cooke & Paquette | Page #26 13
14. Advanced Moves Management in The Raisers EdgeDashboard
Solicitor Status Blackbauds Conference for Nonprofits Charleston |
Cooke & Paquette | Page #27 Advanced Moves Management in The
Raisers EdgeResults of a Formal Moves Management System Improved
organizational effectiveness Systematic performance evaluations
& benchmarks Allows Development Officers to easily manage their
portfolios Encourages sharing of prospect activities with team and
leadership Allows for strategic planning and communications Focuses
on continually on converting prospects into donors Provides ability
to accurately forecast gift revenue (pipeline) for budgeting
purposes Focuses on strategically encouraging prospects to make
gifts to their highest capacity Proven dividends within two years
Blackbauds Conference for Nonprofits Charleston | Cooke &
Paquette | Page #28 14
15. Advanced Moves Management in The Raisers EdgeReporting in
The Raisers Edge Canned reports in Prospect Research Reports are
based on proposals Proposal and Solicitor Dashboards Custom View:
Prospect View is available through Install Samples Custom export to
Word to show all fields from a proposal: Blackbauds Conference for
Nonprofits Charleston | Cooke & Paquette | Page #29 Advanced
Moves Management in The Raisers EdgeReport - Proposal Pipeline
Summary Blackbauds Conference for Nonprofits Charleston | Cooke
& Paquette | Page #30 15
16. Advanced Moves Management in The Raisers EdgeContact Info
Jenny Cooke Fundraising & Communications Consultant Target
Analytics, a Blackbaud Company [email protected] Office:
843.654.3762 Jennifer Vaughan Paquette, CFRE Fundraising Solutions
Consultant Blackbaud, Inc. [email protected] Cell:
843.860.6361 Blackbauds Conference for Nonprofits Charleston |
Cooke & Paquette | Page #31 16