Date post: | 19-May-2015 |
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Technology |
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Advanced Social Media Strategies:
Build Brand, Create Customers and
Energize Evangelists
Presented by:
@KentLewis
Formic Media, Inc.
Twitter: @FormicMedia | FormicMedia.com
Formic Background
Launched in 2008 to service small business & partners
Specializes in search, social and website development
100% of Account Team Google AdWords Certified
7 employees & 30+ clients7 employees & 30+ clients
Strategic partnerships (Microsoft, AlphaGraphics, etc.)
Focus on education via monthly Seminar Series
Advanced Social Media Agenda
YouTubeYouTube
SlideShare
Quora
Foursquare
Facebook: Lion Brand� R&D (Polls)� Contests & promotion� Tool: Wildfire
Facebook: gDiapers� Targeted advertising� Engagement up 156%� Revenue up 222%
Facebook: Intel� Customized interface� Embedded & linked videos� Deals tab promotes sales
Twitter: Cox� Customer service� Dedicated team� Tool: Parature
Twitter: Hotel Max� Sales & support strategy� 2x SoMe Award winner� Tool: HootSuite
Twitter: TNC� Promoted Tweets� Promoted Trends� Promoted Profiles
LinkedIn: Axway� Targeted ads� 25% conversion rate� Lowest CPA ever
LinkedIn: Formic Media� Services tab� Recommend API� Request recommendations
LinkedIn: Dell� Product & Service Spotlight� Embedded YouTube video� 101 recommendations
YouTube: Insight Schools� InVideo Ad Placements� 375% better CTR than display� View-through conversions 2x
YouTube: Diane Morgan� “How To” thought leadership� Embed videos on website� Increases book sales
YouTube: Cisco� Customized channel� Extensive content & engagement� Integration with Twitter & Facebook
SlideShare: Formic Media� Create & optimize profile� Upload & optimize slides� Utilize for research & sales
Quora: Q&A� Ask & answer questions� Syndicate to blog & Twitter� Secure Best Answers
Foursquare: Check-in/LBS� Claim listing & ad Specials� Monitor tips & reward Mayor� Consider News Page & Badge
Customize profiles, using latest tools & tech
Focus on R&D & customer service via social
Optimize profiles to increase visibility in search
Create educational “thought leadership” content
Summary
Create educational “thought leadership” content
Develop sales-centric content strategies
Test advertising on social all platforms
Treat social fans & followers as affinity partners
Attend our next Seminar on 5.11: Sales Success
Visit our SlideShare account for past Seminar presentations
Sign up for our monthly email newsletter
Read our blog or follow us on Twitter (@FormicMedia)
Read articles & white papers in Anvil Resources section
Questions & Answers
Read articles & white papers in Anvil Resources section
Reach out to us with questions & partner opportunities
Kent Lewis John McPhee
President & Founder Account Director
Formic Media, Inc.
www.FormicMedia.com