1M.J. Rathbone and A. McDowell (eds.), Long Acting Animal Health Drug Products: Fundamentals and Applications, Advances in Delivery Science and Technology, DOI 10.1007/978-1-4614-4439-8_1, © Controlled Release Society 2013
Abstract This chapter provides an outlook for future projections of growth in the livestock industry and the likely resultant demands of the animal health products market.
It describes the animal health industries landscape that, in recent years, has been dominated by acquisitions and mergers. Mergers have allowed the newly formed companies to expand their portfolios into new areas of prospective growth which include the biotech area. The chapter concludes that such changes have been facili-tated by collaborations or licensing agreements with small companies holding pat-ent protected technologies for niche markets. Indeed, the opportunity for partnerships and alliances has become the core of a new business strategy for big pharma.
1.1 Introduction
1.1.1 Livestock Industry
Livestock systems occupy about 30% of the planet’s land surface and this sector accounts for 40% of agricultural GDP. The livestock sector is increasingly orga-nized in supply chains that employ about 1.4 billion people globally and livestock products provide one-third of humanity’s protein intake [ 1 ] .
Chapter 1 Animal Health Markets and Opportunities: Farmed Animal Landscape
Shobhan Sabnis and Michael J. Rathbone
S. Sabnis (*) Global Manufacturing Services, P fi zer Animal Health , Greater New York City Area , USA e-mail: shoban.sabnis@p fi zer.com
M. J. Rathbone Division of Pharmacy , International Medical University , Kuala Lumpur , Malaysia
Any views or opinions presented in this document are solely those of the author and do not neces-sarily represent those of the company
2 S. Sabnis and M.J. Rathbone
As countries have become more af fl uent and the world’s population has contin-ued to rise, the demand for meat and other livestock products has grown substan-tially. Figure 1.1 shows the top meat producing country by species [ 2 ] .
According to FAO, global meat production is projected to more than double from 229 million tons in 2000 to 465 million tons in 2050, while milk output is set to climb from 580 to 1,043 million tons to meet the demands of the growing popula-tion. While the growth in consumption in the developed countries is expected to be steady, the major increase is expected in the countries that have or will experience rapid economic growth. A comparison of per capita meat and dairy consumption by geographical regions is shown in Figs. 1.2 and 1.3 , respectively.
Fig. 1.1 Top producers of meat by species in 2009 (data from FAOSTAT http://faostat.fao.org/site/339/default.aspx )
0
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Fig. 1.2 Per capita meat consumption by regions from 1965 to 2030
31 Animal Health Markets and Opportunities: Farmed Animal Landscape
The increase in meat and dairy requirement will be met through direct and indi-rect pathways. Direct pathways include a higher number of food producing animals per capita, increased weight of meat/carcass, and increased productivity for milk and dairy products. The indirect pathways include a better supply chain for meat prod-ucts and reduced waste pre and post end user purchase. This increase in demand is also likely to bring about signi fi cant changes to the meat production business mod-els. More industrialized and intensive production systems are likely to be the future of livestock industry in many of the countries. Figure 1.4 shows the factors that would be responsible for the shift in global meat production business models [ 1, 3 ] .
1.1.2 Animal Health Products Market
The overall increase in meat and dairy consumption will continue to be mirrored by a growth in animal health products market. The world animal health market
0
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Fig. 1.4 Factors that will trigger the global growth of commercial livestock production in the future
4 S. Sabnis and M.J. Rathbone
was about 17.5 billion US dollars in 2005. It has grown to about 19.2 billion in the year 2010 [ 4 ] and if this trend continues, then the world market will surpass 30 billion by 2020.
The animal health market is composed of approximately 60% livestock and 40% companion animal by sales. The livestock market can be further divided by species. In 2008, the share by major species is shown in Fig. 1.5 .
The veterinary market for livestock can also be classi fi ed in three product groups. They are vaccines or biologicals (25%), pharmaceuticals or small molecules (63%), and feed additives (12%) with market share in parentheses [ 4– 6 ] . Livestock medicine is becoming increasingly herd based and preventive in approach—a consequence of a shift to mass production business models in the developed and developing countries [ 7 ] . This trend is likely to increase the share of biologicals in the future as compared to small molecule pharmaceuticals.
1.2 Animal Health Industries Landscape
The last few years have seen signi fi cant consolidation within the animal health industry with acquisitions and mergers. Many of the acquisitions allowed the acquirers to expand into new areas of prospective growth, e.g., aquaculture, genomics, diagnostics, specialty devices, etc. The largest 20 companies based on revenues in 2010 are shown in Fig. 1.6 (data collected from yearly revenue state-ments where available). Figure 1.6 shows the percent change from previous year on the Y2 axis .
Most of the animal health companies posted positive revenue change from 2009, which was a dif fi cult year for the industry where global economy contracted sharply. Many of these companies have continued to invest heavily in R&D. The Animal Health Institute (AHI, 1325GSt NW # 700 Washington, DC) reports that animal health R&D investment has been 0.6–0.7 billion USD/year for last 5 years, which is only one-fortieth the human health R&D budget on average. There are only a few modi fi ed release animal health dosages forms in the market when a comparison is made with human health pharmaceuticals. Fewer than 25 NADA submissions are
Cattle45%
Pigs27%
Poultry19%
sheep8%
other1%
Fig. 1.5 Livestock market by species—2008
51 Animal Health Markets and Opportunities: Farmed Animal Landscape
classi fi ed as modi fi ed or sustained release. There were 94 NADA submissions (not counting supplementals) made in past 5 years. Out of these, 51 submissions were for farmed animals. However, very few of these were modi fi ed release dosage forms. Modi fi ed release animal health products registered from 2007 to 2011 for farmed animals are given in Table 1.1 (prepared from data available on USFDA and EPA databases).
Financial factors, which include limited budgets assigned to conduct veterinary R&D, the cost competitive amount that can be charged for the fi nished product, and the expensive time-consuming product registration process may be some of the factors for this trend [ 8 ] . However, there may be a shift in this trend in the coming decades.
1.3 Research Collaborations
According to OECD, comparisons of key indicators across countries suggest a posi-tive relationship between measures of research collaboration and scienti fi c impact. Worldwide, the 50 universities with the highest impact, measured by normalized citations to academic publications across all disciplines, are concentrated in a handful of countries. Overall, 40 of the top 50 universities are located in the United States, and the rest in Europe. A more diverse picture emerges on a subject-by-subject basis.
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71 Animal Health Markets and Opportunities: Farmed Animal Landscape
There is evidence that some universities in Asia are emerging as leading research institutions. Many of the leading fi rms in knowledge-intensive industries have emerged in a limited number of regions in the world. The production of scienti fi c knowledge is shifting from individuals to groups, from single to multiple institu-tions, and from a national to an international scope.
1.4 Patent Landscape
If intellectual property applications are seen as a marker for R&D activity, then the top fi ve animal health companies have made approximately 120 patent applications with the USPTO in last 5 years. This represents only 2–3% of the total worldwide patent applications related to animal health or veterinary topics in those years. Most of the patent applications have been made by smaller entities. Figure 1.7 shows the trend in animal health related patent applications over the last 5 years. Although a major portion of the animal health patent applications had a farmed animal focus, the modi fi ed/sustained release category constituted only about 2–4% of the total animal health applications.
The presence of young fi rms among patent applicants underlines the inventive dynamics of fi rms early in their development and their desire to develop new activi-ties and products—crucial to their survival and relative growth. During the period 2007–2009, fi rms less than 5 years old fi ling at least one patent application
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8 S. Sabnis and M.J. Rathbone
Table 1.2 Niche controlled release technology fi rms
Institute Technology Intellectual property
Iowa State University Research Foundation Inc.
Single dose controlled release vaccine formulations using polyanhydride microspheres
[ 12 ]
OctoPlus N.V., Zernikedreef 12 2333 CL Leiden, The Netherlands
OctoDex™ drug and vaccine delivery systems for controlled release of therapeutic proteins and particulate systems and containing dextran hydroxyethyl methacrylate as the polymeric building block
OctoDex company factsheet
Langer Lab, 77 Massachusetts Ave, Cambridge, MA
Development of controlled release systems that can be magnetically, ultrasonically, or enzymatically triggered to increase release rates
[ 13– 15 ]
MedinCell S.A., Cap Alpha, Avenue de l’Europe 34830 Clapiers France
MedinGel™ in vivo hydrogel forming system constituted of a mono-dispersed tridimensional of hydrophilic network (PEG) linked with hydrophobic microdomains (PLA) for delivering small molecules, peptides, and proteins
Medincell™ Introductory brochure http://www.medincell.com/medingel/technology
Cytogel Pharma, LLC, 3 Thorndal Circle. Darien, CT
Injectable microspheres are obtained from double bond-functionalized polyhydric alcohol ester or from block copolymer of polyglycerol caprolactone maleate and methoxy poly(ethylene glycol)
[ 16, 17 ]
(continued)
represented on average 25% of all patenting fi rms, and generated 10% of patent applications [ 9 ] .
1.5 Controlled Release Initiatives for the Future
In today’s environment, it is not enough for fi rms to focus only on short-term tech-nology development based on existing core competencies; they must be able to place long-term technology bets, based on current trends, competition, and stake-holder value proposition [ 10 ] . The blockbuster strategy, which involved one drug for large markets, has been gradually observed to decline, leading to narrow product portfolios, a small number of genuinely innovative compounds, and proliferation of life cycle management opportunities. These opportunities will involve signi fi cant partnerships and alliances as well as other collaboration networks, including partici-pation of different industry service providers [ 11 ] . Resurgence of generic companies
91 Animal Health Markets and Opportunities: Farmed Animal Landscape
(continued)
Institute Technology Intellectual property
Starpharma, Baker IDI Building, 75 Commercial Road, Melbourne, VICTORIA 3004, AUSTRALIA
Macromolecular vehicles such as polylysine dendrimers for enhanced delivery of small molecule and biological drugs to control solubility, half-life, toxicity, and targeting
[ 18 ] , Starpharma drug delivery summary http://www.starpharma.com/assets/downloads/Starpharma-Drug-Delivery-Summaryv3.0.pdf
DURECT Corporation, 2 Results Way, Cupertino, CA 95014
SABER™ injectable controlled release system uses a high-viscosity base component, such as sucrose acetate isobutyrate and diffusible excipients. DURIN™ technology involves polymers and copolymers prepared from glycolide, DL-lactide, L-lactide, and □-caprolactone. These thermoplastic materials are stable when dry but degrade by simple hydrolysis of the polymer backbone aqueous environment
[ 19 ] , Durect’s SABER fact-sheet http://www.durect.com/pdf/SABER_Brochure_July2010.pdf ; [ 20 ] , Durect’s DURIN fact-sheet http://www.durect.com/pdf/DURIN_HRES.pdf
Catalent Pharma Solutions, 14 Schoolhouse Road, Somerset, NJ 08873
OSDrC® technology enables the design of single or multicore tablets, with a variety of core numbers, shapes, sizes, and placement within the tablet for better quality and release control
[ 21 ] , OSDrC®OPTIDOSE™ Drug Delivery Technology brochure http://www.catalent.com/index.php/offerings/OSDrC-R-OPTIDOSE-drug-delivery-technology/OSDrC-R-OPTIDOSE-Drug-Delivery-Technology
Flamel Technologies, 33, avenue du Dr. Georges Levy—Parc Club du Moulin à Vent, 69693 Vénissieux Cedex—France
Medusa® platform (pGluVE, or PGA A1) is based on a hydrophilic biodegradable polyglutamate chain grafted with hydrophobic Vitamin E. The polymer self assembles in aqueous medium to form a stable solution of nano-sized hydrogels comprising multiple polymer chains and 95% water
[ 22 ] , Medusa® drug delivery platform description http://www. fl amel.com/wp-content/uploads/2011/11/Flamel-Technologies-Medusa-Drug-Delivery-Platform.pdf
PolyPid Ltd., 13 Hamazmera Street, Ness-Ziona 74047, Israel
BonyPid TM is a biodegradable bone void fi ller that is micro-coated with a PolyPid biodegradable formula-tion. Its advantage is its ability to treat an infection effectively by controlling the release of the active drug, for 3–4 weeks to successfully eradicate the bacteria that may cause infections
[ 23 ]
Table 1.2 (continued)
10 S. Sabnis and M.J. Rathbone
and pro fi t erosion of the small molecule product, advances in the biopharmaceuti-cals research, and increased trend toward prevention rather than treatment will fur-ther give opportunities to niche controlled release technology companies to collaborate and expand the animal health product portfolios. Some such niche con-trolled release technology fi rms are listed in Table 1.2 .
1.6 Niche Company Considerations
Today, more than ever, the current status of the animal health industry is driving niche companies to develop innovative technologies with the goal for selling them to big pharma. However, such companies should realize that the scope for livestock animal product success is limited and that the competition is fi erce. Niche compa-nies develop technology platforms based on perceived technology needs or clinical needs. In-house expertise and/or market savvy determine which track a niche com-pany will pursue.
There is more than one way to crack an egg, and, in a competitive market, the best and most superior technology can be overlooked for one that ful fi lls the desired
Institute Technology Intellectual property
Nanomi B.V., Zutphenstraat 51, 7575 EJ Oldenzaal, The Netherlands
Microsieve™ emulsi fi cation technology is applied for the production of precisely de fi ned functional emulsions, and micro- and nanospheres with controlled release, diagnostics, molecular imaging applications. The heart of the microsieve™ technology is a silicon membrane that is fabricated by photolithographic techniques to achieve uniformity of pore size (CV ~ 5%) and shape in a highly reproducible way.
[ 24, 25 ]
Trilogic Pharma 331 Perimeter Parkway Ct, Montgomery, AL 36116
TRI-726 system consists of a combination of a triblock copolymer and a natural polysaccharide and is designed to take advantage of body temperature to undergo sol-to-gel transition. It can be a liquid (viscous or dilute), a semisolid (gel/paste), a spray, or a foam to suit the need. TRI-726 has the ability to erode over a period of several hours to several days. This feature allows for slow release of the incorporated drug over this period
[ 26 ]
Table 1.2 (continued)
111 Animal Health Markets and Opportunities: Farmed Animal Landscape
criteria. Those being: cost effectiveness, demonstrable rapid speed to market, robustness, functionality, reliability, and present a point of differentiation. The niche company should bear these criteria in mind, include them in their technology prod-uct brief, and build them into their product at every opportunity during the research phase. Big pharma will not invest their time and effort in a niche company’s tech-nology just because it is innovative and elegant as these latter features do not enhance sales in a market that is dominated by large numbers of products which promise small revenues.
In recent years, few new drug entities have appeared on the animal health market, numerous existing big blockbuster drugs have come off patent, and there are limited clinical conditions that livestock are treated for (since they are culled well before old age and its af fl ictions affect the animal). Because livestock have a market de fi ned and fl uctuating economic value, technologies must be cheap to manufacture as well as have demonstrable safety, ef fi cacy, and which can be manufactured to a high quality.
In the animal health arena, the opportunities for a niche company to sell or license a technology to big pharma are considerably smaller compared to their human coun-terparts. To be successful, niche companies need to spend time and effort identify-ing the next growth segments of the market, identifying the right product candidates to demonstrate feasibility of the technology, and set the goal of being fi rst in line to present their solution to big pharma.
A fi nal consideration is the fi nancial conditions of the deal. All the economic fac-tors discussed in this chapter mean that niche companies need to be realistic when negotiating deals with big pharma. Expectations must be in line with eventual sales revenue and related to the magnitude of risk to turn the technology into a product at the time of negotiation.
Niche companies need to be cognizant of the amount of time and fi nancial invest-ment that is required to assure their technologies are suf fi ciently along the track to attract big pharma’s interest. A great idea is not enough. Indeed, in vivo demonstra-tion of technology feasibility may also not be suf fi cient to attract attention. The right time to pitch the technology to big pharma is always dif fi cult to determine and should be made on a case-by-case basis. In general, the further along the registration path the technology is, the lower the fi nancial and success/failure risk there is, and the more likely big pharma will be interested in viewing a niche company’s offer-ings. The bottom line is that niche companies should not underestimate just how far they need to take their good idea along the track towards registration before interest by big pharma is forthcoming. This may mean larger and bigger-than-expected investments by the niche company in time, effort, and money to get the technology to that stage. However, the further along the registration track, the greater the fi nancial returns can be negotiated.
A niche company will need to use compounds in their technologies to demonstrate its potential as a delivery platform. Often, when the technology portfolio is presented to big pharma, this results in the delivery system being perceived as being for the treatment of the condition for which the drug treats. In addition, as pointed out earlier, normally a technology will need to be close to registration to attract big pharma’s
12 S. Sabnis and M.J. Rathbone
interest in it (as a marketable product) as this minimizes risk to big pharma. The end result of this need is that the technology loses its identity (as a technology platform) and big pharma cannot see beyond the offering as a product for the delivery of the particular drug that was used to demonstrate the technologies feasibility or fl exibility.
Big pharma interested in a technology offering will be willing to negotiate col-laborative development deals; licensing of the technology either for clinical condi-tions, drug types, or market regions; or outright purchase of the technology. Big pharma will be looking for some form of protection of the technology. Therefore, patenting the technology or having some in-house know-how is an important edge. Deals involving cost of manufacture and supply of pivotal batches can be negotiated, as well as upfront, milestone, and fi nal payments, with their mag-nitude dependent upon the nearness to market registration and fi nancial and suc-cess/failure risk considerations.
1.7 Future Directions and Outlook
The biopharmaceuticals area is maturing into mainstream pharmaceutical area. Most of the major animal health companies have implemented biopharma R&D programs. In fact, four of the ten largest human health drugs were monoclonal anti-bodies and together grossed over 20 billion in 2010. One animal health product has received approval for treatment of canine leukemia (containing CL/mAb 231) [ 27 ] . Many of the animal health companies have established active programs and collaborations for developing mAbs and expect to bring product offerings to market within the next few years. Application of modi fi ed release technologies for deliver-ing mAbs would be a valuable proposition because of the propensity for highly speci fi c or targeted therapy for a narrow subpopulation. However, mAbs are already being used in many of the diagnostic kits in the animal health industry and this trend is expected to grow in the next decades. In fact, Osborne [ 28 ] projects that 80% of all new pharmaceutical products by 2030 would be based on biotechnology. Although such advances may be projected based on trends, this area is still in development in the animal health arena.
Pathways for regulatory approvals need to be clearly de fi ned for new technolo-gies, whether USDA or CVM will act as the regulatory body for such products, or whether a combination of both agencies would be required for the products mar-keted in the US.
1.7.1 Potential for Niche Companies
The second major challenge for biotech products to enter animal health mainstream is the economics of developing such differentiated products for smaller, targeted subpopulation [ 29 ] . There needs to be a value added bene fi t to make the investment worthwhile. And this makes a case for small niche companies that would provide
131 Animal Health Markets and Opportunities: Farmed Animal Landscape
specialized, patent protected technologies to big pharmas as collaborations or licensing deals.
1.8 Concluding Remarks
The animal health market is complex and challenged by limited budgets assigned to conduct veterinary R&D, the cost competitive amount that can be charged for the fi nished product, and the expensive time-consuming product registration process. The last few years have seen signi fi cant consolidation within the animal health industry with acquisitions and mergers. Future growth of the livestock industry to meet human demand for food supply presents the opportunity for pharmaceutical intervention to assure high production rates through improved animal health, pro-duction, and reproduction. Over the past 50 years, existing small molecules have resulted in relatively few controlled release products appearing on the animal health market (compared to the controlled release products that service the human market). Today the biopharmaceuticals area is maturing into mainstream pharmaceutical area. Major big pharma are hesitant to conduct in-house R&D product development due to the high cost and risks associated with developing such differentiated prod-ucts for smaller, targeted markets. This offers the opportunity for small companies to develop niche products and provide such specialized, patent protected technolo-gies to big pharmas as collaborations or licensing deals.
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