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Adventures Of An Airplane Geek

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ADVENTURES OF AN AIRPLANE GEEK Dan Webb March 1, 2010
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Page 1: Adventures Of An Airplane Geek

ADVENTURES OF AN AIRPLANE GEEKDan Webb

March 1, 2010

Page 2: Adventures Of An Airplane Geek

You know you’re an airplane geek when…

…you have 236 inflight magazines in your house.

…you enjoy the feeling of jetblast. …your friends have no idea what you’re

talking about, but smile and nod anyway. …you remember specific aircraft you’ve

flown. …you research specific seats. …you want to work in an industry with

horrible financial performance.

Page 3: Adventures Of An Airplane Geek

Current Activities

Page 4: Adventures Of An Airplane Geek

Why Blog?

Create new friendships/connections Learn more about the industry Keep up to date with industry news Provide unique analysis Career practice Update your resume…daily!

Page 5: Adventures Of An Airplane Geek

Simple Beginnings

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Traffic Growth

N D J F M A M J J A S O N D J F0

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Pageviews (Past 31 Days)

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Most Popular Content

1. “The First Delta A320”2. “The First Delta A330”3. “Interviewing Southwest CEO Gary Kelly”4. “Emirates Drops the A380 to JFK”5. “Comment, And Enter to Win a Free Night at

Hilton”6. “Virgin America’s Smart E-Mail Marketing”7. “Interviewing Virgin America CEO David Cush”8. “New JetBlue Livery Coming Tomorrow?”9. “E-Miles and E-Rewards Update”10. “Air New Zealand’s New Economy SkyCouch”

Page 8: Adventures Of An Airplane Geek

If I wasn’t on Twitter…Daniel ShurzVP, Planning & StrategyRepublic Airways

Elliott PesutCampaign Management SpecialistAlaska Airlines

Marty St. GeorgeVP, MarketingJetBlue Airways

Paula BergManager, Emerging MediaSouthwest Airlines

Linda RutherfordVP, CommunicationSouthwest Airlines

Michael SwiatekPrincipalSwiatek Advisory Services

Jon OstrowerEditorFlight International

Brett SnyderEditorCranky Flier

Mary KirbyEditorFlight International

Addison SchonlandPresidentInnovation Analysis Group

Benet WilsonJournalistAviation Week

Jon NorrisVP, Cabin DesignAirbus Industrie

…I wouldn’t know any of these people!

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SOCIAL MEDIA AND THEAIRLINE INDUSTRY

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Do You Know Who This Is?

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Have You Seen This?

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You Control the Conversation

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Instant Feedback/Service

“Customers will tweet about everything…Collectively, dozens/hundreds of 140-character broadcasts from airport customers provide good insight into what is working and where there is room for improvement.”

-Troy Bell, Richmond Airport

Six minutes later…

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New Revenue Opportunities

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QUESTIONS?


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