BY AMARI , AYO, DYLAN, FATMATA AND FREYA

Milkshakes

What is our product?

Our Product is a Krushem milkshake

We chose this product because it’s a very popular drink and its also affordable, so anyone can obtain it – furthermore we chose this product as the shop that sells Krushems (KFC) is very local to the location of our shoot.

The history of Krushem

Krushem is a milkshake which is manufactured by KFC

KFC is a fried chicken fast food restaurant however they wanted to widen their product market and decided to branch off from only producing food and make milkshakes as well.

KFC released the Krushem in 2009 whish contained real food bits such as Kit Kat, Oreo and Strawberry shortcake which became available in over 2,000 outlets.

Target Audience

❧ A target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.

❧ The target audience is 11-40 years old.

❧ We have chose this age rage because even though children younger than 11 drink milkshake the advert would be inappropriate for their age so we think the age range should start from 11 years old to 40 years.

Unique Selling Point

The unique selling point is that our milkshake has a different taste because it is an American style mix between a thick slush/creamy milkshake with crunchy biscuit pieces and has seven different known flavours that are sold in a fast food restaurant (KFC) unlike any other fast food store. The seven brands are Oreo, Maltesers, Caramel and Milkyway, Strawberry Shortcake, Twix and Skittles.

Krushem’s Advertising Campaigns

https://www.youtube.com/watch?v=cerAs2vSqPc

KFC’s Krushem’s competitors

The Krushem’s main competitors are: Mars Milkshakes Galaxy Milkshakes Milky Way Milkshakes

Pitch