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ITC Limited or ITC is an Indian conglomerateheadquartered in Kolkata, West Bengal. Its diversifiedbusiness includes five segments: Fast Moving ConsumerGoods (FMCG), Hotels, Paperboards, Paper & Packagingand Agriculture Business. Sustain ITC's position as oneof India's most valuable corporations through worldclass performance, creating growing value for the Indianeconomy and the Company's stakeholders

INTRODUCTION

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Indian Tobacco Company wasincorporated on August 24, 1910 and isregistered as ITC India Ltd. It's original namewas 'Imperial Tobacco Company of IndiaLimited' which was changed to India TobaccoCompany Limited in 1970 and then to I.T.C.Limited in 1974. The Company's main product

was Cigarettes, but today it has a goodpresence in the wide range of FMCG Products,Information Technology, Safety Matches, Hotelsand more.

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It's original name is 'Imperial Tobacco

Company of India Limited' . Later it gotregistered as ITC India Ltd. and known by thisname only. However, it is unfortunatelyusually understood as Indian Tobacco

Company/Corporation. There is no companyof such name.

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ITCs FACT FILE

LOGO

TAG LINE ITC. Touching your life. Everyday .

CHAIRMAN Y. C. Deveshwar

HEADQUARTERS

Kolkata, India

WEBSITE www.itcportal.com

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ITCs FACT FILE

FOUNDED 24 August 1910

MISSION To enhance the wealth generating capability of theenterprise in a globalising environment, delivering

superior and sustainable stakeholder value.

POSITIONINGSTATEMENT

Enduring Value. For the nation. For the Shareholder.

GROSS

TURNOVER(2007-08)

Rs. 21356 Crore

PROFIT AFTERTAX (2007-08)

Rs. 3120 Crore

NUMBER OF

EMPLOYEES

25,000+

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In 2010, ITC launched its hand rolledcigar, Armenteros , in the Indian market.Armenteros cigars are available exclusivelyat tobacco selling outlets in select hotels,

fine dining restaurants and exclusiveclubs.

EXP NDING THE TOB CCOPORTFOLIO

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ITCs PROGRAMME

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FMCG BUSINESSFMCG business of the company is divided into following seven sub-segments:

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KEY BRANDS OF ITC

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This list is taken from The ITC Brands section of ITC website. A strange thing to note hereis that though cigarettes are the main moneyearner for ITC none of its cigarette brands isfeatured in this list. This is because of the latestlegal restriction that prohibits advertisement orpromotion of cigarettes in public media. In the next

section, we will take the key brands, see theintended targeting and positioning of those brandsand then find out how that has evolved into theadvertising and marketing communication.

KEY BRANDS OF ITC

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