Advertising;By Lauren Witley

Perfume Advert;

Who would the consumer be?

• Female

• Between 20 and 35 years old

• Expensive tastes

• Probably an Aspirer

What other tastes would the consumer have?

• The consumer would probably have there own, possibly expensive car.

• They would probably have an expensive taste in food.

• They’d probably buy more expensive fashion magazines such as Vogue and Elle.

• They’d probably also shop in designer brand shops.

GHD Advert;

Who would the consumer be?

• Female

• Between 14 and 40 years

• Quite Expensive tastes

• An Aspirer or possibly an Achiever.

What other tastes would the consumer have?

• The consumer would have there own car.• Would probably have a medium to expensive

taste in food products.• Could by a range of Magazines and

Newspapers, such as Elle, or gossip magazines such as heat.

• Could shop at designer shops by most likely high street shops such as Topshop and River Island.

Mercedes Advert;

Who would the consumer be?

• Male

• Between 30 to 50 years

• Expensive tastes

• An Aspirer, Achiever or Succeeder

What other tastes would the consumer have?

• The consumer would have at least one car

• Would probably have a very expensive taste in food and enjoy eating out.

• Would buy expensive newspapers such as The Times or The Guardian.

• They would shop at

expensive designer shops

or independent suit shops.

Tesco Advert;

Who would the consumer be?

• Female, although possibly male

• Between 20- 60

• Cheaper tastes as is advertising an offer

• An Carer or Succeeder

What other tastes would the consumer have?

• The consumer would either have a car, or use public transport.

• Would probably have a quite cheap or mildly expensive taste in food.

• Would buy newspapers such as The Sun or Magazines such as ‘Now’

• They would shop high street

clothing shops.