Advertising

AdvertisingAs Communication

The company, the product, the target and the wayThe advertising method

Push and pull advertisingHow our memory forms

© Fabio Arangio - Graphic designer & instructor

https://www.linkedin.com/in/fabioarangio

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What is Communication?





Here what you think it is:





The media thought which people send and receive information

exchange of information

transmitting information in any way to someone else

Point where a message is given and understood

Communication is the way in which people or companies talk

...espressing thoughts and ideas...

Communication helps us to explain our ideas

a way to share our ideas

relating ideas

Communication is a tool for understanding other people

Listening to people and answering them back

a kind of relation between people

Communication is the way people or anything else are in relation with each other

a way to know about what the others want to share and say

the way to explain people something in order to understand it better













relating ideas



















relating ideas



















relating ideas



















relating ideas











exchanging information






wordswritten or spoken

(language)visual

signs, colours etc.(language of signs, semiotics)

sensorialtouch, smell etc.






wordswritten or spoken

(language)visual

signs, colours etc.(language of signs, semiotics)

sensorialtouch, smell etc.

rational emotional





What is Advertising?





Here what you think it is:





making customers acquaintance with a certain product

a way to make something popular

advertising is a promotion of...

explaining people about the product

catching everyone attention and presenting a product

finding ways to promote something and to make it well known among people

how people or companies send their product ideas out to the public

way for communication between seller and buyer

way to share what you want to transmit

giving people ideas what the product is about

the promotion of something in a creative way

portrating ideas in a creative way

the way of brands to communicate with the buyer

commercially communicating




































commercially



























































Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take

some action upon products, ideals, or services





first you have to let the audience know that product exists

basic information

then you have to let the audience know what it exactly is and what is not

unique selling proposition

finally you have to suggest that it can be the best choice

creating the goodwill towards the products (short terms/long term)





before everything you need to know what that product is

research, inquire, understand





Who does advertising talk to?





Who is the target of advertising?





target

general (aspecific)everyone specific

classpeople who share the same economical condition

ageteenagers, young, middle age etc.

communitypeople who have a common passion or interest

geographicpeople who lives in the same areaor in the same area type

culturepeople who have the same knowledge level in a specific field or in general





How does advertising interact with its target?





How does advertising interact with the social reality?





advertising

reflects the social realitysince it has to talk to it

affects the social realitycreating trends, new habits,

suggesting a point of view etc.





advertising

evident/cleari.e. an advertising pag on a

magazine, a tv spot

subtlei.e. a product that appears during

a movie





advertising

pulldirected to the public

(i.e. a billboard)

pushdirected to a specific person who

belonged to a certain target(i.e. a flier sent to your mailbox)

direct marketing





How to advertise





listeninquire

researchunderstand

describeexplainsimplifymagnify

get information

provide information





How does a memory form in our mind?





How do we remember something we’ve seen?





memory

short termsomething we experience,we evaluate and eventually

discard from our mind

long termsomething we hold in our mind

repetition familiarity

advertising works when it succeeds in sticking a product sign or image into the collection of the reader’s memories as an icon (mind images) that can be recalled





Date post:	07-Aug-2015
Category:	Marketing
Upload:	fabio-arangio
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