Date post: | 13-Apr-2017 |
Category: |
Business |
Upload: | michael-larson |
View: | 51 times |
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About Company
Founded in 2014, Eric Chase and his wife Jane invested in Rainier Growlers, an establishment that has 40 taps available to pour some of the finest craft beer in the area. They recently have taken over ownership and are now focused on creating a fun and enjoyable atmosphere for their guests with profits coming second.
Papa John’s Box Topper- Located near coupons- Lacks style
Stickers- Given out in store- Lack of information
Additions- Updated design, colorized social
media icons, new picture- Congruent with branding
Coupon- Ad has coupon for 10% off- Metric for tracking effectiveness
New Papa John’s Box Topper
Additions- Address and Phone number- Portrait and landscape options- Congruent with branding
Coupon- Sticker back has coupon for 10% off- Metric for tracking effectiveness
New Sticker
Benefits- Uniforms- Additional Sales- Customers become walking billboards
Back of Shirt- Can have slogan, funny image,
mission statement, phone number etc.
T-Shirts
Podcast Ad
Length
- 20-30 Second Podcast Ad
Channels
- Grit City Podcast- Emerald Media
Communications- KPLU
(Script given to podcast host, doesn’t have to be followed verbatim, let the host inject personalities into the plug.)
(As the host, talk briefly about how you are in the
mood for a great tasting beer, and are tired of crappy
domestics, then lead into how you will go to Rainier
Growlers tonight”)
“Rainier Growlers on Meridian in Puyallup
has over 40 beers on tap with some of the
best selection in Washington. With prices so
low it makes you feel like happy hour every
hour. You can feel free to bring your own
board or card games to play with friends,
or borrow theirs. They want you to come
and hang out for a while. So head over to
Rainier Growlers and grab a beer, or
forty!”
4 New Ads & IMCWith the 4 newly developed ads, Rainier Growlers now has an integrated marketing communication strategy