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www.nct.org.uk www.nctmatters.org.uk Advertising opportunities 2018
www.nct.org.ukwww.nctmatters.org.uk
Advertising opportunities 2018
Introducing NCTNCT is the UK’s largest parenting charity. For more than 60 years, we have been operating at both local and national levels to support parents, giving them accurate, impartial information about pregnancy, childbirth and early parenthood.
With more than 82,000 members, NCT is the trusted voice for parents in the UK, and we campaign on the issues that are important to our members. We connect parents with each other in local communities, and run ante-natal and parenting classes throughout the UK.
l 82,000+ members (52,000 households)l 150,000 pregnant/new mums through our Nearly New Sales eventsl 10,000+ volunteersl 305+ branches nationwide l 400,000 non-members per month engaging with nct.org.uk l 1,500,000 page impressions per month on nct.org.uk
We reach more than two million new and expectant parents through all our media channels and physical networks
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Our media channelsWe are proud to publish a range of information for new parents, in a variety of formats – in print and online – including: l NCT Matters magazine website – nctmatters.org.ukleMatters eNewsletterl www.nct.org.uk websitelSampling and leafleting at NCT Nearly New Sales
NCT Matters magazine nctmatters.org.uk Our official pregnancy, birth and parenting online magazine. NCT Matters is a fully mobile optimised digital content hub exclusively for our 82,000 NCT members. They are highly engaged with NCT and its content.
Vital statistics: l 92% ABC1 demographic
(62% AB)l Age 22-45l 90% new parentsl 10% pregnantl 98% are married/co-habitingl 47% have an income of
£40,000-£80,000 per annuml 24% have an income over
£80,000 per annum
NCT Matters is well-written, with clear and thoughtful editorial, providing members with updated information and support throughout pregnancy and parenthood. The magazine acts as a link to NCT, while providing advertisers the chance to promote their products in a highly trusted and effective environment.
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Readers of NCT Matters magazine are 78% more likely to buy a product advertised within it compared to other publications
NCT Matters is read by predominantly AB, professional, well-educated, highly influential and informed parents
Members view NCT as the second-most reliable source of advice and support on pregnancy and childbirth after their GP and midwife
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eMatters This targeted member-only eNewsletter is sent to more than 52,000 registered email addresses every month to supplement NCT Matters.
Vital statistics: l 52,000 mailing listl Monthlyl Media-savvy NCT members who have opted in to receive it lTargeted advertising to a key responsive audience
www.nct.org.ukThis is our public website with a mixture of members and non-members engaged with NCT. Our website provides a wealth of free, accessible and accurate information to parents, NCT members, health professionals and NCT branches, with sections geared specifically to visitors’ specific stages of pregnancy and parenthood, enabling you to target advertising effectively.
Vital statistics: l 1,500,000 pageviews per monthl3x above the industry average click through ratel482,190 users per month
Operating System Used:1. iOS 50.68%2. Android 22.25%3. Windows 18.88%4. Macintosh 4.78%
Main section page impression per month: Pregnancy 140,016Birth 190,873Parenting 241,976Branches 339,334
Aug 23 - Sept 22, 2016
Benefits of advertising with usNCT offers a unique and unrivalled opportunity to advertise your products and services to a large, yet highly targeted audience, which is actively engaged and seeking to make relevant purchases.
Our research has shown that a parent’s decision to adopt a particular brand is often made as a result of an association with a respected source. And our members tell us that they view the NCT as their second most reliable source of advice and support on pregnancy and childbirth, after their GP and midwife.
Our advertising packages enable you to reach the audience on multiple occasions, through multiple media, including: magazines; eNewsletters; website; inserts; and product samples.
92% of NCT members say a relationship with NCT makes them more likely to purchase a product
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Advertiser testimonial
“The innovative and creative business
solutions that we have developed together have been continually beneficial to the development of the Persil Non Bio and Comfort Pure mother and baby programme. The NCT have worked collaboratively with us to help strengthen our brands reputation, giving us the opportunity to engage with our consumers within the local community. We are thrilled with the success of our on-going relationship with the NCT.”Unilever say of their relationship with NCT
NCT membership is experiencing year-on-year growth in excess of 5%, with a constantly replenishing audience of new parents
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Advertising rates
NCT Matters magazine - nctmatters.org.ukDisplay RatesMPU £650 pcmUpper Leaderboard £675 pcmMid/Lower Leaderboard £500 pcmAdvertorial Article £2,500Classified Standard 12 month Listing £1,400Premium 12 month Listing £1,800Featured Listing £2,100
Jobs 1 month listing £400
eMatters newsletter (every month)Advert type Size (depth x width px) RatesSquare 250 x 300 £395Vertical banner 500 x 300 £450Banner 1 85 x 620 £425Banner 2 140 x 620 £475Banner 3 250 x 600 £500Vertical banner 2 750 x 300 £500
Website advertising (nct.org.uk)Advert type Size RateMPU 300 x250 Campaigns are on an impression
basis and start at £600 pcm.
Nearly New Sales - Sampling & Leaflets Sampling at the Nearly New Sales, where we have a footfall of 50,000 attendees per quarter for pregnant and new mums. These take place at over 300 locations across the UK, and each attendee receives a Gift Bag that you can include your sample in, and/or an A5 leaflet. The events take place all year round.
Nearly New Sales 50,000 samples + A5 leaflet £6,000
(min. order 20,000 samples)
Up to 50,000 A5 leaflets £2,000
All rates exclude VAT at the current rate and are eligible for agency commission of 10% to recognised agencies.
To discuss advertising opportunities, please contact usCPL, 1 Cambridge Technopark, Newmarket Road, Cambridge, CB5 8PBUK Michael Niskin advertising manager T: 01223 378 045E: [email protected]
Online production specifications
NCT Matters - nctmatters.org.ukMPU banner 300 x 250pxLeaderboard 728 x 90pxClassified 80 words, title, logo, contact detailsAdvertorial article Title, sub-heading, 700-1000 words,
wide format jpeg, any other images eNewsletterImage depth/density: 75 dpiFile format: Jpeg (Gif format and background transparencies not
accepted)File weight: 50kb maximum
All image files should be saved at 300 dpi
NCT.org.uk Website Dimensions: 300 x 250pxFile format: Gif, Png or Jpeg format onlyFile weight: 50kb maximum
File format and weight as above
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To discuss advertising opportunities, please contact usCPL, 1 Cambridge Technopark, Newmarket Road, Cambridge, CB5 8PBUK Michael Niskin advertising manager T: 01223 378 045E: [email protected]
Advert space300 x 250
