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• Review campaign budgets • Review top performing keywords • Check average positions & CPCs • Take a few minutes to learn • Keyword match type cleanup • Expand targeted keywords & refine campaigns • Research negative keywords & review funnels • Reporting on your tests • Ad copy testing • Ad extension analysis & optimization • Review bid strategy & adjustments • Reporting & analysis • Conversion analysis • Impression share analysis • Conduct competitive analysis with auction insights • Deduplicate keywords • Review mobile tactics • Understand search funnels & MCFs • Landing page optimization • Quality score analysis www.lunametrics.com/AWcal (412) 381-5500 AdWords Management Tasks Quarterly Monthly Daily Bi-Weekly Weekly • Review campaign budgets • Review top performing keywords • Check average positions & CPCs • Take a few minutes to learn • Keyword match type cleanup • Expand targeted keywords & refine campaigns • Research negative keywords & review funnels • Reporting on your tests • Ad copy testing • Ad extension analysis & optimization • Review bid strategy & adjustments • Reporting & analysis • Conversion analysis • Impression share analysis • Conduct competitive analysis with auction insights • Deduplicate keywords AdWords Management Tasks Monthly Daily Bi-Weekly Weekly • Review campaign budgets • Review top performing keywords • Check average positions & CPCs • Take a few minutes to learn • Keyword match type cleanup • Expand targeted keywords & refine campaigns • Research negative keywords & review funnels • Reporting on your tests • Ad copy testing • Ad extension analysis & optimization • Review bid strategy & adjustments • Reporting & analysis • Conversion analysis • Impression share analysis • Conduct competitive analysis with auction insights • Deduplicate keywords AdWords Management Tasks Monthly Daily Bi-Weekly Weekly • Review campaign budgets • Review top performing keywords • Check average positions & CPCs • Take a few minutes to learn • Keyword match type cleanup • Expand targeted keywords & refine campaigns • Research negative keywords & review funnels • Reporting on your tests • Ad copy testing • Ad extension analysis & optimization • Review bid strategy & adjustments • Reporting & analysis • Conversion analysis • Impression share analysis • Conduct competitive analysis with auction insights • Deduplicate keywords AdWords Management Tasks Monthly Daily Bi-Weekly Weekly • Review mobile tactics • Understand search funnels & MCFs • Landing page optimization • Quality score analysis www.lunametrics.com/AWcal (412) 381-5500 Quarterly • Review mobile tactics • Understand search funnels & MCFs • Landing page optimization • Quality score analysis www.lunametrics.com/AWcal (412) 381-5500 Quarterly • Review mobile tactics • Understand search funnels & MCFs • Landing page optimization • Quality score analysis www.lunametrics.com/AWcal (412) 381-5500 Quarterly
