GOOGLE ADWORDS

WHY & HOW THESE CAMPAIGNS HELP

UNITARIAN UNIVERSALISM & OUR CONGREGATIONS

[In] common between the Internet folks and the UUs… UUism is full of hope, and the fact that the Web happens is an example of a dream coming true and an encouragement to all who hope. – Tim Berners Lee, founder of the World Wide Web (www.w3.org)

Example of UU church web stats Keywords

Google Trends on “unitarian”

Google is by far #1

Google Insights – all in area

Google Insights - Religion & Spirituality

Example of Search on “church”

Example of Network Ad

Campaigns in Order by Best Performing

Our Current Campaigns are:• GBLT/Gay Friendly• Church/Spirituality• Memorials/Grief• Religious Education• Interfaith• Atheist/Agnostic/Humanist• Environment• Aging/Mortality• Mobile (iPhones, Androids)

GLBT Ads

GLBT Ad Landing Page

Church/Spirituality(2 best performing; there are 2 others running)

Church/Spirituality Landing Page(home page)

Memorials/Grief Ads

Memorials/Grief Landing Page

Religious Education Ads

Religious Education Landing Page

Interfaith Ads

Interfaith Landing Page

Atheist/Agnostic/Humanist Ads

Atheist/Humanist Landing Page

Environment Ads

Environmental Landing Page

Aging/Mortality Ads

Aging/Mortality Landing Page

Results for All Time(Feb 1, 2010 - Mar 18, 2011 )

Google Adwords Providing searchers with possibilities

they may never have heard of.. Providing Unitarian Universalism with more visibility.

Questions & ideas welcome.