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Google AdWords

Date post: 14-Apr-2017
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Get More Customers using Google AdWords
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Get More Customers using Google AdWords

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Richard NoromorManaging DirectorGoogle AdWords Certified

Google Analytics Certified

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What is AdWords?

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What is AdWords? Search

Natural Results

Users Search

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What is AdWords? Display

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3 Rs of AdWords

ReachRelevancyROI

Reach82% Search Market Share

Reach: Targeting the right audience

Google SearchGoogle PropertiesGoogle Search & Display Partners

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Relevancy: the key to success

Add stats about youtube10

Quality Score: create sustainability

Strong Quality Score can mean:Increased Ad RankReduced Actual Click Costs

Add stats about youtube11

Return on Investment: the pay-per-click model

The AdWords program supports advertisers of all sized budgets

You will identify the most effective and most affordable keywords

Ads dont need to be shown all the time to still be effective

You can regularly receive a report showing how your money was spentPhp 5 CPC 100 clicksPhp 5k Initial investment in AdWords10% conversion rate = 10 salesAverage sale = Php 1,000Php 5k investment Php 10K in sales Reinvest profits, increase budget

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Monitor: AdWords & Analytics

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AdWords: Case Study

Customers are looking for you? Can you be found?Whats the best 15 minutes youve spent on your business? Could this be it?Do you believe less is more?123

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Thank YouUnit 3D 3rd Floor, JEV Bldg.,Mc Arthur Hway, Balibago, Angeles City, Philippines 2009www.emergelocal.com

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