Affiliate Summit East 2010

Affiliate Freakanomics

Oliver RoupCEO, VigLink

Metrics Every Webmaster (Should) Know

•Pageviews•Uniques

•Outclicks

Every time a click leaves your site, value is being created(But how much?)

#1: Think in surface areaIt’s not $ / pv. It’s $ / pixel^2 / pv

How much is the content worth?

What should it be worth?

But how?

Content monetization is a practice

Like SEO

Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.

Focus Matters

Trust Matters

Measure, measure, measure

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Oliver RoupCEO, VigLink

oroup@viglink.com+1 (415) 287-9942

Poll: Q&A for Affiliate Freakonomics: Marke...