Date post: | 01-Sep-2014 |
Category: |
Business |
Upload: | philip-taylor |
View: | 462 times |
Download: | 1 times |
Affiliate Marketing:Maximizing opportunity by really
understanding how it works
3 Key People
1. Affiliate/Publisher (aka You)2. Merchant/Retailer/Advertiser3. Program Manager/Affiliate Manager
3 Key Terms
1. Affiliate Network– Commission Junction– LinkShare– Google Affiliate Network– Share A Sale– Card Synergy
2. Affiliate Program3. Tracking Cookie
Tracking cookies are the primary way affiliates receive credit for sales they refer to a
merchant.
Top 10 Cookie Stuffers
1. ShopAtHome.com2. We-care.com3. Socialingot.com4. Free-Causes.com5. Interesting.cc
6. Cltrda.com7. DropInSavings.com8. RebateGiant.com9. DeedorGreed.com10.ExtraBux.com
Where to turn?
• Online– ABestWeb.com– Forum.AffiliateSummit.com
• In Real Life– Affiliate Summit– Affiliate network’s events (CJU, Linkshare
Symposium, Google Affiliate Network Client Summit, Share A Sale Think Tank)
What You Might Ask For
• Better terms– Commission– Cookie duration– Occurrence rate
• Custom creatives• Co-branded landing pages• Vanity coupon codes• What else?
Tools to Make Linking Life Easier
• Deep links– Linkshare bookmarklet (in the Bento box)– Share A Sale License Plate links– Google Build Your Own– CJ Redirects
• Pop Shops• VigLink or SkimLinks• Eclipse Link Cloaker or Pretty Link
Questions?