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All for Less (New & Existing) 2011 Promotion 2011 Process and Ordering Job Aid Effective Date: 1/17/2011 – 4/30/2011 Essential Information Offer Summary: The All for Less Package for New and Existing Customers combines 1) Local, 2) Long Distance and 3) Broadband or Mobility at a discounted package rate. Customers can choose one of three packages: Basic starting at $70 ($75 SE), Standard starting at $85 and Premium starting at $110. Additional upgrade services are available: Mobility, TS360, Backup and Go, Shared Web Hosting, U-verse TV, Direct TV and additional lines. Objectives: Offer customers an All for Less package at a discounted rate rather than standalone products at rack rates. Customer Target: New and Existing RLBM and NBM Small and Medium business customers are eligible. (For Save and Winback: Use All for Less packages for Save and Winback customers.) SBSC should refer Save and Winback customers to Save/Winback teams. To qualify, Customers must purchase 1) Local, 2) Long Distance and 3) Broadband or Mobility At a minimum, the Broadband or Mobility must be a NEW subscription. If the customer already has Broadband, they can purchase NEW Wireless to qualify. Customers can also purchase both, NEW Broadband and NEW Mobility to qualify. Local, LD and Broadband components require a restart of term, if already existing. Local: Business Local Calling Option B in the Basic package; Business Local Calling Option A in the Standard and Premium Packages (13 states) o In SW, CBSII can be substituted as the local package for Existing DSL customers. BLC with Existing DSL will be available Feb 1 st in Southwest region. CBS II is on sales hold as of 2/1/11 for all customers. © 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement
Transcript
Page 1: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

Effective Date:

1/17/2011 – 4/30/2011Essential Information

Offer Summary: The All for Less Package for New and Existing Customers combines 1) Local, 2) Long Distance and 3) Broadband or Mobility at a discounted package rate. Customers can choose one of three packages: Basic starting at $70 ($75 SE), Standard starting at $85 and Premium starting at $110. Additional upgrade services are available: Mobility, TS360, Backup and Go, Shared Web Hosting, U-verse TV, Direct TV and additional lines. Objectives:

Offer customers an All for Less package at a discounted rate rather than standalone products at rack rates. Customer Target: New and Existing RLBM and NBM Small and Medium business customers are eligible.

(For Save and Winback: Use All for Less packages for Save and Winback customers.) SBSC should refer Save and Winback customers to Save/Winback teams.

To qualify, Customers must purchase 1) Local, 2) Long Distance and 3) Broadband or Mobility At a minimum, the Broadband or Mobility must be a NEW subscription. If the customer already has Broadband, they can purchase NEW Wireless to qualify.Customers can also purchase both, NEW Broadband and NEW Mobility to qualify. Local, LD and Broadband components require a restart of term, if already existing. Local:

Business Local Calling Option B in the Basic package; Business Local Calling Option A in the Standard and Premium Packages (13 states)o In SW, CBSII can be substituted as the local package for Existing DSL customers. BLC with Existing DSL will be available Feb 1st in

Southwest region. CBS II is on sales hold as of 2/1/11 for all customers. Complete Choice for Business (9 states)

Long Distance: Business Unlimited Flex (SE) (Eff. 3/1/11, plan name is changing to AT&T Business Unlimited CallingSM) AT&T Business Unlimited Calling (13 states) AT&T Business Block of Time II (BOTs) (13 states) (Except BOT II 200)

High Speed Internet: H.S.I. /DSL; ADSL2+ (IPDSLAM); and U-verse (where available)

Wireless: Wireless service (Voice Plan/Data Plan/Basic, Quick Messaging (QMD), or Smartphone/LapTopConnect Devices) under a 2 year term

commitment qualify. MIDWEST, SOUTHWEST, WEST & EAST:

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 2: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

BASIC STANDARD PREMIUM

REQUIRED Compensation USOC

KCTAD KCTAE KCTAF

Local Voice BLC B $30 BLC A $35 BLC A $35 UM $10

Long Distance Unlimited $10BOTs also available at current rates(excluding BOT 200)

Unlimited $10BOTs also available at current rates (excluding BOT 200)

Unlimited $10BOTs also available at current rates (excluding BOT 200)

NEW BroadbandDSL/ADSL2+(IPDSLAM) or

UverseAND/OR

NEW Mobility

1.5-6M $30768K available at $30

*Mobility at current rates

1.5-6M $30768K available at $30

*Mobility at current rates

1.5-6M $30768K available at $30

*Mobility at current rates

Tech Support 360 & Tech Support 360 Backup &

Go

NA BU&GO $10 TS360 & BU&Go $25

Total Bundle Pricewithout Mobility

$70 $85 $110

+++ OPTIONAL SERVICES +++

Additional Services AT&T U-verse TV Basic (20+ channels) - $20 AT&T U-verse TV Standard (100 channels) - $65 AT&T U-verse TV Deluxe (200 channels) - $80 Additional AT&T U-verse TV offers available: U-verse Super Promotion      

DIRECTV – starting at: $34.99 SWH starting at: $10.12

*Mobility Voice Plans; Data Plans; Devices: Basic, Quick Messaging (QMD), Smartphones & LapTopConnect Devices. Pricing option will vary per the customer’s needs-Voice Plans- Nation 450 Plan MRC $39.99, AMB 6% discount $37.59, AMB 10% discount $35.99. Nation 900 Plan MRC $59.99, AMB 6% discount $56.39, AMB 10% discount $53.99. Nation Unl MRC $69.99. (AMB Service discounting does not apply) Nation FamilyTalk 550 Plan MRC$59.99, AMB 6% discount $56.39; $9.99 secondary

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 3: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

lines (AMB service discount applies to primary line only)SmartPhone Data plans- DataPlus Personal MRC $15 (Not available for CRUs under an AMB Agreement) DataPro Personal MRC $25 (AMB Service discount does not apply)LapTopConnect plans- DataConnect MRC $35 (AMB Service discount does not apply) DataConnect MRC $60, AMB 6% discount $56.40, AMB 10% discount $54.00

Additional Lines Local & ULD: $40/line Broadband: $30/line

Local & ULD: $45/line Broadband: $30/line

Local & ULD: $45/line Broadband: $30/line

Upgrades Unified Messaging= $10Broadband: $70 – 12M$85 – 18M$95 – 24M

Unified Messaging = $10Broadband: $70 – 12M$85 – 18M$95 – 24M

Unified Messaging = $10Broadband: $70 – 12M$85 – 18M$95 – 24M

SOUTHEAST:

BASIC STANDARD PREMIUM

REQUIRED Compensation KCTAD KCTAE KCTAF

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 4: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

USOCLocal Voice CCB $35 CCB $35 CCB $35

VM $10Long Distance Unlimited

Flex* $10Unlimited Flex* $10

Unlimited Flex* $10

NEW BroadbandDSL/ADSL2+ or U-verse

AND/OR NEW Mobility

1.5-6M $30768K available at standard rates

*Mobility at current rates

1.5-6M $30768K available at standard rates

*Mobility at current rates

1.5-6M $30768K available at standard rates

*Mobility at current ratesTech Support 360 &

Tech Support 360 Backup & Go

NA BU&GO $10 TS360 &BU&GO $25

Total Bundle Pricewithout Mobility

$75 $85 $110

* Effective 3/1/11, plan name is changing to: AT&T Business Unlimited CallingSM

+++ OPTIONAL SERVICES +++Additional Services AT&T U-verse TV Basic (20+ channels) - $20

AT&T U-verse TV Standard (100 channels) - $65 AT&T U-verse TV Deluxe (200 channels) - $80 Additional AT&T U-verse TV offers available: U-verse Super Promotion   

DIRECTV – starting at: $34.99 SWH starting at: $10.12

*Mobility Voice Plans; Data Plans; Devices: Basic, Quick Messaging (QMD), Smartphones & LapTopConnect Devices.Pricing option will vary per the customer’s needs- Voice Plans- Nation 450 Plan MRC $39.99, AMB 6% discount $37.59, AMB 10% discount $35.99. Nation 900 Plan MRC $59.99, AMB 6% discount $56.39, AMB 10% discount $53.99. Nation Unl MRC $69.99. (AMB Service discounting does not apply) Nation FamilyTalk 550 Plan MRC$59.99, AMB 6% discount $56.39; $9.99 secondary

lines (AMB service discount applies to primary line only)SmartPhone Data plans- DataPlus Personal MRC $15 (Not available for CRUs under an AMB Agreement)

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 5: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

DataPro Personal MRC $25 (AMB Service discount does not apply)LapTopConnect plans- DataConnect MRC $35 (AMB Service discount does not apply)DataConnect MRC $60, AMB 6% discount $56.40, AMB 10% discount $54.00

Additional Lines Local & ULD: $45/line Broadband: $30/line

Local & ULD: $45/line Broadband: $30/line

Local & ULD: $45/line Broadband: $30/line

Upgrades Voicemail = $10Broadband: $70 – 12M$85 – 18M$95 – 24M

Voicemail = $10Broadband: $70 – 12M$85 – 18M$95 – 24M

Voicemail = $10Broadband: $70 – 12M$85 – 18M$95 – 24M

Channels Impacted

RLBM Inbound Call Centers AMC Account Management CenterValued Client Telemarketing Group (VCTG) Business Integrated SolutionsNational Business Markets (NBM) Solution ProvidersStackability:

NOT stackable with: AT&T Broadband on the Go H S I Upgrade offer H S I Direct Wireless (Cord Cutter) UM One Mo Free $14 per mo after UM Promo Rate Renewals Rates $8 / $10 / $12 UM SAVE $7 offer UM Winback $5 offer

Can be stacked: Tech 360 – 75% off can be stacked with incremental units of TS360 1st month subscriptions with Broadband purchase 12 states AT&T Business International Calling 1 Year Reduced MRC Promotion AT&T U-verse 2 year Super Promotion Web Advantage

Save/Winback:

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 6: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

This is not a Save offer, customers threatening to leave AT&T should be transferred to the Save Desk.For Save and Winback: Use All for Less packages for Save and Winback customers.

Line Size Limits

Line Size LimitsMidwest, Southwest, West,

East: 1-10 lines if sold with Bus. Unlimited

No line limit if sold with a BOT

Southeast: 1-15 lines (Business Unlimited Flex)

Bundle Details, Pricing and Ordering Codes

Place the appropriate All for Less – New/Existing USOC on the wireline service order from the tables below.

BASIC STANDARD PREMIUM

REQUIRED AFL Package USOC*

KCTAD KCTAE KCTAF

*IMPORTANT: These required USOCs will be used for Compensation, Customer Confirmations Letters and Package Sales Tracking. Use appropriately.The MW Tracking USOCs are ordered via ASON Proper. (You will need to issue your order for Local and LD service in ESON, and add the tracking USOCs in ASON Proper.)

Place orders for individual products and services using the ordering codes below: Local

Midwest, Southwest, West Business Local Calling (12 month or 24 month term)

LineSize

LineOption

USOC 1 Year 2 Year

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 7: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

1-19 Unlimited A PGO9J $35.00 $34.001-19 Unlimited B PGO9K $30.00 $29.00

Notes:- Include appropriate BLC Optional Calling Plan USOCs and TAC FID. See Business Local Calling M&P for details.- Can NOT use Business Local Calling Option C or D. - In SW, CBSII can be substituted as the local package for Existing Broadband customers.

East Business Local Calling Option A/B (12 month or 24 month term)

Category BOPS Code Term USOC - Package MRC

1-19 lines P1201 12 month PGORD – Unlimited A $35PGOTG – Unlimited B $30

1-19 lines P2401 24 month PGORE – Unlimited A $34PGOTH – Unlimited B $29

Notes:- Include appropriate BLC Optional Calling Plan USOCs and TAC FID. See Business Local Calling M&P for details.

Features: BLC Unlimited A includes: Caller ID, Caller ID with Name, Three-Way Calling and Call forwarding. BCL Unlimited B includes: Caller ID, Caller ID with Name.

SoutheastComplete Choice for Business (12 month or 24 month term)

 eCBR TAC FID 12 month term

eCBR TAC FID 24 month term

Discounted to Net (MRC)

Alabama $35 per lineCCB - Flat Rate Option 1ALZ 2ALZ FloridaCCB - Flat Rate Option 1FLZ 2FLZ

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 8: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

Georgia*CCB - Flat Rate Option RG2 1GA2 2GA2 CCB - Flat Rate Option RG5 1GA5 2GA5 CCB - Flat Rate Option RG7 1GA7 2GA7 CCB - Flat Rate Option RG12 1GA1 2GA1 Kentucky 1KYZ 2KYZ CCB - Flat Rate Option 1KYZ 2KYZ LouisianaCCB - Flat Rate Option 1LAZ 2LAZ MississippiCCB - Flat Rate Option 1MSZ 2MSZ North CarolinaCCB - Flat Rate Option 3 1NCZ 2NCZ South CarolinaCCB - Flat Rate Option 1SCZ 2SCZ Tennessee*CCB - Flat Rate Option RG1-4 1TN1 2TN1 CCB - Flat Rate Option RG 5 1TN5 2TN5

Include appropriate Complete Choice for Business USOCs and TAC FID. See Complete Choice for Business M&P for details. * To determine rate group, refer to: http://orbit.bst.bls.com/usocrates/bookr_usocrates.html

Long Distance

Midwest, Southwest and West:AT&T Business Unlimited CallingSM – 1 Yr term (1 to 10 lines)LineSize

Business Unlimited

Calling USOC

MWPromo USOC &Trailing FID Data

SWPromo USOC & Trailing FID Data

West Promo USOC & Trailing FID Data

PromoMRC

TariffMRC

TELEGENCEPLANCODE

TELEGENCE PROMOCODE

1 LH19A PMRTK/ 01883 PMRTK/ 98503 LDPAU/ 99983 $10 $20 UNL1Y1LN WB$10BU1 2 LH19B PMRTK/ 01884 PMRTK/ 98504 LDPAU/ 99984 $20 $40 UNL1Y2LN WB$10BU2

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 9: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

3 LH19C PMRTK/ 01885 PMRTK/ 98505 LDPAU/ 99985 $30 $60 UNL1Y3LN WB$10BU3 4 LH19D PMRTK/ 01886 PMRTK/ 98506 LDPAU/ 99986 $40 $80 UNL1Y4LN WB$10BU4 5 LH19E PMRTK/ 01887 PMRTK/ 98507 LDPAU/ 99987 $50 $100 UNL1Y5LN WB$10BU5 6 LH19F PMRTK/ 01888 PMRTK/ 98508 LDPAU/ 99988 $60 $120 UNL1Y6LN WB$10BU6 7 LH19G PMRTK/ 01889 PMRTK/ 98509 LDPAU/ 99989 $70 $140 UNL1Y7LN WB$10BU7 8 LH19H PMRTK/ 01890 PMRTK/ 98510 LDPAU/ 99990 $80 $160 UNL1Y8LN WB$10BU8 9 LH19J PMRTK/ 01891 PMRTK/ 98511 LDPAU/ 99991 $90 $180 UNL1Y9LN WB$10BU910 LH19K PMRTK/ 01892 PMRTK/ 98512 LDPAU/ 99992 $100 $200 UNL1Y10LN WB$10BU10

AT&T Business Unlimited CallingSM – 2 Yr term (1 to 10 lines)

LineSize

Business Unlimited

Calling USOC

MWPromo USOC &

Trailing FID Data

SWPromo USOC &

Trailing FID Data

WestPromo USOC &

Trailing FID Data

PromoMRC

TariffMRC

TELEGENCEPLANCODE

TELEGENCE PROMOCODE

1 LK15A PMRTK/ 01975 PMRTK/ 98595 LDPAU/ 99782 $10 $20 UNL2Y1LN $10BU2Y1L2 LK15B PMRTK/ 01976 PMRTK/ 98596 LDPAU/ 99783 $20 $40 UNL2Y2LN $10BU2Y2L3 LK15C PMRTK/ 01977 PMRTK/ 98597 LDPAU/ 99784 $30 $60 UNL2Y3LN $10BU2Y3L4 LK15D PMRTK/ 01978 PMRTK/ 98598 LDPAU/ 99785 $40 $80 UNL2Y4LN $10BU2Y4L5 LK15E PMRTK/ 01979 PMRTK/ 98599 LDPAU/ 99786 $50 $100 UNL2Y5LN $10BU2Y5L6 LK15F PMRTK/ 01980 PMRTK/ 98600 LDPAU/ 99787 $60 $120 UNL2Y6LN $10BU2Y6L7 LK15G PMRTK/ 01981 PMRTK/ 98601 LDPAU/ 99788 $70 $140 UNL2Y7LN $10BU2Y7L8 LK15H PMRTK/ 01982 PMRTK/ 98602 LDPAU/ 99789 $80 $160 UNL2Y8LN $10BU2Y8L9 LK15J PMRTK/ 01983 PMRTK/ 98603 LDPAU/ 99790 $90 $180 UNL2Y9LN $10BU2Y9L

10 LK15K PMRTK/ 01984 PMRTK/ 98604 LDPAU/ 99791 $100 $200 UNL2Y10LN $10BU2Y10 Plan and Promo USOCs and Trailing FID data must both be on the order to receive promotional rateOrder Example- (1 line):I1 LH19A (Business Unlimited Calling 1 Line USOC)I1 PMRTK/PB 01883 (MW Promo USOC and Trailing FID data)I1 PMRTK/PB 98503 (SW Promo USOC and Trailing FID data)I1 LDPAU/PB 99983 (W Promo USOC and Trailing FID data)

OR, Choose a Block of Time II:

Plan Name Term USOC MRCOver Block

Rate

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 10: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

Block of Time 700 II 1 Year LK1L1 $31 $0.045 Block of Time 700 II 2 Year LK1L2 $30 $0.043

Block of Time 1200 II 1 Year LK1L3 $50 $0.042 Block of Time 1200 II 2 Year LK1L4 $48 $0.041 Block of Time 2500 II 1 Year LK1L5 $100 $0.041 Block of Time 2500 II 2 Year LK1L6 $97 $0.039 Block of Time 5000 II 1 Year LK1L8 $190 $0.039 Block of Time 5000 II 2 Year LK1L9 $186 $0.038 Block of Time 7500 II 1 Year LK1LB $273 $0.037 Block of Time 7500 II 2 Year LK1LC $268 $0.036

Block of Time 10000 II 1 Year LK1LE $350 $0.036 Block of Time 10000 II 2 Year LK1LF $342 $0.035

EAST:AT&T Business Unlimited CallingSM (1 to 10 lines)

Plan NameTerm

Line Size Call Plan CodePromo BOPs Code

Promo MRC

Tariff MRC

AT&T Business Unlimited Calling 1 Yr 1 thru 10 UNRL1 BUCLK $10/LN $20/LNAT&T Business Unlimited Calling 2 Yr 1 thru 10 UNRL2 B2Y10 $10/LN $20/LN

OR, Choose a Block of Time II:

Price Plan TermBOPS Plan

Code MRC Over Block RateBlock of Time 700 II 1 Year UNBS1 $31 0.045

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 11: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

Block of Time 700 II 2 Year UNBS2 $30 0.043Block of Time 1200 II 1 Year UNBC1 $50 0.042Block of Time 1200 II 2 Year UNBC2 $48 0.041Block of Time 2500 II 1 Year UNBG1 $100 0.041Block of Time 2500 II 2 Year UNBG2 $97 0.039Block of Time 5000 II 1 Year UNBF1 $190 0.039Block of Time 5000 II 2 Year UNBF2 $186 0.038Block of Time 7500 II 1 Year UNBL1 $273 0.037Block of Time 7500 II 2 Year UNBL2 $268 0.036Block of Time 10000 II 1 Year UNBM1 $350 0.036Block of Time 10000 II 2 Year UNBM2 $342 0.035

SOUTHEAST:Effective 1/17/11 through 2/28/11:

Plan Name Term Line Size

Business Unlimited

Flex USOC

eCBR TAC FID

Promo MRC Tariff MRC

Business Unlimited Flex*12

months1 thru 15 BSLDX FX12

$24 - $14 = $10 1st LN$17 - $7 = $10/Subsequent LN

$24/$17

Business Unlimited Flex*24

months1 thru 15 BSLDX FX24

$24 - $14 = $10 1st LN$17 - $7 = $10/Subsequent LN

$24/$17

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 12: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

Effective 3/1/11:

Plan Name Term Line Size

Business Unlimited

Flex USOC

eCBR TAC FID

Promo MRC Tariff MRC

AT&T Business Unlimited Calling SM

12 months 1 thru 15 BSLDX FX12 $20 - $10 = $10/LN $20/LN

AT&T Business Unlimited Calling SM

24 months 1 thru 15 BSLDX FX24 $20 - $10 = $10/LN $20/LN

* Effective 3/1/11, plan name is changing to: AT&T Business Unlimited Calling SM Order Example ---BILL ITAC XXXX ---S&E I1 BSLDX/TN xxx-xxx1 I1 BSLDX/TN xxx-xxx2

Broadband

Midwest, Southwest, West, East:Product Speed Rate per

monthOrdering Code (MW-SW-W) Ordering Code (East)

H.S.I. 768K $30 1 yr: 5190; 2 yr: 5191 1 yr: 5AL13; 2 yr: 5AL14H.S.I. 1.5M $30 1 yr: 5158; 2 yr: 5164 1 yr: 5AL01; 2 yr: 5AL07H.S.I. 3M 1 yr: 5159; 2 yr: 5165 1 yr: 5AL02; 2 yr: 5AL08H.S.I. 6M 1 yr: 5160; 2 yr: 5166 1 yr: 5AL03; 2 yr: 5AL09H.S.I. STATIC - includes 5 IP 1.5M $45 1 yr: 5161; 2 yr: 5167 1 yr: 5AL04; 2 yr: 5AL10H.S.I. STATIC - includes 5 IP 3M 1 yr: 5162; 2 yr: 5168 1 yr: 5AL05; 2 yr: 5AL11H.S.I. STATIC - includes 5 IP 6M 1 yr: 5163; 2 yr: 5169 1 yr: 5AL06; 2 yr: 5AL12ADSL2+ Basic 768K $25 Business as usual pricing

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

Page 13: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

U-verse Max 12M $70 Business as usual pricingU-verse Max Plus 18M $85 Business as usual pricingU-verse Max Turbo 24M $95 Business as usual pricingU-verse / ADSL2+ (Static IP Addresses)

Bolt On

$15 (8)$25 (16)$30 (32)$35 (64)

Add 8 static IPsAdd 16 static IPsAdd 32 static IPsAdd 64 static IPs

U-verse/ADSL2+ without TV:U-verse / ADSL2+ 1.5M

3M 6M

$30 If selling HSI Express 1.5M, Pro 3M or Elite 6M without TV: Offer the All For Less New and Existing promo. At the Negotiate Pricing and Billing (NP&B) screen, click on the pencil icon next to the HSI pricing row to select the All For Less New and Existing promo. Select the following for All For Less New and Existing:U-verse: Sales Offer Mode: ConnectionsBasic Promotion:

1) AT&T U-verse High Speed Internet - $30 for 12 mos – AFL And EFFECTIVE 1/31/11:

2) AT&T U-verse High Speed Internet - $30 for 24 mos – AFL

ADSL2+ (IPDSLAM): Sales Offer Mode: IPDSLAMBasic Promotion:

1) AT&T U-verse High Speed Internet - $30 for 12 mos – AFL And EFFECTIVE 1/31/11:AT&T U-verse High Speed Internet - $30 for 24 mos – AFL

U-verse with TV:U-verse 6M $30 If selling Elite 6M or Max 12M with TV:

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Page 14: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

Offer the Super Promotion with a 2 year term agreement. Select the HSI speed; then click on Get Packages button to select the promotional package that applies. Pricing for both HSI and TV will be handled by the system.Job aids with screen shots are located in OIL. On the Products A to Z tab, select Product Name “AT&T U-verse High Speed Internet – Business Edition” or “AT&T U-verse TV – Business Edition”. Select Content Category - “Promotion.”

U-verse 12M $40

EAST USOCs:

Exp-D

N83AK

Pro-D

N83AO

Elite-D

N83AS

Exp-S

N83AM

Pro-S

N83AQ

Elite-S

N83AU

Southeast:Product Speed Rate per

monthOrdering Code

FastAccess DSL (Dynamic IP)* 768K $36.95($31.95 w/CCB)

TAC FID: DTL4 (1 yr); DTL5 (2 yr);

FastAccess DSL (Dynamic IP) 1.5M $30 TAC FID: DY12 (1 yr); DY24 (2 yr); ($49.95 off)FastAccess DSL (Dynamic IP) 3M TAC FID: DY12 (1 yr); DY24 (2 yr); ($59.95 off)

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Page 15: AFL_N_E_2011_Job_Aid_FINAL

All for Less (New & Existing) 2011 Promotion

2011

Process and Ordering Job Aid

FastAccess DSL (Dynamic IP) 6M TAC FID: DY12 (1 yr); DY24 (2 yr); ($69.95 off)FastAccess DSL (Static) includes 1 IP 1.5M $45 TAC FID: ST12 (1 yr); ST24 (2 yr); ($34.95 off)FastAccess DSL (Static) includes 1 or 5 IP 3M TAC FID: ST12 (1 yr); ST24 (2 yr); ($44.95 off)FastAccess DSL (Static) includes 1 or 5 IP 6M TAC FID: ST12 (1 yr); ST24 (2 yr); ($54.95 off)ADSL2+ Basic 768K $25 Business as usual pricingU-verse Max 12M $70 Business as usual pricingU-verse Max Plus 18M $85 Business as usual pricingU-verse Max Turbo 24M $95 Business as usual pricingU-verse / ADSL2+ (Static IP Addresses) Bolt On $15 (8)

$25 (16)$30 (32)$35 (64)

Add 8 static IPsAdd 16 static IPsAdd 32 static IPsAdd 64 static IPs

U-verse/ADSL2+ WITHOUT TV:U-verse / ADSL2+ 1.5M $30 If selling HSI Express 1.5M, Pro 3M or Elite 6M without TV:

Offer the All For Less New and Existing promo. At the Negotiate Pricing and Billing (NP&B) screen, click on the pencil icon next to the HSI pricing row to select the All For Less New and Existing promo. Select the following for All For Less New and Existing:U-verse: Sales Offer Mode: ConnectionsBasic Promotion:

3) AT&T U-verse High Speed Internet - $30 for 12 mos – AFL And EFFECTIVE 1/31/11:

4) AT&T U-verse High Speed Internet - $30 for 24 mos – AFL ADSL2+ (IPDSLAM): Sales Offer Mode: IPDSLAMBasic Promotion:

2) AT&T U-verse High Speed Internet - $30 for 12 mos – AFL And EFFECTIVE 1/31/11:AT&T U-verse High Speed Internet - $30 for 24 mos – AFL

U-verse / ADSL2+ 3MU-verse / ADSL2+ 6M

U-verse WITH TV:U-verse 6M $30 If selling Elite 6M or Max 12M with TV:

Offer the Super Promotion with a 2 year term agreement. Select the HSI speed; U-verse 12M $40

© 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure Outside AT&T Knowledge Ventures, L.P. without written agreement

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then click on Get Packages button to select the promotional package that applies. Pricing for both HSI and TV will be handled by the system.

Job aids with screen shots are located in OIL. On the Products A to Z tab, select Product Name “AT&T U-verse High Speed Internet – Business Edition” or “AT&T U-verse TV – Business Edition”. Select Content Category - “Promotions”.

U-verse Max (Dynamic IP) 12M $70 Business as usual order – Rack rate pricingU-verse Max 18 (Dynamic IP) 18M $85U-verse Max Turbo (Dynamic IP) 24M $95U-verse / ADSL2+ (Static IP Addresses)

Bolt On

$15 (8)$25 (16)$30 (32)$35 (64)

Add 8 static IPsAdd 16 static IPsAdd 32 static IPsAdd 64 static IPs

*The DSL Lite (768K) is available with a 12, 24 or 36 month term. A customer can sign a separate DSL Lite term agreement if they are purchasing DSL Lite to qualify for AFL.

Broadband Non-recurring charges: 13 state – HSI CPE & Rebates:

o HSI DSL : Modem = $62.05 (Available on Dynamic IP plans only) + $12.95 Shipping* (S&H fee applies to Self-Install option). Router or Gateway = $87.05 (Required for Static IP plans) + $12.95 Shipping* (S&H fee applies to Self-Install option and available on Dynamic IP plans only). Rebate Available: $62.05 (Dynamic IP plans) or $87.05 (Static IP plans).

* A shipping and handling fee applies to Dynamic IP Plans for AT&T-provided modem/gateway/router. Prices vary depending upon shipment method. Additional $150-$200 charge will apply if technician install is required or desired on Dynamic IP Plans.13 state - Installation:

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o Standard DSL: Free Self-Install Kit or $200 Tech Install (Dynamic IP options) or Tech Install (Static IP options), which is instant credited for $250.

9 state – HSI CPE & Rebates: o Standard DSL: CPE – Modem = $75 (DOES NOT include Shipping/Available on Dynamic IP or Static IP options) Router or Gateway

= $100 (DOES NOT include shipping/required for Static IP options). Rebate Available: $75 (All modems and Router on 1.5M only speed option) or $100 (Routers on 3M and 6M speed options). Shipping/Handling fee of $14.95 (or higher for special shipment options) applies (rebate available online).

Southeast - Installation:o Standard DSL: Free Self-Install Kit or $199.95 Tech Install (except for 6.0M, which is free). $50 Activation Fee (except for 6.0M, which

is free).22 States U-verse /IPDSLAM (ADSL2+) - CPE & Rebates:

o U-verse HSI only (no TV) : CPE Charges –

Internet Gateway - $100 Rebates –

Internet Gateway - $100o IPDSLAM (ADSL2+):

CPE Charges – Modem = $75 (available with Dynamic IP only – no wireless services needed) Modem+Tethered EdgeMarc250 Router combination = $150 (available with Dynamic IP only - wireless

services/multi-user capabilities required). Customer pays $25 after rebate. Internet Gateway = $100 (supports speeds up to 6M only – customer requests Static IP)

Rebates - $75 - Modem $100 - Internet Gateway $125 - Modem+Tethered EdgeMarc250 Router combination

22-States U-verse/IPDSLAM Installation:o ADSL2+/U-verse HSI: Free Professional Tech Install.

Unified Messaging and AT&T Voice Mail for Business

Unified Messaging (13 states)

MW & SW RegionUSOC Rack Rate

1YR TAC FID

RewardDiscount AFL UM Billed Rate

Unified Messaging Standard US1MX $17.95 10U1 $7.95 $10Unified Messaging Lite US1BB $14.95 10U1 $4.95 $10

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Unified Messaging Fax Plus US1FX $19.95 10U1 $9.95 $10Unified Messaging Standard - DID US1DX $17.95 10U1 $7.95 $10Unified Messaging Lite - DID US1LX $14.95 10U1 $4.95 $10Unified Messaging Director US1XM $17.95 10U1 $7.95 $10Unified Messaging Extension Mailbox US1EX $14.95 10U1 $4.95 $10Alternate ID's for Line in Hunt US1XA $2.95 10U1 $2.95 $0

MW & SW RegionUSOC Rack Rate

2YR TAC FID

RewardDiscount AFL UM Billed Rate

Unified Messaging Standard US1MX $17.95 10U2 $7.95 $10Unified Messaging Lite US1BB $14.95 10U2 $4.95 $10Unified Messaging Fax Plus US1FX $19.95 10U2 $9.95 $10Unified Messaging Standard - DID US1DX $17.95 10U2 $7.95 $10Unified Messaging Lite - DID US1LX $14.95 10U2 $4.95 $10Unified Messaging Director US1XM $17.95 10U2 $7.95 $10Unified Messaging Extension Mailbox US1EX $14.95 10U2 $4.95 $10Alternate ID's for Line in Hunt US1XA $2.95 10U2 $2.95 $0

Waive NRC’s: Using Billing Instruction entry (BI) on the order with the WNR code set following (Waive Non-Recurring).

West RegionUSOC Rack Rate

1YR TAC FID

RewardDiscount AFL UM Billed Rate

Unified Messaging Standard with CFBLDA US1MX $19.95 10U1 $9.95 $10Unified Messaging Standard US1OX $17.95 10U1 $7.95 $10Unified Messaging Lite with CFBLDA US1BB $16.95 10U1 $6.95 $10Unified Messaging Lite US1CX $14.95 10U1 $4.95 $10Unified Messaging Fax Plus with CFBLDA US1FX $21.95

10U1$11.95 $10

Unified Messaging Fax Plus US1HX $19.95 10U1 $9.95 $10 © 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure

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Unified Messaging Standard - DID US1DX $17.95 10U1 $7.95 $10Unified Messaging Lite - DID US1LX $14.95 10U1 $4.95 $10Unified Messaging Director US1XM $17.95 10U1 $7.95 $10Unified Messaging Extension Mailbox US1EX $14.95 10U1 $4.95 $10Alternate ID's with Call Forwarding US1XZ $4.95 10U1 $4.95 $0Alternate ID's for Line in Hunt US1XA $2.95 10U1 $2.95 $0

West RegionUSOC Rack Rate

2YR TAC FID

RewardDiscount AFL UM Billed Rate

Unified Messaging Standard with CFBLDA US1MX $19.95 10U2 $9.95 $10Unified Messaging Standard US1OX $17.95 10U2 $7.95 $10Unified Messaging Lite with CFBLDA US1BB $16.95 10U2 $6.95 $10Unified Messaging Lite US1CX $14.95 10U2 $4.95 $10Unified Messaging Fax Plus with CFBLDA US1FX $21.95 10U2 $11.95 $10Unified Messaging Fax Plus US1HX $19.95 10U2 $9.95 $10Unified Messaging Standard - DID US1DX $17.95 10U2 $7.95 $10Unified Messaging Lite - DID US1LX $14.95 10U2 $4.95 $10Unified Messaging Director US1XM $17.95 10U2 $7.95 $10Unified Messaging Extension Mailbox US1EX $14.95 10U2 $4.95 $10Alternate ID's with Call Forwarding US1XZ $4.95 10U2 $4.95 $0Alternate ID's for Line in Hunt US1XA $2.95 10U2 $2.95 $0

Waive NRC’s: Using Billing Instruction entry (BI) on the order with the WNR code set following (Waive Non-Recurring).

East:

East Region

USOC Rack Rate

1YR BOPS Promo Code

RewardDiscount AFL UM Billed Rate

Unified Messaging Standard with CFBLDA US1MX $19.95 10UM1 $9.95 $10Unified Messaging Standard US1OX $17.95 10UM1 $7.95 $10Unified Messaging Lite with CFBLDA US1BB $16.95 10UM1 $6.95 $10Unified Messaging Lite US1CX $14.95 10UM1 $4.95 $10

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Unified Messaging Director US1XM $17.95 10UM1 $7.95 $10Unified Messaging Extension Mailbox US1EX $14.95 10UM1 $4.95 $10Alternate ID's with Call Forwarding US1XZ $4.95 10UM1 $4.95 $0Alternate ID's for Line in Hunt US1XA $2.95 10UM1 $2.95 $0

East Region

USOC Rack Rate

2YRBOPS Promo Code

RewardDiscount AFL UM Billed Rate

Unified Messaging Standard with CFBLDA US1MX $19.95 10UM2 $9.95 $10Unified Messaging Standard US1OX $17.95 10UM2 $7.95 $10Unified Messaging Lite with CFBLDA US1BB $16.95 10UM2 $6.95 $10Unified Messaging Lite US1CX $14.95 10UM2 $4.95 $10Unified Messaging Director US1XM $17.95 10UM2 $7.95 $10Unified Messaging Extension Mailbox US1EX $14.95 10UM2 $4.95 $10Alternate ID's with Call Forwarding US1XZ $4.95 10UM2 $4.95 $0Alternate ID's for Line in Hunt US1XA $2.95 10UM2 $2.95 $0

Waive NRC’s: Using Billing Instruction entry (BI) on the order with the WNR code set following (Waive Non-Recurring).

AT&T Voice Mail for Business (9 states)

SE RegionUSOC Rack Rate

1 yrTAC FID

2 yrTAC FID

RewardDiscount

AFL UMBilled Rate

AT&T Voice Mail for Business BVBMP $14.95 10V1 10V2 $4.95 $10

Waive NRC’s: Using Billing Instruction entry (BI) on the order with the WNR code set following (Waive Non-Recurring).

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Tech Support 360 Premium Subscription & Back Up & Go Premium

Back Up & Go: $10/month Ordered in BOOST

Tech Support 360 Premium Subscription & Back Up & Go Premium: $25/month Ordered in BOOST http://marketing.web.att.com/oil/download?oilID=6b18010b34fc6c&file=NewAppsbundles-order_Process_Job_Aid_FINAL.doc&title=Apps

Bundle JA (Application Services Process and Ordering Job Aid)

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The Tech Support 360 services in the 2011 All For Less offers is the same as the Apps Bundle with Tech Support 360 Premium and Backup and Go Premium for $25 in terms of service and ordering; the PC Tune-up is included (with no additional charges to the customer). The standalone Backup and Go Premium for $10 in BOOST is the same one for the AFL offers—no special code. Remember the Apps Bundle Tech Support 360 Premium and Back up and Go Premium requires the customer to have or purchase qualifying services such as AT&T broadband DSL or U-verse, Internet MIS and/or Flex Reach.

Alliance Channel: SPs do not access BOOST for Tech 360, rather you fill out an ‘order form’ and send to the back office for processing via regional ordering tools.

The path in SPOT to the ordering process is: Products>Hosting & Application Services>Hosting Services>Tech Support 360SPOT Link

Direct Link to Tech 360 Process Job Aid in SPOTProcess - Tech Support 360 Sales Process

Wireless

Customer’s should be positioned with the required plans that meet their service needs. Available Mobility Services/Products Include: Voice Plans Data Plans Devices: Basic, Quick Messaging, Smartphones LapTopConnect Devices

NEW Mobility Requirements 2 year term commitment Mobility requires COMBINED BILLING (NOT Consolidated), unless there are Phoenix system limitations as provided in the Phoenix Small

Business Combined Billing and Support Document. AMB agreement required

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o Customers may activate either CRU or IRU lines of service under the AMB agreement.o Exception: RLBM may activate eligible customers as Sole Prop (AMB Service Discount will not apply.)o NOTE: Customers who do not contract as a CRU/IRU under an AMB agreement with a FedTaxID are not eligible to receive AMB

Service Discounts. Service discount applies to qualified plans meeting the requirements per the agreements Program Terms/Description; service

discount only applies to the primary line of service. Current RLBM Marketing Strategy is to lead with:

o Corporate (Federal TAX ID contracted CRU account (AMB) oro Small Business Personal Liability (SBPL based on Federal TAC ID – and SSN for credit purposes), oro Sole Proprietor (non-contracted CRU account).

Wireless service order must be provisioned via Phoenix.o Smartphone activations require a qualified voice and data plan for the duration of the device on the account.

Customers may purchase any available voice or data plan. Existing wireless can qualify by adding a new primary line with voice and/or data plan or standalone voice and/or data. Secondary lines of FamilyTalk and BusinessTalk ($9.99) do not qualify as eligible “New” Wireless / add a line(s).

All for Less (New/Existing) Written Agreements:

MW – SW – W – E Regions : 24-Month Written Agreement will be posted on the Pre-Signature website; link is provided below to the All For Less Matrix page; however, if you

have issues with the link, you may access the All For Less page by following these steps: Pre-Signature Website > Sales Contracts > Legacy S > All For Less Link to Pre-Signature Contract website – Legacy S section > All For Less section:

https://spsf04.web.att.com/sites/GSO/ContractProp/contractg/SContracts/Legacy%20S%20Products/all_for_less/sc_matrix_afl.docx Agreement Title: All For Less (New/Existing) (2011), 2 Year Agreement (agreement covers MW, SW, W & E regions)

SE Region : 12-Month and 24-Month Written Agreements will be posted on the Pre-Signature website; link is provided below to the All For Less Matrix page;

however, if you have issues with the link, you may access the All For Less page by following these steps: Pre-Signature Website > Sales Contracts > Legacy B > All For Less Link to Pre-Signature Contract website – Legacy B section > All For Less section:

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https://spsf04.web.att.com/sites/GSO/ContractProp/contractg/SContracts/Legacy%20B%20Products/all_for_less/sc_matrix_afl_bls.docx Agreement Titles:

1. All For Less (New/Existing) (2011), 1 Year Agreement (agreement covers SE region only)2. All For Less (New/Existing) (2011), 2 Year Agreement (agreement covers SE region only)

Alliance Channel:

All For Less 24-Month Written Agreements will be posted on SPOT. The Agreements will be titled to denote region specific coverage. The agreements can be found in the following section:

Library > Promotions > Bundle Offers

Terms and Conditions (The following terms are specific to this offer and may not represent the terms of these services sold outside of AFL (New /Existing) packages.)

MW, SW, WEST, EAST: 12 MONTH VERBAL AGREEMENT

Affiliate Product Re-subscription

Early Termination Fees (ETFs)

End of Term Rate Agreement

Local BCL Option B, or

BLC Option A

Yes

Except East

$15/line/mo remaining

MI: $9.50/line/mo remaining

IL: $6.50/line/mo remaining

auto-renew 2X’s, then $40/line (A)

$35/line (B)

AFL 12 month verbal

LD AT&T Business Unlimited Calling

SMYes

Except East

$10/line/mo remaining Auto-renew ongoing at $20/line

East converts to standard MTM rates

AFL 12 month verbal

AT&T Business Block of Time SM II Yes 50% of MRC/mo remaining Auto-renew ongoing at AFL 12 month verbal

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(Except BOT II 200) Except East standard rates

East converts to standard MTM rates

Messaging UM Yes NA auto-renew 2X’s, then standard rates

AFL 12 month verbal

Broadband H.S.I, No $15/mo remaining

East: $99

$30 MTM ($45 Static)

East: $30

Separate agreement

Broadband H.S.I. 768K No $99 $30 MTM Separate Agreement

Broadband ADSL2+ NA NA Rack Rate Separate verbal agreement

Broadband U-verse NA NA Rack Rate Separate verbal agreement

Application services

Tech Support 360 Advanced Subscription & Back Up & Go

Yes $12.50/mo remaining

Currently BU&Go ETF is $25; in April it will be the 50% of MRC X # of months remaining. 

Auto-renews, ongoing Separate agreement

Wireless Voice/Data Plans; Basic, Quick Messaging, Smart-phones; LapTopConnect Devices

No Advanced Devices (Smartphones, iPhone Netbooks)-$325; declining by $10 per each month completed within the agreement term

Standard Devices (Basic/Quick Messaging and LapTopConnect cards)-$150;

declining by $5 per each month completed within the

agreement term

Separate agreement

MW, SW, WEST, EAST: 24 MONTH WRITTEN AGREEMENT

Affiliate Product Re-subscription

Early Termination Fees (ETFs)

End of Term Rate Agreement

Local BCL Option B, or No $15/line/mo remaining $40/line (A) AFL 24 mo. written © 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure

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BLC Option A

MI: $9.50/line/mo remaining

IL: $6.50/line/mo remaining

$35/line (B)

LD AT&T Business Unlimited Calling

SMYes

Except East

$10/line/mo remaining Auto-renew ongoing at $20/line

East converts to standard MTM rates

AFL 24 mo. written

LD AT&T Business Block of Time SM II

(Except BOT II 200)

Yes

Except East

50% of MRC/mo remaining Auto-renew ongoing at standard rates

East converts to standard MTM rates

AFL 24 mo. written

Messaging UM No NA standard rates AFL 24 mo. written

Broadband H.S.I, No $15/mo remaining

East: $99

$30 MTM

East: $30

AFL 24 mo. written

Broadband H.S.I. 768K No $99 $30 MTM AFL 24 mo. written

Broadband ADSL2+ (Effective 1/31/11) NA NA Rack Rate Separate verbal agreement

Broadband U-verse (Effective 1/31/11) NA NA Rack Rate Separate verbal agreement

Application services

Tech Support 360 Advanced Subscription & Back Up & Go

Yes $12.50/mo remaining

Currently BU&Go ETF is $25; in April it will be the 50% of MRC X # of months remaining. 

Auto-renews, ongoing AFL 24 mo. written

Wireless Voice/Data Plans; Basic, Quick Messaging, Smart-phones; LapTopConnect Devices

No Advanced Devices (Smartphones, iPhone Netbooks)-$325; declining by $10 per each month completed within the agreement term

Standard Devices (Basic/Quick Messaging and LapTopConnect cards)-$150;

declining by $5 per each month completed within the

Separate agreement

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agreement term

SOUTHEAST: 12 MONTH WRITTEN AGREEMENT

Affiliate Product Re-subscription

Early Termination Fees (ETFs)

End of Term Rate Agreement

Local Complete Choice for Business Yes $20/mo remaining Re-subscribes 2X’s,

then rack rates

AFL 12 month written

LD Business Unlimited Flex* Yes $10/mo remaining Re-subscribes 2X’s,

then MTM rates**

AFL 12 month written

Voice Mail Voice Mail Yes NA Re-subscribes 2X’s,

then rack rates

AFL 12 month written

Broadband Fast Access DSL Yes $15/mo remaining Re-subscribes 2X’s,

then $30 MTM

AFL 12 month written

Broadband Fast Access DSL (768K) Yes $29/mo remaining Re-subscribes 1X then $49.95 MTM

Separate agreement

Broadband ADSL2+ NA NA Rack Rate Separate verbal agreement

Broadband U-verse NA NA Rack Rate Separate verbal agreement

Application services

Tech Support 360 Advanced Subscription & Back Up & Go

Yes $12.50/mo remaining

Currently BU&Go ETF is $25; in April it will be the 50% of MRC X # of months remaining. 

Auto-renews, ongoing AFL 12 month written

Wireless Voice/Data Plans; Basic, Quick Messaging, Smart-phones; Lap-top Card w/Plan

No Advanced Devices (Smartphones, iPhone Netbooks)-$325; declining by $10 per each month completed within the agreement term

Standard Devices (Basic/Quick Messaging and

Separate agreement

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LapTopConnect cards)-$150; declining by $5 per each month completed within the agreement term

*Eff. 3/1/11, plan name is changing to AT&T Business Unlimited CallingSM

**Eff. 3/1/11 plan month-to-month rates are changing to $20 each line, 1-15

SOUTHEAST: 24 MONTH WRITTEN AGREEMENT

Affiliate Product Re-subscription

Early Termination Fees (ETFs)

End of Term Rate Agreement

Local Complete Choice for Business No $20/mo remaining rack rates AFL 24 mo. written

LD Business Unlimited Flex* No $10/mo remaining MTM rates** AFL 24 mo. written

Voice Mail Voice Mail No NA rack rates AFL 24 mo. written

Broadband Fast Access DSL No $15/mo remaining $30 MTM AFL 24 mo. written

Broadband Fast Access DSL (768K) Yes $29/mo remaining Re-subscribes 1X then $49.95 MTM

Separate agreement

Broadband ADSL2+ (Effective 1/31/11) NA NA Rack rate Separate verbal agreement

Broadband U-verse (Effective 1/31/11) NA NA Rack rate Separate verbal agreement

Application services

Tech Support 360 Advanced Subscription & Back Up & Go

Yes $12.50/mo remaining

Currently BU&Go ETF is $25; in April it will be the 50% of MRC X # of months remaining. 

Auto-renews, ongoing AFL 24 mo. written

Wireless Voice/Data Plans; Basic, Quick Messaging, Smart-phones; Lap-top Card w/Plan

No Advanced Devices (Smartphones, iPhone Netbooks)-$325; declining by $10 per each month completed within the agreement term

Separate agreement

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Standard Devices (Basic/Quick Messaging and LapTopConnect cards)-$150;

declining by $5 per each month completed within the

agreement term

*Eff. 3/1/11, plan name is changing to AT&T Business Unlimited CallingSM

**Eff. 3/1/11 plan month-to-month rates are changing to $20 each line, 1-15.

Wireless: Early Termination Fees (ETF) apply for all lines associated with a contract term. ETF is based on the type of device purchased and the remaining months in the contract term.

All for Less–(New/Existing Customers) is the lead offer for bundled sales Small Business Only orders of qualifying services are eligible. Existing Wireless customers must order a new line of Wireless service to qualify (new $9.99

ADLs do not qualify.). Legacy T customers migrating to legacy S do not qualify. Products must be purchased or re-termed at the same time to qualify. Follow business as usual processes for notating accounts for verbal agreements. SE ONLY - Promotion is allowed on SINGLE LOCATION accounts – no BTN arrangements allowed. Customers with existing BTN billing

arrangements with their local accounts must remove the BTN arrangement to participate in this offer. In Broadband red areas - the customer must purchase Local, Long Distance and Wireless to qualify. In Wireless red areas - the customer must purchase Local, Long Distance and Broadband to qualify.

Migrations:

Existing customers under a local service term agreement, DSL term agreement or multi-service term agreement (i.e. CCB Term Plan, Exclusively 40 or 50, CCB Advantage, DSL standalone term agreement) may migrate to the All For Less New/Existing package offer as long as they have 12 months or less remaining on their current term.

SE Edits

- Waive line connections charges- Local CCB required

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- LD Business Unlimited Flex required (AT&T Business Unlimited Calling)- Not stackable with any other offers- Cannot BTN account that TAC FID is on- Business accounts only- Effective 1/17/2011 - Available in all 9 states- Not stackable with itself- All For Less (New/Existing) is not allowed on an account that has COMP4 or COMP9 ($9 voicemail when sold with CCB).

Q & A

1. How will this offer and the associated product sales be tracked? a. The package tracking USOCs will be used to track the offer and associated product sales.

2. What if we refer the wireless piece to the Scanner/Wireless Specialist and the wireless sale does not go through? Will the customer still get the promo pricing? What should sales do in this case? Inbound team cannot handle call back to customers.

a. Sellers should qualify customers up-front: i. Advise customers if they are not credit qualified OR that a deposit is going to be required.

ii. If the customer does not want to pay the deposit or is not credit qualified, the wireless order would stop there. iii. If they are willing to pay the deposit, continue on to the Scanner.

3. What if a customer orders DSL but when the Technician gets to the premise, it is actually unavailable? Will the customer still get the promo pricing? What should sales do in this case?

a. The customer would still get All for Less promotional pricing on the remaining components.

4. We realize the higher speeds of U-verse do not qualify for this promotion, but what if the customer has the other required components and wants higher speed U-verse?

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a. The customer can subscribe to 12,18 or 24M U-verse where available, they will pay the associated rates for those speeds. The customer will still receive the All for Less pricing on the remaining components.

5. We cannot order Shared Web Hosting and Tech Support 360 for brand new customers in BOOST because they don’t have a BTN yet. a. Follow the same process that you have today. b. If they have a live BTN, they can bill it to that BTN. c. If the BTN is not yet established, sales can hold the order until the BTN is ‘live’ or the customer can credit card bill.d. New order functionality launched Mid-September in BOOST to allow for the order to be taken before the BTN is ‘live’ and the

system will automatically ‘look’ for the BTN for 30 days.

6. If a customer TSAs / supersedes an account, would we be able to sell All For Less to that customer? a. A newly superseded account would have to meet the AFL qualifications just like any other customer. If an account had an

established AFL Agreement on it, that account is not eligible to transfer responsibility of the remaining T&Cs of the AFL Agreement to a new customer.

7. How do we treat customers who become eligible for higher speeds once they’ve purchase the bundle, i.e. from 3M to 6M DSL (not ADSL2+)?

a. The Broadband rate in this offer is $30 for 1.5-6M. So the customer could upgrade.

8. Does the bundle discount apply to HSI Direct (Dry Loop)?a. This offer requires an access line and local package.

9. If the customer removes a component of the All for Less, will we be rerating them to rack or current rates, and if we are to rerate the LD and DSL will the customer be on a new 1-yr term?

a. All for Less is a virtual bundle. If a customer removes a component under their agreement they will be responsible for the ETF on that component.

10. In SE, for customers who don’t do AFL and just have a CCB package, is $9 VM still available or is it moving to $10 for them as well? a. The $9 VM with CCB is still available.

11. Is the agreement in Siebel going to be called All for Less (New/Existing)?a. Yes.

12. It states that after the term ends the DSL is still $30 MTM.  Is that forever?  Or is it subject to change?  a. It is on month to month, but that implies that it that the price could change at any time after point. There is no contractual

obligation for the customer to stay and also no commitment from AT&T to keep the prices constant during that period of time.  

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13. If the customer already has CBB, Flex, and DSL can we get them All For Less by selling a 2nd DSL?  And would both DSLs go to the $30 price?

a. Yes and Yes, $30 for 1.5-6M.

14. If we have an All For Less qualified customer, new broadband or new wireless, if customer has more than 1 line....do we put the AFL USOC on each line or just the main?

a. The tracking USOCs are account based, so one per account.

15. The customer adds Broadband which qualifies them for All For Less, they choose Basic package, we get a call 2 weeks later & sell them the Backup and Go which would make them a Standard AFL instead of Basic. Do we O/I the AFL USOC so it shows the correct USOC on the last order the customer placed?

a. No, you should just bolt on the Back Up and Go.

16. The Local service in the Basic package is BLC B. Can a customer order BLC A instead of BLC B and still qualify for the Basic package?

a. Yes.17. When a When a customer orders a package for a main line, should the customer order the same package for additional lines? If a

customer orders Premium for a main line, for example, could the customer order Basic for additional lines or should the customer order Premium for additional lines?

a. Lead with additional Premium lines, but if the customer does not want the BLC (for example) on all lines you can substitute BLC B on the additional lines. However, when Unlimited LD is sold it must be on all lines. From a tracking USOC perspective, apply the tracking USOC for the highest package sold.

18. In order to get All For Less pricing for additional lines, should a customer order additional HSI or Mobility for each additional line? Or can they get AFL pricing on their additional lines even if single HSI or Mobility is newly ordered.

a. No, one new subscription to Broadband or Mobility qualifies all additional lines.

19. What if a customer with existing Local, LD and DSL service is moving to a new location where only IPDSLAM/U-verse is available? If the customer orders IPDSLAM/U-verse in addition to qualified Local & LD plans, would the customer qualify for this All for Less offer?

a. Yes.

20. Will AFL customers lose their promo and be responsible for ETFs when they move to a new location before their term ends?a. T&F customers would not loose offer and have to incur ETFs, they would however have to establish all services at the new

location.

21. Does the $10 Unlimited LD have to be on all lines on the Account? Or can some lines be PIC’d to NONE like the other ULD plan we offer?

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a. All lines must be on the ULD Plan in SE. All lines must be on the ULD Plan in the 13 states if ULD is chosen rather than a BOT.

22. Do we know how the SE CCB package will appear on the customer’s bill?a. The customer will see the full CCB rate for their state and rate group in the local services section of the bill. In the other

charges and credits section they will see a credit for the discounted amount to get the CCB to a NET rate of $35.

23. Do Broadband speed upgrades or upgrades from DSL to U-verse qualify as NEW Broadband? a. No, speed upgrades or upgrades from one Broadband platform to another do not qualify a customer for AFL. Existing

Broadband customers must order an additional Broadband (2nd) service or New Wireless service to qualify.

24. If an existing customer orders NEW Wireless to qualify for AFL, what do I need to do to their existing services? a. You must re-term their existing local, ld and dsl to a new 1 or 2 year term and ensure they are on the correct plans (see codes

in this document) to secure the AFL rates.

25. If a multi-line customer orders the Premium package with BLC A on the main line can they order BLC B on the additional lines? a. Yes, at a minimum there must be one line with BLC A to qualify for the Standard and Premium packages in the 13 states.

26. Is Hunting an extra charge in Business Local Calling B/A and Complete Choice for Business?a. Hunting is an optional included feature in both the BLC and CCB packages at no additional charge.

27. Do the iPad, MiFi and Samsung Galaxy Tab Wireless devices qualify for AFL?a. To qualify for All for Less, the customer must agree to a 2 year wireless plan. The AT&T Hotspot (MiFi) requires a 2 year

agreement and would qualify. Stand alone sales of the above mentioned tablets (iPad and Galaxy Tab) without a Plan would not qualify for All for Less. Customer may purchase a WL Voice/Data device, in addition to the above devices, or New Broadband to qualify for AFL.

28. Can a customer in SE that originally ordered Fast Access DSL Static @$45 change to Dynamic after install? Will they be billed ETF? a. Effective with orders issued 2/3, customers can change their DSL service from Static to Dynamic and vice versa after install.

Sales should leave the original TAC FID as is, the appropriate discount will be applied based on the current service on the account on bill date, no ETF will be billed. Any customers that want to make this change that installed prior to 2/3 please contact your Channel Manager to escalate to Product Management for assistance. A ‘fix’ process is under development for these cases.

29. Is Voice Mail $10 in Mississippi under AFL, I believe it is $9 in the tariff.a. VM is not tariffed in SE. The rack rate is $14.95 in Mississippi and in AFL (New/Existing) it can be purchased at a discounted rate

of $10 per mailbox. Please refer any information stating otherwise to your Channel Manager to escalate to Product Management.

30. All for Less requires a Combined Bill, unless there are reasons that Combined Bill is not possible, where can we find those reasons? © 2010 AT&T Knowledge Ventures, L.P. All rights reserved. Proprietary Information-Not for use or disclosure

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a. Correct, AFL does require a Combined Bill unless there are Phoenix system limitations as provided in the Phoenix Small Business Combined Billing and Support Document. See the link to this document for details on the AFL OIL site:

b. http://marketing.web.att.com/oil/service.htm?ajax=Y&service=9788&servicename=All+For+Less

Additional Information

See M&P for complete offer details:

Midwest: http://apexauthoring.web.att.com/bookviewbcsmw/bookview.jsp?bookname=ATT-TELCO-BCSMW-07-0060West: http://atlas.it.att.com/AtlasWeb/ SW_WE_PR_103373_B.dcrSouthwest: http://atlas.it.att.com/AtlasWeb/ SW_WE_PR_103373_B.dcrEast: http://telco.snet.com/ASSISTNET/ Southeast: http://apexauthoring.web.att.com/bookview/bookview.jsp?bookname=ATT-TELCO-EBSSE-57-0811

Questions on the promotion should be referred to:Product Marketing: Michelle Hanson, Product Marketing Manager – (847) 248-8500, [email protected]

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