New Media Revolutionizing AfricaLondon 20 June, 2011

SOCIAL MEDIAPOLICY CHANGE &

DEVELOPMENTSharing our experience so far

New Media Revolutionizing Africa

London 20 June, 2011

New Media Revolutionizing AfricaLondon 20 June, 2011

Gates Foundation - who are we?

New Media Revolutionizing AfricaLondon 20 June, 2011

Really, who are we??

New Media Revolutionizing AfricaLondon 20 June, 2011

WHY ARE WE HERE TODAY??

“London Vaccine Summit Is a

Triumph

for Global H

ealth” TIM

E

New Media Revolutionizing AfricaLondon 20 June, 2011

ABOUT THE AFRICA PROGRESS PANELThe Panel

• Kofi Annan, Chair

• Tony Blair

• Michel Camdessus,

• Peter Eigen

• Bob Geldof

• Graça Machel

• Linah Mohohlo

• Olusegun Obasanjo

• Robert Rubin

• Tidjane Thiam

• Muhammad Yunus

What does the Panel want to achieve?

• Centrality of African issues

• Policy change  

• Mutual accountability and shared responsibility

How?

• Timely interventions by the Panel

• Media attention

• Africa Progress Report and policy briefs

New Media Revolutionizing AfricaLondon 20 June, 2011

Creators: Publish blogs | Publish websites | Upload videos | Upload music | Write stories

Conversationalists: Update status on social networks | Tweet

Spectators: Read blogs | Listen to podcasts | Watch videos posted by others | Read online forums | Read reviews | Read tweets

Inactives

Critics: Post ratings/reviews of products and services | Comment on blogs and articles | Contribute to online forums | Contribute to/edit articles on a wiki

Collectors: Use RSS Feeds | Vote for websites | Tag content and/or photos

Joiners: Maintain profiles on social networking sites | Visit social networking sites

A recent study has identified seven online types:

WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?

North American Technographics® Empowerment ... - Forrester ResearchName of survey: North American Technographics® Empowerment Online Survey, Q4 2009 (US)

New Media Revolutionizing AfricaLondon 20 June, 2011

Creators: Publish blogs | Publish websites | Upload videos | Upload music | Write stories

Conversationalists: Update status on social networks | Tweet

Spectators: Read blogs | Listen to podcasts | Watch videos posted by others | Read online forums | Read reviews | Read tweets

Inactives

Critics: Post ratings/reviews of products and services | Comment on blogs and articles | Contribute to online forums | Contribute to/edit articles on a wiki

Collectors: Use RSS Feeds | Vote for websites | Tag content and/or photos

Joiners: Maintain profiles on social networking sites | Visit social networking sites

A recent study has identified seven online types:

WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?

North American Technographics® Empowerment ... - Forrester ResearchName of survey: North American Technographics® Empowerment Online Survey, Q4 2009 (US)

We see ourselves reflected in three of these categories:

New Media Revolutionizing AfricaLondon 20 June, 2011

And as such, target and interact with:

WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?

General public Specialized audiences

(media, technical experts, etc.)

Policy makers

New Media Revolutionizing AfricaLondon 20 June, 2011

And as such, target and interact with:

WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?

Creators:

General public Specialized audiences

(media, technical experts, etc.)

Policy makers

New Media Revolutionizing AfricaLondon 20 June, 2011

WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?

Creators:

General public Specialized audiences (media, technical experts, etc.)

Policy makers

Online Press kits

Our own blog & Bulletin editorial

New Media Revolutionizing AfricaLondon 20 June, 2011

WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?

Conversationalists:

General public Specialized audiences (media, technical experts, etc.)

Policy makers

Twitter, Facebook, Vimeo, You Tube, Del.icio.us, etc.

including sharing and retweets by

friends and followers

Viral videos, animations,

etc.

BMGF bloggerSelf publishing

blog

Tweeting and sharing official

statements

Tweeting from press conferences, events

New Media Revolutionizing AfricaLondon 20 June, 2011

WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?

Creators:

Conversationalists:

Spectators:

General public Specialized audiences (media, technical experts, etc.)

Policy makers

• Top tier media e.g Financial Times, IHT, The Guardian, The Economist, etc.• Social media profiles and blogs of partners and key development stakeholders.

UN, multilateral and NGOs.Private consulting groups, e.g. Monitor Group, McKinsey and BCG.

Governments and thought leaders.From individuals to institutions

New Media Revolutionizing AfricaLondon 20 June, 2011

Questions for us?

Goals for social media?Mass engagement campaigns?Growing constituency base, and being part of the conversation? Being transparent & accountableGiving a voice to voiceless

Biggest challenges/ opportunities?All about good content?All about good networks?All about taking people on a journey?All about integrated campaigns – only works with trad media power, influencers, advocacy engagement and strong partner comms?

New Media Revolutionizing AfricaLondon 20 June, 2011

LOOKING AHEAD:

2011

Sept

embe

r

Octob

er

Novem

ber

Decem

ber

July

Augus

t

UN General Assembly

African Investor Summit

G20

COP17World Bank Annual meeting

AU Summit

Africa Business Forum 2011