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SOCIAL INSIGHTS: TRENDS & TECHNOLOGIES 2016

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AGENDATrends

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ON THE UP@AGENCY2

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DIGITAL AD SPEND PERCENTAGE SHARE OF TOTAL ADVERTISING SPENDBY COUNTRY 2015

1. UK 50%

2. NORWAY 45%

3. CHINA 43.6%

4. AUSTRALIA 43.3%

5. DENMARK 43.1%

6. NETHERLANDS 35.4%

7. CANADA 34.3%

8. US 31.3%

9. SWEDEN 30.5%

10. SOUTH KOREA 28.4%

SOURCE: eMARKETER

ON THE DOWN@AGENCY2

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TOP PRIORITIES FOR CMO’S@AGENCY2

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TOP PRIORITIES@AGENCY2

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THE SKILLS NEEDED TO MANAGE SOCIAL@AGENCY2

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Source: Social Bakers

THE GROWING ROLE OF THE SOCIAL MARKETER@AGENCY2

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DRIVING SALES & BUILDING BRAND LOYALTY@AGENCY2

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BRAND LOYALTY

INSPIREDRIVE

ENGAGEMENT

ENCOURAGE

CONSIDERATIONCONVERT SUPPORT

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IDENTIFY WHAT PEOPLE CARE ABOUT@AGENCY2

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INSPIREDRIVE

ENGAGEMENT

ENCOURAGE

CONSIDERATIONCONVERT SUPPORT

http://www.socialinsightengine.com/

IDENTIFY TYPES OF CONTENT THAT IS SHARED@AGENCY2

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INSPIREDRIVE

ENGAGEMENT

ENCOURAGE

CONSIDERATIONCONVERT SUPPORT

http://buzzsumo.com/

VOLUME AND TRENDS@AGENCY2

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INSPIREDRIVE

ENGAGEMENT

ENCOURAGE

CONSIDERATIONCONVERT SUPPORT

http://topsy.com/

DON’T UNDERESTIMATE THE POWER OF THE DARK@AGENCY2

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INSPIREDRIVE

ENGAGEMENT

ENCOURAGE

CONSIDERATIONCONVERT SUPPORT

VOLUME AND TRENDS PLUS PURCHASE INTENT@AGENCY2

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INSPIREDRIVE

ENGAGEMENT

ENCOURAGE

CONSIDERATIONCONVERT SUPPORT

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THE ROLE OF SOCIAL MARKETER@AGENCY2

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BEWARE@AGENCY2

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BEWARE@AGENCY2

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GOOD@AGENCY2

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The challenge from Travel brand:

Drive bookings across key hotels

Target Audience: Young professionals

Result: Compared to content focused on product and discounts, our

insight driven posts significantly increased booking rates by over 5x,

with a CPA of 2.5x lower.

Insight: The Social Insight

Engine reveals that this

target audience is

predisposed to Michael

Palin and “trying interesting

foods”.

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Q&AJOEL@ AGENCY2.CO.UK

0203 567 1381@JOELDAVIS_