Agile content strategy_redux

PRESENTED BY

Karen Semone and Melinda Belcher, Directors of Content Strategy

An Interactive Overview November 13, 2014

Agile Content Strategy

AGILE CONTENT STRATEGY ｜ AN INTERACTIVE OVERVIEW ｜ NOVEMBER 13, 2014 ｜ © 2014 VSA PARTNERS ｜ CONFIDENTIAL

Agenda

• What is Agile? • Defining Agile Content Strategy • Try it yourself • Q & A

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Does this look familiar?

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Research Content Audit/Gap Analysis

Develop a Site-wide

Content Plan

Gather and Create Content

Review with clients

(3 rounds)

Package and handoff to dev


What is Agile?

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What is Agile?

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Survival = Adaptation

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Charles Darwin


A quick metaphor: Waterfall

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A quick metaphor: Agile

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“We are uncovering better ways of developing software by doing it and helping other do it.

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Through this work we have come to value:

Individuals and interactions over Processes and tools Working deliverables over Comprehensive documentation Customer collaboration over Contract negotiation Responding to change over Following a plan

That is, while there is value in the items on the right, we value the items on the left more.”

AGILE CONTENT STRATEGY ｜ AN INTERACTIVE OVERVIEW ｜ NOVEMBER 13, 2014 ｜ © 2014 VSA PARTNERS ｜ CONFIDENTIAL 9



That is, while there is value in the items on the right, we value the items on the left more.

“But…content strategists LOVE these things!!!”




“…While there is value in the items on the right, we value the items on the left MORE.”

Or, in other words...

Photo: Disney and Impala99-d740 / Deviant Art


Defining Agile Content Strategy

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Content Strategy The planning of effective digital content, in terms of:

People Work

Workflow Structure

Governance Substance


Agile A development methodology where emphasis is placed on:

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People Work

Content Strategy The planning of effective digital content, in terms of:

People Work

Collaboration Iteration Workflow Structure

Governance Substance


A working* definition of Agile Content Strategy

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To create effective content experiences through a more iterative, highly collaborative process.

*until someone can create a better one!


Principles of the Agile Manifesto

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1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.

2. Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.

3. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.

4. Business people and developers must work together daily throughout the project.

5. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.

6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.

7. Working software is the primary measure of progress.

8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.

9. Continuous attention to technical excellence and good design enhances agility.

10. Simplicity, the art of maximizing the amount of work not done, is essential.

11. The best architectures, requirements, and designs emerge from self-organizing teams.


1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software content.

2. Welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.

3. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.

4. Business content people and developers must work together daily throughout the project.

5. Build projects around motivated individuals content strategists. Give them the environment and support they need, and trust them to get the job done.

6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.

7. Working software is the primary measure of content progress.

8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.

9. Continuous attention to technical excellence and good design enhances content agility.

10. Simplicity, the art of maximizing the amount of content work not done, is essential.

11. The best architectures, requirements, and designs emerge from self-organizing teams.

Principles of Agile Content Strategy

content.

content

content

content strategists.

content

content

content


Four steps to a continuously evolving content strategy:

Agile Content Strategy is living content strategy

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Connect Improve Connect Improve

Release Release Release

RESEARCH

Research Release Connect Improve


It takes a special kind of content strategist.

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Try it Yourself!

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Got ten minutes? Let’s create a content strategy!

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• Name/URL for site • Intent statement • Top-level content buckets • Home page carousel copy • Calls-to-action


T

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Th

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Tha

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Than

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Thanx

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Than

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Thank

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Thank

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Thank y

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Thank yo

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Thank you

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Thank you!

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Thank you!

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