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Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Identifying, structuring and piloting disruptive situations using agile type of methodologies
Approaches and case study
MBA 2010 & Risk Management Module (Prof. Emmanuel Fragnière)
April 17, 2010
3
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Synopsis : Admin stuff
About us
Managing disruptive situations in crisis times using agile type of methodologies
A Case study : Designing & Implementing Counter terrorism security for a leading brand in the luxury Hotel Industry
Wrap-up
4
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Time table
11:30 – 12:00 Concepts & Methodologies
12:00 – 12:15 Briefing Case Study
13:00 – 13:50 Working Groups : - Solve Part A and - Prepare 10’ Presentation
13:50 – 14:30 Plenum : Group Presentations Part A
14:30 – 15:20 Working Groups : - Solve Part B - Prepare 5’ Presentation
15:20 – 15:40 Plenum : Group Presentations
15:40 – 16:00 Wrap-up
April 17, 2010
5
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Synopsis Admin stuff
About us
Managing disruptive situations in crisis times using agile type of methodologies
A Case study : Implementing Counter terrorism security for a leading brand in the luxury Hotel Industry
Results
6
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
About us
Patrick Bays
Lic. Econometrics, MBA IMD
15 years of international exposure in
o the prototyping and the implementation of disrutptive innovation
o change management within several industries
PwC, Tetra Pak, Swisscom, UCB Pharma, Wake Asset Management
English, German, French
Philippe Steinmann
Expert Auditor
20 years of international exposure in :
o the management of special projects
o Supporting organizations facing volatile situations (high growth rate, turnaround)
KPMG, Ilta Holding, Euroterminal
English, French
April 17, 2010
7
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Synopsis : Admin stuff
About us
Managing disruptive situations in crisis times using agile type of methodologies
A : Management approach
B : A deep dive in agility type of methods
C : How to practically handle such situations
A Case study : Implementing Counter terrorism security for a leading brand in the luxury Hotel Industry
Results - Wrap-up & Good-luck
8
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Risk Management SSoA: awareness changes perspectives
9
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Set the stage and quickly agree upon a common language
E
Event
Crisis management
Vulnerability analysis Anticipate Apply Restore Prevent
Step 1 Step 2 Step 3 Step 4 Step 5
Business continuity Planning
Risk Management Contingency Planning Recovery Management
Threats Measures Norms and protocols
Standards of engagement
Manage the information
10
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
A situation of disruption occurs when ...
for a given organizational system….
Equilibrium A new
equilibrium
Correctives measures
Period of high vollatility
A particular event causes a disruption of this balance which threatens the sustainability of this system
E
11
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
All these disruptive situations have a point in common …
… initially no one anticipated the storm that followed.
Mumbai, Terrorists attacks
China Pledges to Work With U.S. on Iran Sanctions Toyota suspends sales January 2010, recall list
12
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Afterwards, most actors agree they were unable to grasp the severity of the situation …
…due to a slowly increasing disturbing feeling invading and panicking them
• No abrupt change but soft slips causing discomfort and doubts
• Lack of response and lack of anticipation leading from the start to to become chronic victims of events
• Lack of internal coordination and consultation
• Chaotic and contraductory internal so as external communication
Symptoms
Pot
entia
l im
pact
Low
H
igh
No Yes
Anticipated event
Crisis Management
Managing the unexpected
Operational Management
Fault Management
13
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
The management of such a disruption is fundamentally different if the triggering event could be anticipated in advance ...
E
Event
Crisis management
Vulnerability analysis Anticipate Apply Restore Prevent
Step 1 Step 2 Step 3 Step 4 Step 5
Managing the unexpected
React Restore
14
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Principles
Our approach to managing the unexpected
Méthodology
Goal
Allowing in uncertainty situations to,
• analyze • structure • solve
a problem
using successive iterations
Observing extreme behaviors in Crisis times
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Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Standards code of conducts and normed protocoles
Method of dynamic resolution by successive iterations
Military Forces ** Emergency Department **
Each corporation has developed different ways of managing a crisis depending upon the environment they are confronted with
Information quality
Database
Results
• Precise, measured
• Exhaustive
Time management
• Likelihood available
• Normed
• Poor, estimated
• Fragmentary
• Expected
• Estimated
** : no resistance to change
t SStart SEnd
3 minutes
t
…
SStart SInt.1 SInt.2 SInt.n
16
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Understanding the quality of information available is key for the manager to apply the proper behavior
Emergency Department
Military Forces
ED MiF
React Apply
Manager
Ma
Crisis situation
Qua
lity
of th
e in
form
atio
n av
aila
ble
Estimated Normed P
oor
Pre
cise
, cal
ibra
ted
Time management in emergency situations
ED
MiF
Mgr
17
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
The military-style approach (simplified)
Analyzing and Planning
Triggering emergency measures
Draft backplanning
Assessment of the situation
Shaping decision
Developing the engagement plan
Identification of the problem
Iterations
April 17, 2010
18
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
The Cougars in a nutshell :
Admin stuff
Who we are and who you are ?
Managing disruptive situations in crisis times using agile type of methodologies
A : Management approach
B : A deep dive in agility type of methods
C : How to practically handle such situations
A Case study : Implementing Counter terrorism security for a leading brand in the luxury Hotel Industry
Results - Wrap-up & Good-luck
19
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Agility in a nutshell
20
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Our approach combines the strengths of two frameworks using cross functional teams to quickly generate an impact
• A technique to rapidly immerse a team into a situation for problem solving in : o Product development o Process improvement o Customer service strategy
• An agile and lean methodology used for software development: o Designed to adapt to changing
requirements during the development process at short regular intervalles
o Allows teams to priorize customers requirements and adopt work produced in real time to customer needs
Deep Dive Scrum
21
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Deep Dive: step by step
Inspiration Implementation Ideation
Observe and inquire
Tell stories
Synthesize
Execute
Spread
Visualize Realize
Refine Evaluate
http://www.youtube.com/watch?v=M66ZU2PCIcM
22
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Observed
Abstract
The Deep dive belongs to the Design Thinking framework
Time_
Problem
Observations
Méthod. Framework
Prototypes Prototypes Prototypes Prototypes
Principles Observations
Solution
23
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
But the IDEO Frameworks reaches some limits as soon as the requirements need to be re-priorized permanently
Scrum methodology mainly used for software development provides a strong framework to address this topic
Scrum
24
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Scrum in a nutshell http://www.youtube.com/watch?v=vmGMpME_phg http://www.youtube.com/watch?v=Q5k7a9YEoUI
25
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Selection of requirements is key
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Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Une fois les besoins du client hiéarchisés, les deux acteurs s’engagent
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Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
An high level illustration of our Agile Development Methods
Inspiration Ideation Implémentation
Observe and ask
Develop a Storyline
Priorize
A dynamic approach under dynamic environmental monitoring
Co-Create
Deep Dive Scrum
April 17, 2010
28
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
The Cougars in a nutshell :
Admin stuff
Who we are and who you are ?
Managing disruptive situations in crisis times using agile type of methodologies
A : Management approach
B : A deep dive in agility type of methods
C : How to practically handle such situations
A Case study : Implementing Counter terrorism security for a leading brand in the luxury Hotel Industry
Results - Wrap-up & Good-luck
29
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
In practice, a situation of high volatility is resolved step by step
Project Management & Communication
Step 2
Decision
Clarification
Step 3
Decision
Agile Prototyping
Step 1
Decision
Scoping
Urg
ency
mea
sure
s
Step 5
Decision
Implementation, controls and adjustements
Step 4
Decision
Gain support
Storyline
Planing
Change management & Implementation
Pro
cess
To
ol-B
ox
30
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
The Basic Model : Analysis – Concept - Outputs
Méta-Modèle A
naly
sis
Con
cept
Out
puts
The goal here is clearly • to understand the market /
client / technology and constraints (internal & external SWOT analysis, PESTLE analysis and Primo-F analysis and gather facts
• Draft a first logical structure • Sketch first desired outputs
April 17, 2010
31
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
The Cougars in a nutshell :
Admin stuffs
Who we are and who you are ?
Managing disruptive situations in crisis times using agile type of methodologies
A Case study : Implementing Counter terrorism security for a leading brand in the luxury Hotel Industry
Part A : Diagnosis, Scoping and Clarification
Part B : Prototyping and implementation
Results - Wrap-up & Good-luck
32
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Engagement Teams
Team 1 :
Team 2 :
Team 3 :
Team 4 :
33
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Case Study Part A : team requirement
Within your attributed teams, using the module toolbox so as the concepts and methodologies presented today morning, analyze thoroughly the information provided for Part A.
Expected Output from each group:
a max 10 minutes bullet point team presentation in powerpoint presenting
Risk inventory (refer to Prof Fragniere handouts pp. 11, 12,13,16) and
Risk mapping (refer to Prof Fragniere handouts p. 30)
Time at your disposal for preparation: from 13 : 00 to 13 : 50
Good luck !
April 17, 2010
34
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
The Cougars in a nutshell :
Admin stuffs
About us
Managing disruptive situations in crisis times using agile type of methodologies
A Case study : Implementing Counter terrorism security for a leading brand in the luxury Hotel Industry
Part A : Diagnosis, Scoping and Clarification
Part B : Prototyping & implementation
Wrap-up
35
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Case Study Part B : team requirement
Within the attributed team, using the module toolbox so as the concepts and methodologies presented today morning, analyze thoroughly the information provided for Part A so as the additional information provided for Part B.
Output expected from each team :
A 5 minutes bullet point presentation presenting
Which strategy to mitigate which risks ? ( consider pp 42, 90, 91, 92, 139) ?
How would you manage the perceived risks ?
Briefly : How would you envision prototyping such a dilemma under a time constraint of 4 months ? How would you implement your solution and by when?
Time at your disposal for preparation: from 14 : 30 to 15 : 20
Good luck !
April 17, 2010
36
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
The Cougars in a nutshell :
Admin stuffs
About us
Managing disruptive situations in crisis times using agile type of methodologies
A Case study : Implementing Counter terrorism security for a leading brand in the luxury Hotel Industry
Wrap-up
37
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Exp
ertis
e Gérer de telles situations de rupture nécessite :
• Etre convaincu qu’il est meilleur de se tromper tôt et souvent au lieu d’une fois mais trop tard
• Permet de revisiter en permanence le processus de décision en fonction des modifications de l’environnement
Expérience Préalable
Méthodologie de « type » agile
• Understanding the complexity of the problem • Being at ease to make difficult decisions • Know the "standard silencer
Légitimité • Le projet doit disposer des appuis au bon niveau organisationnel (idéalement Conseil d’administration ou Direction générale)
38
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Exp
ertis
e Managing such disruptive situations requires :
• A customer based approach for product development based on the fact that the external conditions (customer and marketing) will continually change.
• The purpose is to increase efficiency in the cooperation between the internal and external partners
Previous exposure
Agile Methodology
• Understanding the complexity of the problem • Being at ease to make difficult decisions • Being aware of some “silent standards”
Legitimacy • The project sponsor should be positioned at an organizational level, which enables carrying the required decisions (ideally Board level or Senior Executive level)
39
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
The issue to be managed within a firm following a situation of break-up is truly multi-dimensional
Emotions Resistance Surprise Stress
Lack or reference framework and boundaries
Indi
vivi
dual
s G
roup
es
Firm
Clash of several different perspectives
Resistance to change Understanding the stages of grief
Storylining to develop a shared vision
Envision a solution the way to get there
Managerial psychology
Rétroactive planning
« Agile » Méthodology
Change management
40
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
Les « standards silencieux » sont diamétralement opposés si le système est en rupture ou à l’équilibre
En situation d’équilibre
• Les erreurs sont punies • Les échecs ne sont pas tolérés
En situation de rupture
• Les erreurs font partie du processus d’apprentissage
• Les échecs nourissent le succès
• A toute question posée, il existe une réponse correcte qu’il convient de trouver
• Il n’existe pas de réponse correcte • Il faut poser les bonnes questions
(et sans tabou) pour trouver la meilleure réponse
• Faire preuve d’une opinion consensuelle
• Avoir l’arrogance d’exposer une opinion dérangeante
41
Bath University – School of Management – EMBA Class of 2010 & Risk Management Option 2010.04.17
In practice, a situation of high volatility is resolved step by step
Project Management & Communication
Step 2
Decision
Clarification
Step 3
Decision
Agile Prototyping
Step 1
Decision
Scoping
Urg
ency
mea
sure
s
Step 5
Decision
Implementation, controls and adjustements
Step 4
Decision
Gain support
Storyline
Planing
Change management & Implementation
Pro
cess
To
ol-B
ox