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| Date post: | 07-Nov-2014 |
| Category: |
Business |
| Upload: | ten-alphas |
| View: | 832 times |
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What is Viocorp?What is Viocorp?Australia’s leading online video technology Australia’s leading online video technology companycompany
Three billion videos are Three billion videos are watched online every daywatched online every day
Why is this important?Why is this important?The average US home will consume over 1 terabyteThe average US home will consume over 1 terabyte of digital content per month.... by 2010of digital content per month.... by 2010
There’s a revolution going onThere’s a revolution going on
On newspapers...On newspapers...
““...little more can be said in their favour than that they do ...little more can be said in their favour than that they do not not require batteries to operate, you can swat flies with them, require batteries to operate, you can swat flies with them, and they can still be used to wrap fish” and they can still be used to wrap fish”
Joseph Epstein, Commentary magazineJoseph Epstein, Commentary magazine
There’s a revolution going onThere’s a revolution going on
There’s a revolution going onThere’s a revolution going onThe broadcast industry is next...The broadcast industry is next...
Source - Pew Research Dec 2008Source - Pew Research Dec 2008
The industry nowThe industry now
Video value chainVideo value chain
1st layer - free1st layer - free
Free to viewFree to view
Advertising supportedAdvertising supported
Short contentShort content
Tough to monetiseTough to monetise
Tough to controlTough to control
Market shakeout comingMarket shakeout coming
2nd layer - corporate2nd layer - corporateContent viewers will not Content viewers will not pay for contentpay for content
Content owners will pay to Content owners will pay to have content deliveredhave content delivered
Corporates, government, Corporates, government, sports clubs, churches, etcsports clubs, churches, etc
Brand, stick, engage, buy, Brand, stick, engage, buy, sample, interact, network, sample, interact, network, leverage, leverage,
3rd layer - premium3rd layer - premium
Niche contentNiche content
Content more easily Content more easily ‘monetised’‘monetised’
ie viewers prepared ie viewers prepared to pay for contentto pay for content
Video value chain - newVideo value chain - new
4th layer - Broadcasters 4th layer - Broadcasters
Multiple revenue sourcesMultiple revenue sources
Probably a traditional Probably a traditional broadcast model broadcast model sitting behind itsitting behind it
...opens up niche ...opens up niche broadcast opportunities...broadcast opportunities...
Tourism Queensland Tourism Queensland Multi sourced contentMulti sourced content
UGC, 5,500 imagesUGC, 5,500 images
Social networkingSocial networking
Lead generationLead generation
www.eyeonq.comwww.eyeonq.com
Palm Sunday MassPalm Sunday Mass
World Youth Day handoverWorld Youth Day handover
Broadcast live from the VaticanBroadcast live from the Vatican
Crew of four people - Crew of four people - technicians and productiontechnicians and production
Audience mainly in AustraliaAudience mainly in Australia
www.xt3.com
http://Video.xt3.com
QBEQBE
DIY creationDIY creation
Rapid publishingRapid publishing
Engaging contentEngaging content
Immediacy > qualityImmediacy > quality
CyclingMasters.tvCyclingMasters.tv
World Masters Track World Masters Track Cycling ChampionshipsCycling Championships
4 camera production4 camera production
Multiple revenue sources:Multiple revenue sources:
Fixed feeFixed fee
Pay-per downloadPay-per download
sponsorshipsponsorship
Obama inaugurationObama inauguration19 million concurrent live video streams19 million concurrent live video streams
March madnessMarch madnessTotal of 8.6 million hours of viewingTotal of 8.6 million hours of viewing
The leaders?The leaders?HuluHulu
BBCBBC
ABCABC
FacebookFacebook
The future - HDThe future - HD
Two main issuesTwo main issues
BandwidthBandwidth
Processing powerProcessing power
The future - mobileThe future - mobile
Example:Example:
http://bit.ly/sydneyff
The future - ViobroadcastThe future - Viobroadcast
The main tech landscapeThe main tech landscape
Adobe - Adaptive streaming, DVR functionalityAdobe - Adaptive streaming, DVR functionality
Microsoft - Silverlight, SmoothHDMicrosoft - Silverlight, SmoothHD
Akamai plus other CDNsAkamai plus other CDNs
Hulu, Boxee, etcHulu, Boxee, etc
Put all together you have online TiVO functionalityPut all together you have online TiVO functionality
The challengesThe challenges
InfrastructureInfrastructure
Price (retail and wholesale)Price (retail and wholesale)
QualityQuality
NBNNBN
Behavioural (BitTorrent)Behavioural (BitTorrent)
Cultural “stealing is ok” mentalityCultural “stealing is ok” mentality
The home of the futureThe home of the future
Screen in every room (and every pocket)Screen in every room (and every pocket)
Access to world’s library of contentAccess to world’s library of content
Immersive gaming experienceImmersive gaming experience
Ubiquitous broadband and super-powerful machinesUbiquitous broadband and super-powerful machines
Question timeQuestion time
Nick BoltonNick Bolton
e: e: [email protected]
m: +61 412 101726m: +61 412 101726
t: nickybee99t: nickybee99
