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Switched on Media

SEO & Social Media

04/08/23

Switched on Media pty ltd - copyright

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SEO vs Paid Search

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SEO

Defend current performance and build-out breadth and depth

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SEO

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Paid Search

Defend current performance and build-out breadth and depth

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Paid Search

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Methodology

Influence on SERPS

SEO & Social are factors

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Case Study One

Case Study One – Yellow Pages Free Pizza

http://www.youtube.com/watch?v=zKwK7skiyQc

Yellow Pages Free Pizza

Yellow Pages Free Pizza

What is happening in the Pizza World

Take out

How does your social campaign impact your wider business goals?

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Case Study Two

Case Study One – Coke Happiness Machine

http://www.youtube.com/watch?v=lqT_dPApj9U

Coke Promotion – coca cola homepage

Coke

Coke

Coke

Coca Cola

Coca Cola

Coca Cola

CORPORATE

Take out

What is your strategy across all marketing channels?

How do they interplay & influence each other?

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Matt Cutt’s TIPS for link building

• Controversy

• Participate in the community – answer questions

• Original research

• Newsletters

• Speak at conferences (@andyjamo)

• Develop Lists

• Blog and build authority

• How-tos / tutorials

• Free products – extensions etc plugins etc

• Create videos

Source of list: http://www.google.com/webmasters/

How to build links

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What can I do today?

What can I take away?

What is your strategy across all marketing channels?

How does your marketing activities interplay & influence each other?

How does your social campaign impact your wider business goals?

Andy Jamieson

andy@switchedonmedia.com.au

www.twitter.com/andyjamo

Switched On Media

p: 02 8248 5054

f: 02 8580 5052

Level 12, 60 Miller St

North Sydney

NSW 2060

Get in touch

Andy Jamieson

andy@switchedonmedia.com.au

www.twitter.com/andyjamo

Switched On Media

p: 02 8248 5054

f: 02 8580 5052

Level 12, 60 Miller St

North Sydney

NSW 2060