Airbnb Proposition F Debrief

7/24/2019 Airbnb Proposition F Debrief

http://slidepdf.com/reader/full/airbnb-proposition-f-debrief 1/61

No on Proposition F:A People-to-PeopleMovement



Airbnb is a people-to-people platform anda lifeline for people who needsupplemental income.

P R O P O S I T I O N F D E B R I E F - N O V E M B E R 2 0 1 5



Airbnb democratizes travel and is

comprised of people from more than 191countries, many of whom never thoughtthey could afford to explore the world.




And it is a community made up ofpeople who are good neighbors incities worldwide.





1. THE AIRBNB COMMUNITY IN SF: THEPEOPLE-TO-PEOPLE VOTING BLOC



ANNUAL EARNINGS FROM

HOME SHARING

90%+ 75%+ $11k


DEPEND ON AIRBNB TO

STAY IN THEIR HOMEOF HOSTS SHARE THEIR

PRIMARY RESIDENCE

21

YEARS LIVED IN SANFRANCISCO

The Airbnb Community in San Francisco



AIRBNB HOSTS

AIRBNB GUESTS

AIRBNB COMMUNITY

6,000

132,400

138,400

+

(Or, 17% of San Franciscans)


Today, the Airbnb Community is 17 Percent of San Francisco



Let’s put that in perspective.



364,0002012 SAN FRANCISCO VOTER

TURNOUT — REELECT OBAMA

42,000REGISTERED

REPUBLICANS

45,000TECH EMPLOYEES

138,000AIRBNB HOSTS AND

USERS IN SANFRANCISCO

133,0002015 SAN FRANCISCO

VOTER TURNOUT



Airbnb hosts in

everySupervisorial

District



4


JULY 2015 POLLING ON PROP. F AMONG

AIRBNB USERS

56% OPPOSE

35% SUPPORT

+21%

From Day One, We Knew Our Community Was Active, Engaged andSupported Home Sharing




2. THE POLITICAL POWER OF THE PEOPLE-TO-PEOPLE NETWORK




SF-11: HOSTS REPRESENTING EVERYSUPERVISORIAL DISTRICT

AIRBNB-LED EFFORTS FOCUSED ON HIGHLIGHTING,ORGANIZING AND MOBILIZING OUR COMMUNITY








SMALL BIZ: MORE THAN 2000 SMALLBUSINESS SUPPORTERS







SMALL BIZ: MORE THAN 2000 SMALLBUSINESS SUPPORTERS

IN-PRODUCT: MESSAGING ACROSS HOSTAND GUEST PORTALS ON PLATFORM








Dialed more than

285,000 San Franciscovoters

Knocked 63,000 doors during GOTV alone

Almost 2,000

volunteer shiftscompleted

Knocked on 285,000doors

Strength in the Field — On the Doors and on the PhonesWith a Focus on Members of the Airbnb Community




In total, the No on F Campaign held

105,000+ conversations with San Francisco voters



v


CLUBS: HOME SHARERS OF SF +DEMOCRATIC CLUB

COMMUNITY-LED ORGANIZING EFFORTSHOST-LED EFFORTS INCLUDED SELF-ORGANIZING, DIRECTADVOCACY, AND MEDIA OUTREACH





v


DIGITAL MEDIA: NO ON F WEBSITE,TWITTER AND FACEBOOK PRESENCE

HOST-LED EFFORTS INCLUDED SELF-ORGANIZING, DIRECTADVOCACY, AND MEDIA OUTREACH






v



TRADITIONAL MEDIA: LETTERS TO THEEDITOR, MEDIUM POST, ETC




To Date, This Post Has Been Viewed 175,000+ Times



v


COMMUNITY-LED ORGANIZING EFFORTS


TRADITIONAL MEDIA: LETTERS TO THEEDITOR, MEDIUM POST, ETC

DIRECT PRESS OUTREACH: PITCHINGSTORIES DIRECTLY TO REPORTERS






Airbnb Hosts Wrote Dozens of Letters to the Editors




Airbnb HostsBruce Bennett and Cathryn Blum





4. THE SF LESSON: A GLOBAL PEOPLE-TO-PEOPLE VOTING BLOC



34,000

CITIES

191 COUNTRIES

1.75 MILLION

LISTINGS

60+MILLION

GUESTS

ONE GOAL:

BELONGANYWHERE




Places around the world are embracing

home sharing:

And Airbnb is working with governmentsto help our community pay hotel taxes

FranceLondonAmsterdamPortugalHamburg

MilanFlanders (Belgium)FrankfurtDenmarkPhiladelphiaRhode IslandMalibu

NashvilleSan JoseAuburn, CaliforniaGrand Rapids

ParisAmsterdam

San FranciscoPortlandChicago

MalibuNorth Carolina

OaklandOregon

Palo AltoPhiladelphia

PhoenixRhode Island

San DiegoSan Jose

Washington D.C.Washington State




Similar to San Francisco, this

community is primarilymiddle class families who care deeply

about home sharing.



19 58% 14%


50%

OF HOSTS EARN LESS

THAN MEDIAN INCOME

DEPEND ON AIRBNB TO

STAY IN HOME

YEARS LIVED IN

CURRENT HOMETOWN

RAISE FOR TYPICAL

FAMILY

The Airbnb Community Nationally



62% 16%


77%

OF HOSTS SHARE THEHOME THEY LIVE IN

OF HOSTS ARE UNIONHOUSEHOLDS/FAMILIES

OF HOST HOUSEHOLDSARE FAMILIES

The Airbnb Community Nationally




2013:Hosts + Guests

2015:Hosts + Guests

Population(2015)

Strength ofCommunity

San Francisco 56,773 138,238 837,442 17.0%

Seattle 23,012 77,203 652,405 11.8%

Washington, D.C. 17,917 71,044 658,893 10.7%

Miami 6,577 22,897 417,650 5.5%

Denver 7,362 32,866 649,495 5.1%

Strength in Numbers: Airbnb Community a Formidable Force in CitiesAcross the United States



The Airbnb Community is a Formidable Constituency — and Growing


AIRBNB USERS IN THE UNITED STATES

978,000 (2013) +312%

4,031,000 (2015)

NRA MEMBERS IN THE UNITEDSTATES

5.1m

TEACHERS IN THE NATIONALEDUCATION ASSOCIATION

2.9m

HUMAN RIGHTS CAMPAIGNMEMBERS

1.5m

SIERRA CLUB MEMBERS IN THEUNITED STATES

2.4m




Voters in communities

across the country support Airbnb

according to a recent poll**

**CONDUCTED BY DAVID BINDER RESEARCH FROM 10/17-30

IN 8 CITIES GLOBALLY. N=3200.



Q. Some cities have proposedlegislation that would restrict

middle class families’ right to use Airbnb to rent out their ownhome on a short-term basis.

Would you support this type oflegislation in (city)?


Support Oppose Net Difference

Seattle 32% 58% +26

Los Angeles 37% 49% +12

San Francisco* 45% 55% +10

New York 33% 52% +19

Washington, DC 24% 57% +33

Denver 25% 61% +36

Millenials 31% 59% +28

Overall 33% 53% +20

Voters Oppose Legislation that Would Restrict Home Sharing in Their City

*Based on November 3, 2015 election results




Oct. 18-21

Oct. 25-28

36%

36%

49%

55%

15%

9%

-13

-19

POLLING DATE YES NO NET YES

When Undecided Voters in San Francisco Heard Our Message,They Broke in Our Favor

UNDECIDED



Q. If an elected official supported restricting middle

class families’ right to use Airbnb to rent out their ownhome on a short-term basis,would you be more likely to

support them or more likely to

oppose them?


Support Oppose Net Difference

Seattle 28% 44% +16

Los Angeles 27% 42% +15

San Francisco 36% 32% -4

New York 29% 34% +5

Washington, DC 20% 42% +22

Denver 17% 48% +31

Millenials 26% 47% +21

Overall 26% 40% +14

Voters are More Likely to Oppose Politicians Who Don’t Support Home Sharing



Q. And if there were legislation

that would restrict middle classfamilies’ right to use Airbnb torent out their own home on a

short-term basis, how likely would you be to take action on the issue by doing something like signing a petition or contacting an elected

official?


Overall Airbnb Users

Seattle 56% 70%

Los Angeles 47% 74%

San Francisco 48% 60%

New York 44% 74%

Washington, DC 34% 68%

Denver 43% 73%

Millenials 50% —

Overall 45% —

Voters — Especially Airbnb Users — Likely to Take Action to Fight LegislationRestricting Home Sharing




THE PEOPLE -TO-PEOPLE VOTING BLOC IS GROWING

2.

3.

1. Millennials overwhelming support Airbnb — and this demographic continues to grow

Airbnb has a strong base of support in cities — and that base will only continue to grow

Voters begin favorably inclined to the platform; when undecideds learn more, they support us

4. People who care about this issue vote and support candidates who support Airbnb




5. NEXT: 100 CLUBS




HISTORIC CHANGES IN CITIES




CITIES 1.0

Cities as villages, or groups

of villages, clusteredtogether as centers of trade,security and military sites

Historic Changes in Cities




CITIES 1.0

Cities as villages, or groups of

villages, clustered together ascenters of trade, security andmilitary sites

CITIES 2.0

Cities as industrial centers

where large populations ofworking people lived andworked, and wherecommunities were divided byvarious socio-economicfactors





CITIES 1.0

Cities as villages, or groups of

villages, clustered together ascenters of trade, security andmilitary sites

CITIES 2.0

Cities as industrial centers

where large populations ofworking people lived andworked, and wherecommunities were divided byvarious socio-economicfactors

CITIES 3.0

Cities as centers of creativity,

artists, etc. with youngpeople and families returningand leading the greatinversion, where cities arereturning to a village orcollection of villages




WITH ECONOMIC & RELATED SOCIETALCHANGES, MOVEMENTS APPEARED




Economic and Social Change Driving Economic Movements

Guilds


Guilds formed as organizations to represent the shared economic interests ofArtists and Tradesmen as society formed in Villages



Guilds

Political Parties



Political parties grew out of broader fights for political power around differingeconomic models




Guilds

Political Parties

Labor Unions



Political parties grew out of broader fights for political power around differingeconomic models

Labor unions developed to represent the shared interest of workers in

response to industrialization




100 CLUBS IN 2016




Home Sharing Clubs: Bringing Together the Voices of Middle Class Families Sharingthe Home in Which they Live





And This is Already Happening in Cities Around the World



2.

3.

1. Give our community access to the finest grassroots organizing training,

tools and support.

Provide dedicated Airbnb staff to provide information, support and a

hotline to our Headquarters.

Give our community the freedom to advocate for what works for them. We will

help them establish these organizations, but clubs will be independent.


We Will Build on Momentum by Continuing to Work With Our Community



Creating Organizing Centers to Lead the Fight


Advocacy Mobilization Social Clubs Best Practices Education




DigitalPlatform

OrganizingStaff

CreateExternal Org.

Host Advisors

And We Will Develop the Tools Necessary for our Community




100 CLUBSIN

2016



No on Proposition F:

A People-to-PeopleMovement

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Airbnb Proposition F Debrief

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