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Airport Advertising Almedalen Week
Airport AdvertisingAlmedalen Week
Swedavia - a sustainable airport group Sweden and the Gotland regionAirport Advertising
Almedalen WeekAlmedalen WeekStatistics and demographyPlan Visby Airport TerminalPlan Visby Airport OutdoorPricelist ArrivingPricelist DepartingPricelist Entire airportPricelist Outdoor
DigitalDigital Out of HomePricelist Digital networks
Metropolitan Almedalen packagesPricelist
Contact
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Content
Valid from 2018 with reservation for printing errors and price changes.
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Swedavia – a sustainable airport group
Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.
We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.
2017
2016
41 655 012
39 513 482
Number of travelers at the ten Swedavia airports:
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Sweden and the Gotland region
Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.
Gotland is Sweden's largest island, located east of the mainland and south of Stockholm. The island is the country's most affiliated county, but also the county with the largest share of small businesses. The lar-gest industries in the region is farming, food and stonemasonry. Gotland has a positive development regarding the visiting industry. As a popular tourist destination Gotland welcomes about 800 000 guests per year and during 2016 Gotland reached a record of more than one million guest night stays and close to 2.2 million people traveling to the island by flight and ferry. Also, service firms within the retail, transport, hotel, restaurant and experience trades has developed due to the tourism.
Visby is the most densely populated area of Gotland and one of the World Heritage Sites. Every year the Almedalen Week, also known as the politician week, is arranged in Visby, bringing almost 40 000 trave-lers to the island by flight, four times more than an average week at the airport.
Source: businesssweden.se, lansstyrelsen.se/Gotland, gotland.se & almedalsveckan.info
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Airport Advertising
Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.
With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotio-nal advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements.
Learn more at: swedavia.com/about-swedavia/advertising
Follow Swedavia Airport Advertising on LinkedIn
Almedalen Week
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Almedalen Week
Gotland is a popular Swedish tourist destination, with great environ- ment, sights and numerous events during the summer months. It is during this time of year that Visby Airport is experiencing a big increase in the number of travelers. Especially during the politician week, Almedalen Week, the traffic at the airport peaks. In 2017 the airport received close to 35 000 travelers during the week, fourfold the number of travelers at the airport during a regular week.
The high demand on air travel to and from Gotland during the Alme- dalen Week also affect most of Swedavia's other airports which also experience an increase in the number of travelers. During 2017 you could fly to Gotland via direct flight during the Almedalen Week via Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö, Umeå and Åre Östersund Airport.
Visby Airport is located just three and a half kilometer from the city center of Visby. The airport has been in operations since 1942 and had just about 500 000 travelers during 2017. In order to ensure the airports long-term capacity and attractiveness and to meet the demands of the present and future, the airport is now undergoing extensive reconstruc-tion. During 2017 the new check-in and departure halls were opened and during the following years more renovations will be carried out. The refurbishment of Visby Airport is expected to be finished by the end on 2019.
The traveler
Travel purpose
Total 2017
Arriving/Departing
Standard travelers per week
Percentage via Swedavia Airportsto
Business Leisure
Gender
Age (%)
Home country
34 50050/50
9 000
Men 44%Women 56%
67% 33%
16–19 1%20–34 18%35–49 43%50–64 33% 65+ 5%
Sweden 92%Other 8%
Number of passengers
To Visby Airport via Swedavia Airports
1. Bromma Stockholm (BMA)
2. Stockholm Arlanda (ARN)
3. Göteborg Landvetter (GOT) 4. Malmö (MMX) 5. Umeå (UME)
6. Åre Östersund (OSD)
Total traveler increase 2017 compared to 2016
+6%
87% (30 000)
Duration nights
2-5 nights 100%
Sheet is made up of statistics from Swedavia's travel survey 2013-2017.
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Statistics & demography Almedalen Week
1 2 3 4
Security
Arrivals
Check-in
For travelers Public area
Digital
Promotion VBY-0011
Special
Analogue 21 VBY-028 VBY-074 3 VBY-076 4
Digital Portrait6 faces
VBY-087
5 VBY-089
5 VBY-102 6
VBY-0032 VBY-0063 VBY-0554 VBY-0565
VBY-108 7 VBY-109 8 VBY-110
VBY-0576 VBY-0657 VBY-T-0068
Digital Landscape4 faces
1
2
3
1
1
4
5
6
2
2
73
4
5
2
6
3
7
8
9
10
4
11
12
5
67
8
8
13
14
VBY-T-01814
VBY-0683VBY-0582VBY-0501 VBY-0704 VBY-0735 VBY-0756 VBY-0777 VBY-0788 VBY-0799 VBY-08310 VBY-08911 VBY-10112 VBY-T-01713
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VBY-T-02615
Arrivals
Departure
VBY-0521 VBY-0532Analogue
VBY-0421Special VBY-0722 VBY-1113 VBY-T-0194
VBY-0917 VBY-0928
1 x8
1
2
3
VBY-0543 VBY-0854
VBY-0939 VBY-09410
2 x5
44
5
VBY-0865
VBY-09511
VBY-0906
VBY-09612
VBY-09713 VBY-09814 VBY-T-02315
76
98
1110
1213
14
3
VBY-1121Promotion VBY-T-0142
1
2
4
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Pricelist
Product
Showcase
Showcase
Showcase
Lightbox
Promotion area
Promotion area
Promotion area
Foil, baggage belt
Banner
Floor decals, package of three
Floor decal
Foil, baggage belt
Foil, baggage belt
Analogue sign
Banners, package of three
Promotion area
Foil, main exit
Magazine racks, arrival hall
Price, Almedalen Week*
10 000 SEK
10 000 SEK
10 000 SEK
25 000 SEK
30 000 SEK
30 000 SEK
30 000 SEK
35 000 SEK
35 000 SEK
35 000 SEK
20 000 SEK
35 000 SEK
35 000 SEK
60 000 SEK
35 000 SEK
30 000 SEK
60 000 SEK
30 000 SEK
Arriving
Designation
VBY-001
VBY-003
VBY-006
VBY-028
VBY-055
VBY-056
VBY-057
VBY-073
VBY-076
VBY-077
VBY-078
VBY-083
VBY-101
VBY-102
VBY-110
VBY-T-006
VBY-T-017
VBY-T-026
* All prices excl. VAT. Promotion
Special
Analogue
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BMA-008
VBY-073 & VBY-083
VBY-102
VBY-T-017
VBY-T-024
Pricelist
Product
Magazine racks
Promotion area
Foil, glass rail
Floor decal
Foil, main entrance
Banner
Foil, check-in counters
Price, Almedalen Week*
30 000 SEK
30 000 SEK
40 000 SEK
25 000 SEK
40 000 SEK
40 000 SEK
50 000 SEK
Departing
Designation
VBY-050
VBY-065
VBY-068
VBY-079
VBY-084
VBY-087
VBY-T-018
* All prices excl. VAT. Promotion
Special
Analogue
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VBY-T-018
Pricelist
Product
Banner
Banner
Banner
Carpet
Price, Almedalen Week*
25 000 SEK
25 000 SEK
25 000 SEK
80 000 SEK
Entire airport
Designation
VBY-074
VBY-108
VBY-109
VBY-T-019
* All prices excl. VAT. Promotion
Special
Analogue
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VBY-109
VBY-053 (see Outdoor)
VBY-T-019
Pricelist
Product
Flags landside, package of eight
Banner
Banner
Banner
Flags airside, package of five
Banners air traffic control center,
package of two
Double-sided lightbox
Banner
Banner
Banner
Banner
Banner
Banner
Banner
Banner
Banner
Foil, taxi waiting stop
Price, Almedalen Week*
50 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
100 000 SEK
50 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
60 000 SEK
Outdoor
Designation
VBY-042
VBY-052
VBY-053
VBY-054
VBY-072
VBY-085
VBY-086
VBY-090
VBY-091
VBY-092
VBY-093
VBY-094
VBY-095
VBY-096
VBY-097
VBY-098
VBY-111
* All prices excl. VAT. Promotion
Special
Analogue
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Pricelist
Product
Promotion area
Promotion area
Banner, dome main entrance
Price, Almedalen Week*
30 000 SEK
80 000 SEK
50 000 SEK
Outdoor, continuing
Designation
VBY-112
VBY-T-014
VBY-T-023
* All prices excl. VAT. Promotion
Special
Analogue
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BMA-023
VBY-094VBY-085
VBY-T-014VBY-042
Digital
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Digital Out of Home
Digital out of home advertising, commonly known as DOOH, is inte- grated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.
The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time.
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Pricelist
Placement
Entire airport Departing Arriving
Share of Voice
12.5 %
Digital network Portrait
* All prices excl. VAT.
Number of spaces
6
4 2
Price, Almedalen Week*
30 000 SEK
Placement
Entire airport Departing Arriving
Share of Voice
12.5 %
Digital network Landscape
Number of spaces
4
3 1
Price, Almedalen Week*
20 000 SEK
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Digital networks Portrait & Landscape
Metropolitan Almedalen packages
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Pricelist Metropolitan Almedalen packages
Product Description
Analogue
* All prices excl. VAT.
Price, Almedalen Week*
Departing
Arriving
Premium analogue advertising placements in the domestic areas of our four metropolitan Swedavia airports, customized to reach flights and travelers to Visby and Almedalen Week.
Premium analogue advertising placements in the domestic areas of our four metropolitan Swedavia airports, customized to reach flights and travelers arriving back from Visby and Almedalen Week.
120 000 SEK
120 000 SEK
Digital Portrait
Product Share of Voice Number of faces Price, Almedalen Week*
Metropolitan, domestic
National, domestic
71
96
12.5%
12.5%
192 000 SEK
200 000 SEK
Contact your sales representative at Airport Advertising for customized offerts and descriptions of the Metropolitan Almedalen packages. Metropolitan refers to our four largest airports - Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm and Malmö Airport.
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