INTRODUCTION

Hotel management. Tailored to fit.

“Thank you for your interest in Aleph Hospitality. Whether you are a hotel owner looking for someone to maximise the success of your asset, or a brand looking to accelerate your expansion through franchising, rest assured you’ve come to the right place.

“With our comprehensive and proven service offering, whether urban or resort location, branded or unbranded, large or small, we are extremely proud that our flexible management approach can be precisely tailored to meet your needs.

“To find out more, get in touch with us today – we look forward to bringing to life your individual vision of success.”

Bani HaddadFounder and Managing Director

Aleph Hospitality

alephhospitality.com

WHY CHOOSE ALEPH HOSPITALITY

A Full Service Hospitality Management Company

THIRD-PARTY MANAGEMENT

ü Three parties – hotel owner, brand franchisor and hotel management company

ü Ideal for – hotel owners looking to maximise the success of their asset or relieve themselves from day-to-day operations, who also want their hotel to be part of an international brand

WHITE-LABEL MANAGEMENT

ü Two parties - hotel owner and hotel management company

ü Ideal for – hotel owners looking to maximise the success of their asset or relieve themselves from day-to-day operations, but who either do not want to affiliate with an international brand or find themselves in a situation where the hotel is not suitable for / would not benefit from an affiliation with an international brand, potentially due to size, location or star rating

alephhospitality.com

Aleph Hospitality is the only company dedicated to Africa and the Middle East to offer both white-label and third-party management solutions for properties of varying star ratings, sizes and locations.

THIRD PARTY: THE BEST OF BOTH WORLDS

“HVS concludes that third party management companies encourage expansion both for the franchisor and the owner”1

An established model in the U.S., where the top ten third-party management companies alone account for more than 370,000 guest rooms2, third-party hotel management with Aleph Hospitality presents many benefits to both hotel owners and brand franchisors.

BENEFITS FOR HOTEL OWNERS

ü Often more flexible contract terms than direct management

ü Relief from the day-to-day operation of their asset

ü Access to the best of both worlds; the global distribution system of a brand coupled with the local expertise and personal service of a management company

ü Impartial advice – independent, personalised advice regarding brand selection and contract negotiations

BENEFITS FOR BRAND FRANCHISORS

ü Expand more rapidly into new territories through franchising

ü Facilitates a lower-risk, asset-light model – more commercially attractive than the traditional asset heavy owner-operator or resource heavy direct management structures

ü Trusted partner – all Aleph Hospitality staff have worked for major hotel companies and are committed to working together with brands to deliver enhanced brand equity and performance

1 Hotel Analyst, Third Party Management Companies: Key Trends and Issues 2 HotelManagement.net, 2018 Hotel Management Survey, April 2018

alephhospitality.com

WHITE LABEL: A NEW BEGINNING

Enabling Independent Hotels to Unlock their True PotentialThrough its white label operating solution, Aleph Hospitality can leverage its in-depth, first-hand knowledge of international best practices and operating standards to enable independent hotels to unlock their true potential and more effectively compete in today’s rapidly changing marketplace.

By appointing Aleph Hospitality to operate the hotel on their behalf, owners are relieved from the day-to-day management of their asset, while secure in the knowledge that decisions are made with their best interests in mind.

alephhospitality.com

BENEFITS FOR HOTEL OWNERS

ü Access to international best practices without the cost of a brand franchise ü Relief from the day-to-day operation of their assetü Turnaround of existing assets ü Low-risk with flexible contract terms and performance-related fee structureü Ability to retain existing hotel nameü Personal service of a hotel management company

EXPERTISE AND SERVICES

Property DevelopmentThe success of a hotel asset can often depend heavily on putting the right brand, in the right place, at the right time. The experienced Aleph Hospitality team are equipped to assist with site selection and property development, including:

≫ Site identification and validation≫ Concept development and adaptation to the market requirements≫ Brand search and selection≫ Programme plan preparation≫ Market analysis≫ Financing assistance

Aleph Hospitality is able to provide assistance with the optimum design and construction of guest rooms and public areas according to a multitude of segments and star ratings. The team can also provide recommendations for the often-overlooked back of house space, in order to help optimise the subsequent operation of the hotel post-opening. Services include:

≫ Design assistance and review≫ Architectural space planning≫ Interior design review≫ Information Technology planning and review

Design and Construction

alephhospitality.com

EXPERTISE AND SERVICES

Recruitment and TrainingAt its core, hospitality is a people business. In order to recruit, develop and retain the best talent, maximising guest satisfaction and minimising labour turnover, Aleph Hospitality is able to deploy a range of resources and expertise including:

≫ Development of an appropriate staffing matrix≫ Recruitment of the highest calibre General Manager and HODs≫ Induction plans and ongoing training≫ Personal development and succession planning≫ Employee recognition and reward schemes≫ Employee satisfaction surveys

The smooth and efficient running of a hotel impacts more than just the bottom line. Guest safety and satisfaction as well as compliance with local authority regulations are just a few of the many related components. Experienced in all aspects of hotel operations, the Aleph Hospitality team continually strive to deliver optimum gross operating profit as well as maximum stakeholder satisfaction. Services include:

≫ Operational strategy and procedures≫ Functional day-to-day operations in the best interest of the Owner≫ Safety and quality audits≫ Guest satisfaction monitoring ≫ Optimal financial performance≫ Timely reporting (statutory, brand owner and investor)

Operations

alephhospitality.com

EXPERTISE AND SERVICES

Sales and MarketingWith the ongoing proliferation of technology, a growing sharing economy and an increasingly mobile and information-rich consumer, the marketplace for guest accommodation is becoming ever more competitive and fragmented. With this in mind, Aleph Hospitality is focused on delivering the most heads in beds at the optimal rate, reducing cost of sale and third party commissions and ultimately increasing Gross Operating Profit. Sales and marketing services from Aleph Hospitality include:

≫ A sales and marketing plan bespoke to each hotel≫ Revenue management and yield optimisation auditing and support≫ Online distribution audits and customer segmentation≫ Full channel mix marketing≫ Sales training and support

From casual all-day-dining to bespoke, one-of-a-kind concepts which act as destinations in their own right, Aleph Hospitality is experienced in the development and operation of all manner of food and beverage outlets. Services include:

≫ Concept development≫ Franchise services

Food and Beverage

alephhospitality.com

OUR FOOTPRINT

Regional Specialists Aleph Hospitality specialises in hotel management across Africa and the Middle East. The team’s broad geographical experience has seen them develop and open hotels in countries as diverse as Ethiopia, Kenya, Tanzania, Saudi Arabia, Qatar, Iraq, Bahrain and the UAE.

Aleph Hospitality’s rapidly expanding portfolio currently includes hotels in both East and West Africa, spanning multiple star ratings and brands and a product mix ranging from bustling city centre hubs, to large-scale airport developments and exciting firsts, such as Liberia’s inaugural branded hotel.

alephhospitality.com

Days Hotel & Suites Dakar, Senegal

Monrovia Hotel, Liberia

Best Western Plus Nairobi Westlands, Kenya

Aleph Hospitality Head Office

Nairobi Airport Hotel, Kenya

Mombasa Hotel, Kenya

Getfam Hotel, Addis Ababa, Ethiopia

OUR FOOTPRINT

Best Western Plus Nairobi Westlands, KenyaBringing 100 newly-constructed, international-standard guest rooms, a dedicated meetings floor and a gym to the affluent Westlands district of Nairobi, the Best Western Plus will cater to both business and leisure travellers. Located north of the city centre, the contemporary hotel will also offer two food and beverage outlets, including a rooftop bar, in-keeping with the area’s existing popularity as an upmarket entertainment hub.

Located on Mombasa Road at Jomo Kenyatta International Airport, this outstanding new Nairobi airport hotel will offer 350 guest rooms, two food and beverage outlets and extensive events space including meeting rooms and a ballroom. Leisure facilities will include a fully-equipped gym, an outdoor pool and a spa, offering both a welcome retreat for transit passengers as well as a convenient base for travellers destined for the city, less than 20km away.

alephhospitality.com

Nairobi Airport Hotel, Kenya

Getfam Hotel, Addis Ababa, EthiopiaThis 115-room property is a hidden gem in the Ethiopian capital. The hotel offers a unique indoor heated swimming pool, one of the city’s best spas, a large conference and meetings centre and three food and beverage outlets. It is ideally located in close proximity to several major corporate and governmental offices and is also just 10 minutes from Addis Ababa airport.

OUR FOOTPRINT

Mombasa Hotel, KenyaThis new-build hotel will feature 106 guest rooms along with extensive events and leisure facilities, including a pool, rooftop bar and ballroom. Ideally located in the Nyali district, the hotel will offer business travellers convenient access to the central business district, as well as government and diplomatic institutions. Leisure travellers will enjoy its proximity to the city’s famous beaches, Nyali Golf Course and Mamba Village.

alephhospitality.com

OUR FOOTPRINT

Set to become Liberia’s first internationally-branded hotel, this landmark property will offer 107 newly-built, midscale guest rooms to the capital’s expanding business traveller base. Dining options will include one all-day-dining venue, one speciality restaurant, a beach bar and grill and a rooftop bar, with guests also able to take advantage of a gym, spa and meeting facilities on site.

alephhospitality.com

Monrovia Hotel, Liberia

Days Hotel & Suites Dakar, SenegalWith 84 modern, well-appointed guest rooms including two rooftop suites, the newly built Days Hotel & Suites Dakar will add much needed internationally-branded room stock to the Senegalese capital. Upon opening in the centre of the city, the hotel will offer four meeting rooms, a fully-equipped gym and a chic coffee shop, in addition to a stunning destination rooftop bar and restaurant.

ABOUT ALEPH HOSPITALITY

Experienced Leadership

alephhospitality.com

A visionary leader, decorated speaker and widely respected hospitality industry veteran, Bani Haddad has first-hand experience of virtually every aspect of hotel management. From site selection, fundraising and construction at Hospitality Management Services, to pre and post-opening operations with Starwood and Disneyland Resort Paris, to strategic growth and development as Regional Vice President Middle East & Africa, Wyndham Hotel Group, Haddad has over 20 years’ experience in launching, developing and successfully managing international hotel brands.

During his career, Haddad has orchestrated brand launches in countries including Ethiopia, Kenya, Tanzania, Saudi Arabia, Qatar and Bahrain and has received an MBA from IMHI, a joint programme established by Cornell University’s School of Hotel Administration and ESSEC.

BANI HADDADFounder and Managing Director

Haddad founded Aleph Hospitality in 2015 after identifying a significant gap in the market for a hotel management company that could offer hotel owners across Africa and the Middle East both extensive international experience and in-depth local knowledge. The company’s name draws on the enterprising and entrepreneurial spirit of the ancient Phoenicians, who are widely credited with revolutionising the way the world communicates through the development of the ‘Aleph-bet’, or alphabet. As such, Aleph Hospitality represents both the solid foundation of the hospitality industry as well as an exciting new approach for the region.

ABOUT ALEPH HOSPITALITY

Expert Executive Team

alephhospitality.com

All Aleph Hospitality executives are highly experienced in their field. In addition to having held positions at Director level or above in some of the world’s leading hotel companies, such as Hilton Worldwide, AccorHotels and Wyndham Hotel Group, all have lived and worked in multiple geographies and have an in-depth working knowledge of Africa and the Middle East.

NADIR CELILOGLUVice President Technical Services

ESTELLE CHAMBOSTVice President Human Resources

ROZ MONEYVice President Marketing & PR

STEVE PRATTVice President Operations Support & Training

To find out more, email info@alephhospitality.com or phone +97144207922 today