Align Business and Information Technology – with SOA

Pradeep NairDirector – Software Group (IBM India/SA)

Sounds familiar?

• Why do I have to give you such detailed specifications of what I need?

• Why does it take six months to get this system implemented?• Why do I have to pay for this function again?• Why couldn’t you anticipate this function that I need now?

• Nett, why does it take so long? And cost so much?

Companies that demonstrate the

highest levels of Agility and Innovation realize

the greatest growth

Gro

wth

OrganicAcquisition

s

Agility

Innovation

Agility is Essential to any Growth Strategy

The Enterprise of the Future Demands Agility

Achieve Greater Agility Through Service Orientation

Drive loyalty by meeting customer expectations

Become indispensable not just irreplaceable

Create new value offerings to enable up-selling

Drive quality assurance by continuously surveying

Continually evolve services

Know customers and their profiles

Industry Frameworks Accelerate Service Orientation

Lowers project risk and costAccelerates adoption of industry standards

Standards-based industry-specific extensions Business Partner-provided assets

Software platforms based on business specific usage pattern

Framework Coverage Across IndustriesToday

Telecommunications

Energy & Utilities

Retail

Banking

Financial Markets

Automotive

Electronics

Aerospace & Defense

Chemicals & Petroleum

Healthcare

In Pipeline

Manufacturing Integration

Media Hub

Network Centric Operations

Customs, Ports and Borders

Insurance Process Automation

Core Banking Renovation

Bharti Airtel - IT infrastructure which enabled rather than hindered rapid growth

A Flexible Business Architecture

Scale to meet the needs of 1.5 million new customers per month

Grow productivity through the reduction of routine inquiries to the Customer Support Centre, and by enabling the CSRs to cross sell

Reduce costs by eliminating duplicate systems and support structures

Integration and sharing of business processes

Increased customer satisfaction & retention

Real Business Value with SOA

A Flexible Business Architecture

Enable Efficiency Activate new mobile accounts in less

than 2 hours vs. days

Save costs Self-service website: customer satisfaction call center load

Customer retention through improved Business Intelligence

SOA standardized platform

Real Business Value with SOA

Bharti Airtel leveraged IBM SOA platform and Industry Frameworks to...

Used SOA for faster time to market & customer centricity

• Reliance Life wanted to accelerate time to market delivering new products ahead of competition

• Reusable building blocks

• Incremental approach to business solutions that lowers risk

• Adopt an IT platform which allows dynamic assembly and delivery of services based on business context

Faster Time to Market

Address Change

Fund Switch

Future PremiumReallocation

Policy Search

Nominee Change

Make Claim

Policy Details

Address Change

Fund Switch

Future PremiumReallocation

Policy Search

Nominee Change

Make Claim

Retail Life Insurance

Reused

Group Life Insurance

Address Change

Policy Search

Nominee Change

Policy details

Retail Agency

Implementation time : 3 months Implementation time : 1 month Implementation time : 1 month

Tata Sky needed a highly scalable and flexible IT infrastructure for its “greenfield” deployment.

Enable dynamic service delivery to customers e.g. provisioning, changing customers package, increasing the number of channels

Ensure Tata Sky’s ability to respond to customer growth & service demands

Solution required future proof technology keeping in mind emerging needs

Real Business Value with SOATata Sky

IBM SOA platform allowed seamless integration between various channels to respond quickly to customer service demands

Ensured that processes were deployed, initiated and monitored to meet key performance indicators

Simplified customer interaction through SMS for all their needs

Real Business Value with SOATata Sky

SOA in India : IBM’s the clear leader!

IBM is the leader in terms of capability,

perception and deployments

Today's Business Landscape is Undergoing Rapid and Transformational Change

IBM can help you succeed

Engage IBM SOA team for a SOA Briefing

Evolve the SOA Roadmap for key Business Initiatives in your environment

Review SOA Solution Architecture and adoption feasibility in your business environment

Engage IBM SOA Team to conduct an SOA Readiness Assessment

Implement SOA Platform and build from Basic to Advanced as your needs evolve