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JUST FOR STUDENTS

CAMPAIGN

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THE CAMPAIGN

We've developed a proven college marketing vehicle that delivers your brand

into the hands of students across the country, daily, in the most captive of

environments the classroom. While we definitely didn't create the

environment, we did find a way to penetrate it in an innovative way that

enables unparalleled access to college students, and the means to exert astrong and enduring impact on their thinking and behavior. A simple yet

powerful tool.

Unlike other student-targeted advertising vehicles, our notebooks provide

the students with the opportunity to interact with your brand in a learning

environment, during the critical time of their lives when brand preferences

are being formed. To ensure maximum impact and exposure, the notebooks

are designed for students to use over the course of an entire college

semester; which means, your ad will be seen approximately 150 times over

a 6-month period.

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MISSION, VISION &VALUES

Our mission is to establish marketing medium for

advertising to students offering unparalleled

coverage through in-classroom endorsement and

hand-to-hand distribution by colleges.

Our Vision is to become NO 1 marketing medium for

advertising to College & University student byproviding free co-branded notebooks that allow

advertisers with direct access to the student

population"

Our Values: we keep our customers at the heart of

our business and work with them to help themsucceed. We are determined to deliver on our

commitments - reliable, efficient and ready to go

that extra mile to deliver what we promise.

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ENVIORMENTAL FRIENDLY

With growing concern over the sustainability

of the planet and our natural resources,

Sundaram Notebooks has been continuing

to seek out unique and high quality paper

that are produced from renewable and post-consumer resources with a constant

dedication to quality.

Normally paper is made from the pulp of

Tree; leads to vast Deforestration.However

,this book is Eco-Friendly because its made

from recycled fibre.

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THE SUNDARAM ADVANTAGE

ACCESS :Our Notebooks can engage your Brand message with over 2 lacstudents (Age 18-24s) across Mumbai.

Place your Brand directly in the hands of students, EVERYDAY! :Notebooks are a necessity and used every day by college students. Weprovide each student with a high quality spiral notebook that has 300 notes

taking pages with monthly calendar.

Go Wherever Students Go:The notebooks will accompany the student, with your brand message, intoclasses, while they are taking notes, studying in the library or at homepreparing for exams.

Align your Brand with the Institution:Participating colleges will distribute the to every student. The notebook willfeature the college logo on the front cover and include pages of vitalinstitution-related information; indirectly endorsing the brands present inthe notebook.

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THE IMPACT

Captive Audience 24/7 :

we reach students during classes. This is a time when students are attentive,

receptive, and willing to learn. It is also a time when they are most susceptible to

remembering messages given to them.

Capture an Engaging Vehicle:

Studies Show that Students actively engage with the dividers and covers thus

seeing your ads. Crosswords, Trivia, or Scribbling on the pages allow students to

interact with your brand for an extended period of time.

Brand Repeat Exposure:

The notebook dividers will be seen EVERYDAY approximately 192 impressions for the

period of a whole academic year in classroom environment, far more exposure than

ANY traditional advertisement.

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CLOSER LOOK

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EXAMPLE DIVIDERS

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MARKETING TO STUDENTS

The student market is an ever growing market, not to mention that students

are the most profitable group of 18-24 year olds.

Traditional forms of advertising, such as mainstream radio, TV and billboard

advertising campaigns, are not ideal channels for reaching todays students.

Today's youth are the most informed and media-aware group in history.

College is an important time in targeting consumers, as students form

lasting opinions of brands. Attracting students at this time has huge long run

brand loyalty consequences, which is why, advertising to college students

often results in valuable, lifelong customers.

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COST EFFECTIVE WAY TO REACH YOUR TARGET !

Our notebook media is one of the most cost effective methods for marketingyour brand to the student population. For example, advertising in ournotebook media is up to half the price than compared to student advertisingthrough other media.

These are relatively new consumers, with:

Large disposable incomes.

Un-shaped brand allegiances and purchasing habits.

They are early adopters

Open to Experimentation

We provides marketers with an effective media with unparalleled access to themost valuable segment of the 18-24 population at a cost of just

2RS PER STUDENT FOR A PERIOD OF SIX MONTHS.

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ACCOMPLISH YOUR CSR

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