Allstate Home + Life is a seamless way to offer customers life insurance through the homeowners sales process. We want to help homeowners understand how our TrueFit policy can protect their family’s ability to stay in the home. Getting Started: • EAs and LSPs can seamlessly generate a TrueFit quote as part of the homeowners process • The Home + Life process targets customers 50 and younger with mortgages of under $1 million • Simply use Personalized Proposal for home quotes by updating your profile — be sure to opt-in to automate “to-do’s” in eAgent Seamless Integration: • Alliance will generate two fields to capture information for a TrueFit quote: Mortgage Balance and Mortgage Expiration Year • Personalized Proposal will provide TrueFit quotes to targeted customers as part of the homeowners proposal • The Policy Declaration Welcome Letter automatically includes a quote for target customers • Once you opt-in, eAgent will automatically provide “to-do’s” and a follow-up customer email Benefits: • Multiline households are more loyal to Allstate! 95% of customers who have Allstate auto, property and life stay with us • The Home + Life process can help agencies achieve their goals by integrating Personalized Proposal, eAgent and life and retirement production • Offering Allstate Home + Life shows customers that providing holistic household solutions are part of your trusted advisor relationship Allstate Home + Life Protect Their Mortgage Questions: Additional resources are on Gateway or available from your Field Sales Leader Numbers You Should Know: Opportunity 370,000 new homeowners customers will receive a TrueFit quote through Home + Life Motivation 67% of consumers who shop for life insurance because they bought a house or vacation home end up buying life insurance Need 717 Allstate customers die every day, but we pay only 32 death claims a day. We have a real opportunity to help our customers provide for their loved ones with an Allstate life insurance policy. What’s In It for You? • Provide customers with added peace of mind: The ability to pay the mortgage if the unexpected happens is a top reason people buy life insurance. (LIMRA) • Improve awareness of Allstate’s life and retirement offerings and deepen customer relationships. • Capitalize on portfolio growth points, with production tailored to agency size. All products may not be offered in all states. Please contact your wholesaler for product availability. FOR BROKER-DEALER OR AGENT USE ONLY — Not for public dissemination. May not be distributed, reprinted or shown to the public in oral, written or electronic form as sales material. Do you want a lift? Life policies submitted for qualifying homeowners quotes are up +73% in 2016, when compared with the normal 2015 run rate. Incremental lift attributed to Home + Life reached 4,000 life policies for 2016.
Transcript
Allstate Home + Life is a seamless way to offer customers life insurance through the homeowners sales process. We want to help homeowners understand
how our TrueFit policy can protect their family’s ability to stay in the home.
Getting Started: • EAs and LSPs can seamlessly generate a TrueFit quote
as part of the homeowners process
• The Home + Life process targets customers 50 and younger with mortgages of under $1 million
• Simply use Personalized Proposal for home quotes by updating your profile — be sure to opt-in to automate “to-do’s” in eAgent
Seamless Integration:• Alliance will generate two fields to capture information
for a TrueFit quote: Mortgage Balance and Mortgage Expiration Year
• Personalized Proposal will provide TrueFit quotes to targeted customers as part of the homeowners proposal
• The Policy Declaration Welcome Letter automatically includes a quote for target customers
• Once you opt-in, eAgent will automatically provide “to-do’s” and a follow-up customer email
Benefits:• Multiline households are more loyal to Allstate! 95%
of customers who have Allstate auto, property and life stay with us
• The Home + Life process can help agencies achieve their goals by integrating Personalized Proposal, eAgent and life and retirement production
• Offering Allstate Home + Life shows customers that providing holistic household solutions are part of your trusted advisor relationship
Allstate Home + Life Protect Their Mortgage
Questions: Additional resources are on Gateway or available from your Field Sales Leader
Numbers You Should Know:
Opportunity
370,000 new homeowners customers will receive a TrueFit quote through Home + Life
Motivation
67% of consumers who shop for life insurance because they bought a house or vacation home end up buying life insurance
Need
717 Allstate customers die every day, but we pay only 32 death claims a day. We have a real opportunity to help our customers provide for their loved ones with an Allstate life insurance policy.
What’s In It for You?• Provide customers with added peace of mind:
The ability to pay the mortgage if the unexpected happens is a top reason people buy life insurance. (LIMRA)
• Improve awareness of Allstate’s life and retirement offerings and deepen customer relationships.
• Capitalize on portfolio growth points, with production tailored to agency size.
All products may not be offered in all states. Please contact your wholesaler for product availability. FOR BROKER-DEALER OR AGENT USE ONLY — Not for public dissemination. May not be distributed, reprinted or shown to the public in oral, written or electronic form as sales material.
Do you want a lift?
Life policies submitted for qualifying homeowners quotes are up +73% in 2016, when compared with the normal 2015 run rate.
Incremental lift attributed to Home + Life reached 4,000 life policies for 2016.
Program Objective: Integrate life insurance into a comprehensive home protection discussion. By offering Home + Life, you show customers you are looking out for their overall protection needs as their trusted advisor.
Customer Target: Young and Established Households that are 50 years-old and under, with a mortgage of $990,000 or less.
1. Recommend life insurance when quoting. A customized Allstate TrueFit® life insurance quote based on the customer’s mortgage amount and duration offers you
the opportunity to position life insurance while gathering information through the Alliance coverage tab.
Four opportunities to create awareness during the homeowner’s sales process
2. Discuss the life quote in the Personalized Proposal. The same life insurance quote provided through Alliance will be available to customers in the Personalized Proposal, providing
a great opportunity to follow up when the proposal is delivered.
3. Stay in touch when the policy is delivered. The Homeowners Welcome Letter reiterates the importance of life insurance by encouraging
customers to “protect what makes their house a home” and gives you another opportunity to ensure they see the quote.
4. Follow up with eAgent. With eAgent, your agency can setup a “To-Do” reminder and automatically send a follow up email to new homeowners
customers using the pre-approved eAgent system template. Once the email is sent, follow up with a phone call to reinforce the value of life insurance.
Suggested Language:
Life-Licensed Producers: “The next thing you’ll see in your Personal Proposal is a quote for TrueFit life insurance. One of our priorities is making sure you have enough life insurance to keep your family in your home, no matter what happens. Do you have a few minutes to discuss? I can review the quote and coverage with you and answer any questions you may have.”
Non-Life Licensed Producers: “The next thing you’ll see in your Personal Proposal is a quote for TrueFit life insurance. One of our priorities is making sure you have enough life insurance to keep your family in your home, no matter what happens. Our financial professional, (EFS or licensed rep name), would be happy to meet with you to discuss and answer any questions you may have. I’d like to get you on his/her schedule as soon as possible so that we can help make sure you are protected.”
Suggested Language: “Our agency prides itself on seeing if there are any gaps in coverage. One that comes up quite frequently is life insurance. Life insurance could help your family stay in your home in the event of your untimely death by being used to cover the cost of the mortgage.”
Suggested Language: “Congratulations! Your Homeowners policy issued! I’d like to take a minute to walk through the policy to make sure everything looks good and also talk about adding life insurance protection to your coverage. We want to make sure your home is protected for your family and that’s why adding life insurance is such an important part of the home buying process.”
Suggested Language: “I’m calling to thank you for your business. We hope your experience with the agency has been excellent. We wanted to follow-up one last time to address the gap we see in many of our customer’s life insurance coverage. Life insurance can help make a huge difference in your family’s life and keep them in your home should the unthinkable happen.”
