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Green Matters:Tata Motors, a Company thatcares about the future...

True to the tradition of the Tata

Group, Tata Motors is committedin letter and spirit to CorporateSocial Responsibility. It is asignatory to the United NationsGlobal Compact, and is engagedin community and socialinitiatives on labour andenvironment standards incompliance with the principles ofthe Global Compact. Inaccordance with this, it plays an

active role in communitydevelopment, serving ruralcommunities adjacent to itsmanufacturing locations.

Tata Motors believes intechnology for tomorrow. Ourproducts stand testimony tothis.Our annual expenditure onR&D is approximately 2% of ourturnover. We have also set up two

in-house Engineering ResearchCentres that house India's onlyCertified Crash Test Facility. Weensure that our products areenvironmentally sound in avariety of ways. These includereducing hazardous materials invehicle components, developingextended life lubricants, fluids andusing ozone-friendly refrigerants.Tata Motors has been makingconscious effort in theimplementation of severalenvironmentally sensitivetechnologies in manufacturingprocesses. The Company usessome of the world's mostadvanced equipment for emissioncheck and control.

Tata Motors is constantly working towards developingalternative fuel engine technologies. It hasmanufactured CNG version of buses and followed itup with a CNG version of its passenger car, the Indica.

Restoring Ecological Balance:Tata Motors has set up effluent treatment facilities inits plants, to avoid release of polluted water into theecosystem. In Pune, the treated water is conserved inlakes attracting various species of birds from aroundthe world thus turning the space into a green belt.

Tree plantation programmes involving villagers andTata Motors employees, have turned acres of barrenvillage green. Tata Motors has planted as many as80,000 trees in the works and the township and more

than 2.4 million trees have been planted in Jamshedpurregion. Over half a million trees have been planted inthe Poona region. Tata Motors has directed all itssuppliers to package their products in alternatematerial instead of wood.

End of Life Vehicle Treatment and Recycling: Indiais a recycling society with many people making valueout the recovery of waste materials discarded fromproducts at the end of their useful life.

However, Europe, and some other export markets,have recognised that they have become a 'throwaway'society in recent decades, and are now introducingwaste prevention regimes in different industry sectorsto collect and recycle valuable resource rather than itending up in landfill.

In the Automotive sector, the European End of LifeVehicle (ELV) Directive, points responsibility for thisissue to vehicle manufacturers, and the scrap carrecovery industry. Similar regulations are being

introduced in Japan and Korea.

Naturally, Tata Motors has already met the 'producerresponsibility' aspects of the ELV Directive, such ascompliance to Heavy metals and other hazardoussubstance restrictions. Also, material code marking ofplastic parts has been introduced to aid achievement ofdemanding European recycling targets.

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Tata Motors concern is manifestedby a dual approach -1) Reduction of environmentalpollution and regular pollution

control drives2) Restoration of ecologicalbalance.

Our endeavors towardsenvironment protection are soiland water conservationprogrammes and extensive treeplantation drives. Tata Motors iscommitted to restoring andpreserving environmental balance,

by reducing waste and pollutants,conserving resources andrecycling materials.

Reducing Pollution:

Tata Motors has been at theforefront of the Indian automobileindustry's anti-pollution efforts byintroducing cleaner engines. It isthe first Indian Company tointroduce vehicles with Euro

norms well ahead of themandated dates. Tata Motors'joint venture with CumminsEngine Company, USA, in 1992,was a pioneering effort tointroduce emission controltechnology for India. Over theyears, Tata Motors has also madeinvestments in setting up of anadvanced emission-testinglaboratory.

With the intention of protectingthe environment, Tata Motors hasupgraded the performance of itsentire range of four and sixcylinder engines to meetinternational emission standards.This has been accomplished with

Central to this European regulation is formanufacturers to provide free take-back networks forenvironmentally sound treatment of ELVs. Last ownercontacts for access to Tata Motors subscribed take-

back schemes can be found in:www.tatamotors.com/takeback.php

Only specially authorized vehicle dismantler andshredder operators are allowed to treat ELVs inEurope, and they have access to Tata Motors ELVtreatment information by registering on:www.tatamotors.com/dismantlers.php

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the help of world-renownedengine consultants like Ricardoand AVL. These engines are usedin Tata Motors vehicles in the

Indian market, as well as in over70 export markets.

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SWOT Analysis - Tata Motors Limited

The company began in 1945 and has produced more than 4 million vehicles. Tata MotorsLimited is the largest car producer in India. It manufactures commercial and passengervehicles, and employs in excess of 23,000 people. This SWOT analysis is about TataMotors.

Strengths

The internationalisation strategy so far has been to keep local managers in newacquisitions, and to only transplant a couple of senior managers from India intothe new market. The benefit is that Tata has been able to exchange expertise. Forexample after the Daewoo acquisition the Indian company leaned work disciplineand how to get the final product 'right first time.'

The company has a strategy in place for the next stage of its expansion. Not onlyis it focusing upon new products and acquisitions, but it also has a programme ofintensive management development in place in order to establish its leaders fortomorrow.

The company has had a successful alliance with Italian mass producer Fiat since2006. This has enhanced the product portfolio for Tata and Fiat in terms ofproduction and knowledge exchange. For example, the Fiat Palio Style waslaunched by Tata in 2007, and the companies have an agreement to build a pick-up targeted at Central and South America.

Weaknesses

http://www.tatamotors.com/our_world/we_care.php?Page=1http://www.tatamotors.com/search/http://www.tatamotors.com/sitemap.phphttp://www.allindia.com/http://marketingteacher.com/lesson-store/lesson-swot.htmlhttp://www.tatamotors.com/our_world/we_care.php?Page=1http://www.tatamotors.com/our_world/we_care.php?Page=1http://www.tatamotors.com/search/http://www.tatamotors.com/sitemap.phphttp://www.allindia.com/http://marketingteacher.com/lesson-store/lesson-swot.html

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The company's passenger car products are based upon 3rd and 4th generationplatforms, which put Tata Motors Limited at a disadvantage with competing carmanufacturers.

Despite buying the Jaguar and Land Rover brands (see opportunities below); Tathas not got a foothold in the luxury car segment in its domestic, Indian market. Is

the brand associated with commercial vehicles and low-cost passenger cars to theextent that it has isolated itself from lucrative segments in a more aspiring India? One weakness which is often not recognised is that in English the word 'tat' means

rubbish. Would the brand sensitive British consumer ever buy into such a brand?Maybe not, but they would buy into Fiat, Jaguar and Land Rover (seeopportunities and strengths).

Opportunities

In the summer of 2008 Tata Motor's announced that it had successfully purchasedthe Land Rover and Jaguar brands from Ford Motors for UK 2.3 million. Two of

the World's luxury car brand have been added to its portfolio of brands, and willundoubtedly off the company the chance to market vehicles in the luxurysegments.

Tata Motors Limited acquired Daewoo Motor's Commercial vehicle business in2004 for around USD $16 million.

Nano is the cheapest car in the World - retailing at little more than a motorbike.Whilst the World is getting ready for greener alternatives to gas-guzzlers, is theNano the answer in terms of concept or brand? Incidentally, the new Land Roverand Jaguar models will cost up to 85 times more than a standard Nano!

The new global track platform is about to be launched from its Korean(previously Daewoo) plant. Again, at a time when the World is looking for

environmentally friendly transport alternatives, is now the right time to move intothis segment? The answer to this question (and the one above) is that new andemerging industrial nations such as India, South Korea and China will have athirst for low-cost passenger and commercial vehicles. These are theopportunities. However the company has put in place a very proactive CorporateSocial Responsibility (CSR) committee to address potential strategies that willmake is operations more sustainable.

The range of Super Milo fuel efficient buses are powered by super-efficient, eco-friendly engines. The bus has optional organic clutch with booster assist andbetter air intakes that will reduce fuel consumption by up to 10%.

Threats

Other competing car manufacturers have been in the passenger car business for40, 50 or more years. Therefore Tata Motors Limited has to catch up in terms ofquality and lean production.

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Sustainability and environmentalism could mean extra costs for this low-costproducer. This could impact its underpinning competitive advantage. Obviously,as Tata globalises and buys into other brands this problem could be alleviated.

Since the company has focused upon the commercial and small vehicle segments,it has left itself open to competition from overseas companies for the emerging

Indian luxury segments. For example ICICI bank and DaimlerChrysler haveinvested in a new Pune-based plant which will build 5000 new Mercedes-Benzper annum. Other players developing luxury cars targeted at the Indian marketinclude Ford, Honda and Toyota. In fact the entire Indian market has become atarget for other global competitors including Maruti Udyog, General Motors, Fordand others.

Rising prices in the global economy could pose a threat to Tata Motors Limitedon a couple of fronts. The price of steel and aluminium is increasing puttingpressure on the costs of production. Many of Tata's products run on Diesel fuelwhich is becoming expensive globally and within its traditional home market.

Bibliography

Tata Motors' Official WebsiteWiki - Tata Motors LtdBusiness Today - Pick and ChooseBusiness Today - Tata Motors to bring Jaguar, Land Rover to India

Board of Directors

Mr.

RatanN

Tata(Chairman)

Mr. Ravi Kant

Dr. J J Irani

Mr. Nusli N Wadia

Mr. S M Palia

Dr. R A Mashelkar

Mr. Nasser Munjee

Mr. Subodh Bhargava

Mr. V K Jairath

Mr. Ranendra Sen

Dr. Ralf Speth

Mr. Carl-Peter Forster

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Mr. P M Telang

Senior Management

Mr. Carl-PeterForster

Chief Executive Officer & Managing Director

Mr. P M Telang Managing Director-India Operations

Mr. C Ramakrishnan Chief Financial Officer

Mr. R Pisharody President (Commercial Vehicles Business Unit)

Mr. T Leverton Head, Advanced and Product Engineering

Mr. S B Borwankar Sr. Vice President (Manufacturing Operations-CVBU)

Mr. S Krishnan Sr. Vice President (Latin America-Operations)Mr. P Y Gurav Sr. Vice President (Corp. Finance-Accounts and Taxation)

Mr. Prabir Jha Sr. Vice President, Human Resources

Mr P K Chobe Head (Jamshedpur - Plant)

Mr. Vikram Sinha Head (Car Plant - PCBU)

Mr. B B Parekh Chief (Strategic Sourcing)

Mr. U K Mishra Vice President (ADD and Materials - CVBU)

Mr. A AGajendragadkar

Vice President (Corp. Finance-Business Planning)

Mr. N Pinge Chief Internal Auditor

Mr. R Bagga Vice President (Legal)

Mr. R Ramakrishnan Vice President - Sales & Marketing(CVBU)

Mr. S Ravishankar Vice President (Engg. Systems, ERC)

Mr. Girish Wagh Head (Small Car Project)

Mr. Atul Renavikar Head (Pantnagar Plant)

Company Secretary

Mr. H K Sethna

Corporate Communications

Mr. Debasis Ray Head - Corporate Communications

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Profile

Tata Motors Limited is India's largest automobile company, with consolidated revenuesof Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehiclesin each segment, and among the top three in passenger vehicles with winning products inthe compact, midsize car and utility vehicle segments. The company is the world's fourthlargest truck manufacturer, and the world's second largest bus manufacturer.

The company's 24,000 employees are guided by the vision to be "best in the manner in

which we operate, best in the products we deliver, and best in our value system andethics."

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth ofIndia. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in1954. The company's manufacturing base in India is spread across Jamshedpur(Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) andDharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up anindustrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) toproduce both Fiat and Tata cars and Fiat powertrains. The company is establishing a newplant at Sanand (Gujarat). The company's dealership, sales, services and spare parts

network comprises over 3500 touch points; Tata Motors also distributes and markets Fiatbranded cars in India.

Tata Motors, the first company from India's engineering sector to be listed in the NewYork Stock Exchange (September 2004), has also emerged as an international automobilecompany. Through subsidiaries and associate companies, Tata Motors has operations inthe UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a businesscomprising the two iconic British brands that was acquired in 2008. In 2004, it acquiredthe Daewoo Commercial Vehicles Company, South Korea's second largest truck maker.The rechristened Tata Daewoo Commercial Vehicles Company has launched several newproducts in the Korean market, while also exporting these products to several

international markets. Today two-thirds of heavy commercial vehicle exports out ofSouth Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake inHispano Carrocera, a reputed Spanish bus and coach manufacturer, and subsequently theremaining stake in 2009. Hispano's presence is being expanded in other markets. In 2006,Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global leader inbody-building for buses and coaches to manufacture fully-built buses and coaches forIndia and select international markets. In 2006, Tata Motors entered into joint venturewith Thonburi Automotive Assembly Plant Company of Thailand to manufacture and

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market the company's pickup vehicles in Thailand. The new plant of Tata Motors(Thailand) has begun production of the Xenon pickup truck, with the Xenon having beenlaunched in Thailand in 2008.

Tata Motors is also expanding its international footprint, established through exportssince 1961. The company's commercial and passenger vehicles are already beingmarketed in several countries in Europe, Africa, the Middle East, South East Asia, SouthAsia and South America. It has franchisee/joint venture assembly operations in Kenya,Bangladesh, Ukraine, Russia, Senegal and South Africa.

The foundation of the company's growth over the last 50 years is a deep understanding ofeconomic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D. With over 3,000 engineers and scientists,the company's Engineering Research Centre, established in 1966, has enabled pioneeringtechnologies and products. The company today has R&D centres in Pune, Jamshedpur,

Lucknow, Dharwad in India, and in South Korea, Spain, and the UK. It was Tata Motors,which developed the first indigenously developed Light Commercial Vehicle, India's firstSports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenouspassenger car. Within two years of launch, Tata Indica became India's largest selling carin its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace,India's first indigenously developed mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India andthe world have been looking forward to. The Tata Nano has been subsequently launched,as planned, in India in March 2009. A development, which signifies a first for the globalautomobile industry, the Nano brings the comfort and safety of a car within the reach of

thousands of families. The standard version has been priced at Rs.100,000 (excludingVAT and transportation cost).

Designed with a family in mind, it has a roomy passenger compartment with generous legspace and head room. It can comfortably seat four persons. Its mono-volume design willset a new benchmark among small cars. Its safety performance exceeds regulatoryrequirements in India. Its tailpipe emission performance too exceeds regulatoryrequirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. The lean design strategy has helpedminimise weight, which helps maximise performance per unit of energy consumed anddelivers high fuel efficiency. The high fuel efficiency also ensures that the car has lowcarbon dioxide emissions, thereby providing the twin benefits of an affordabletransportation solution with a low carbon footprint.

In May 2009, Tata Motors introduced ushered in a new era in the Indian automobileindustry, in keeping with its pioneering tradition, by unveiling its new range of worldstandard trucks called Prima. In their power, speed, carrying capacity, operating economyand trims, they will introduce new benchmarks in India and match the best in the world in

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performance at a lower life-cycle cost.

Tata Motors is equally focussed on environment-friendly technologies in emissions andalternative fuels. . It has developed electric and hybrid vehicles both for personal and

public transportation. It has also been implementing several environment-friendlytechnologies in manufacturing processes, significantly enhancing resource conservation

Through its subsidiaries, the company is engaged in engineering and automotivesolutions, construction equipment manufacturing, automotive vehicle componentsmanufacturing and supply chain activities, machine tools and factory automationsolutions, high-precision tooling and plastic and electronic components for automotiveand computer applications, and automotive retailing and service operations.

Tata Motors is committed to improving the quality of life of communities by working onfour thrust areas employability, education, health and environment. The activities touch

the lives of more than a million citizens. The company's support on education andemployability is focused on youth and women. They range from schools to technicaleducation institutes to actual facilitation of income generation. In health, our interventionis in both preventive and curative health care. The goal of environment protection isachieved through tree plantation, conserving water and creating new water bodies and,last but not the least, by introducing appropriate technologies in our vehicles andoperations for constantly enhancing environment care.

With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

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November 11, 2010 InformationWeek

SMB Marketing Favors Websites Over Social

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Surveys show online marketing dollars focus on websites and email, withFaceboook, LinkedIn, and Twitter, lagging behind, though growing.

November 11, 2010 InformationWeek

Spam Down 47% After Botnet Busts

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Still, spam made up 86.6% of all messages in October and automated toolkitsincreased the prevalence of phishing threats, reported Symantec.

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Mobile Shopping To Take Off For Holidays

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White House Interactive Tour Goes Online

Web app gives users a glimpse of everything from the Residence State Floor tothe West Wing, East Wing and South Lawn.

November 10, 2010 InformationWeek

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tata Motors Share Price

Add to portfolio1224.00 6.50 (0.53%) BSE: 25 Nov 2010 13:54:00:000BSE: 500570 , NSE: TATAMOTORS , Group: ACharts FinancialsAnnouncementsNewsBlogsUpdatesPicksDiscussions

Moreo Stock PriceTata Motors today's Stock Price Graph Tata Motors this

week's stock Price Graph Tata Motors this month's Stock Price Graph TataMotors this year's Stock Price Graph

o FinancialsTata Motors Financials

o NoticesTata Motors bonus announcements

o NewsTata Motors News

o BlogsTata Motors Blogs

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o Tips & CommentsTata Motors Tips & Comments

Current Open High Low Prev.Close Volume 52 Wk High 52 Wk Low

BSE1224.00 1231.90 1249.90 1208.50 1217.50 202,878 1350.00 611.00

NSE1218.00 1230.50 1249.90 1208.45 1218.85 1,718,031 1348.00 610.00

View all updates Market UpdatesTata Motors to sell 250,000 vehicles on Ace platform FY11Posted on Nov 24 2010 12:42PM

Buy Sell Hold Tip & Views

Stock : Tata MotorsShare your views, tips, comments, questions or start a discussionPost my pick

on Tata Motors"can i invest in tata motors "

posted by sandeep2999 3 mnths agoReply

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DayWeekMonthYearAll

Tata Motors Report Card

Attribute Value Date

PE ratio 38.63 24/11/2010EPS (Rs) 31.52 Mar 2010

Sales (Rs crore) 31/03/2010Face Value (Rs) 10Net profit margin (%) 4.23 31/03/2010

Tata Motors Announcements

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Escorts Tax Plan - Growth 8.17

Auto Industry News

TVS Motor may look at further price hikes to offset high input costs Tata Motors unveils Winger variant, aims 250,000 small vehicles FY11 Deutsche Bank recommends buy on TVS Motors Amtek India revises open offer start date to Nov 26 Block deals of 2.5 mln Amtek India shares on NSE

Updated on : Nov 25 2010 11:28AMView more Auto industry news

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Top Gainers Top LosersCompany Price %Change

Central Bank of India 208.25 +5.22Lupin 505.15 +4.02

Sun Pharmaceutical Industries 471.75 +3.81Infosys Technologies 3,089.05 +2.93Tata Consultancy Services 1,033.10 +2.25View more gainers Company Price %Change

India Infoline 94.95 -10.88Hindustan Construction Company 49.95 -10.16IRB Infrastructure Developers 205.15 -7.96Shriram Transport Finance Company 780.00 -6.65Suzlon Energy 47.70 -5.54

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