ALPHA SECURITIES CORPORATION Who is Alpha Securities? ALPHA SECURITIES CORPORATION (Alpha), a proud member of the Philippine Stock Exchange, was established in September 29, 1989. Alpha is now on its 30 th year of giving quality service to the public investor. The management and staff are well known for its integrity and competence. Its primary objective is to protect its customers in accordance with the SEC Rules and regulations. Address: Unit 3003, 30 th Flr. One Corporate Center, J. Vargas St., corner Meralco Ave., Ortigas Center, Pasig City Tel Nos: Trunk line +63 2 4779959 Direct Lines: +63 2 6546806, +63 2 6546807, & +63 2 6546828 Trading Floors: +63 2 8391976, +63 2 8391685 & +63 2 8389600 Fax No: +63 2 6546799 Email Address: [email protected]- online trading [email protected]- sales & accounting [email protected]- admin 1. DETAILED PROCEDURES SHOWING THE ENTIRE ONLINE AND TRADITIONAL TRADING TRANSACTIONS A. Account Opening Procedures and Documentary Requirements As a matter of policy, prior to effecting any transaction for or with any client, the assigned Salesman/Agent shall have already done face to face interview with the client. The licensed Salesman/Agent shall inform the client of Alpha’s policies regarding acceptance of new accounts, payment schemes and other rules and regulations which the client needs to know in doing business with the Firm. Client may download the following forms in the website under the “CREATE AN ACCOUNT” toolbar: Customer Account Information Form Customer Specimen Signature Card Online Trading Agreement Upon accomplishment, deliver the original copies of the forms along with the requirements to ALPHA’s office.
Transcript
ALPHA SECURITIES CORPORATION
Who is Alpha Securities?
ALPHA SECURITIES CORPORATION (Alpha), a proud member of the Philippine Stock Exchange, was established in September 29, 1989. Alpha is now on its 30th year of giving quality service to the public investor. The management and staff are well known for its integrity and competence. Its primary objective is to protect its customers in accordance with the SEC Rules and regulations.
Address: Unit 3003, 30thFlr. One Corporate Center, J. Vargas St., corner Meralco Ave., Ortigas Center, Pasig City
1. DETAILED PROCEDURES SHOWING THE ENTIRE ONLINE AND TRADITIONAL TRADING TRANSACTIONS
A. Account Opening Procedures and Documentary Requirements
As a matter of policy, prior to effecting any transaction for or with any client, the assigned Salesman/Agent shall have already done face to face interview with the client.
The licensed Salesman/Agent shall inform the client of Alpha’s policies regarding acceptance of new accounts, payment schemes and other rules and regulations which the client needs to know in doing business with the Firm.
Client may download the following forms in the website under the “CREATE AN ACCOUNT” toolbar: Customer Account Information Form Customer Specimen Signature Card Online Trading Agreement Upon accomplishment, deliver the original copies of the forms along with the requirements to ALPHA’s office.
The license Salesman/Agent who will conduct the face to face has to be sure that documentary requirements and information contained in the Customer Account Information Form (CAIF) are verified to be true and correct.
Documentary requirements in opening traditional and online account
Individual Account
o 2 copies of any government issued identification cards, i.e.:
Driver’s license
UMID
Passport
TIN
o other ID’s which identifies the new client
Corporate Account o SEC Registration -Articles and By-Laws o Board Resolution authorizing the opening of account with
ALPHA o Secretary’s Certificate setting forth the name and signature of
officers authorize to operate the account/person to authorize to transact on behalf of Alpha
o Identification cards of the Authorized Signatories
Note: A valid email account is needed and proof of billing (bearing the same disclosed address of the applicant)
Traditional client who decide to avail of the Online Trading Facility o Client shall inform ALPHA of his intention to go online thru letter of
request o Client shall update Customer Account Information Form (CAIF) and provide
valid email address o Client shall download and sign the Online Trading Agreement
B. Funding of Account
The client may deposit funds through the bank account of ALPHA or the client may
opt to go to office of ALPHA to make an initial deposit or the messenger will pick up check from the client convenient location.
If the funds were deposited to ALPHA’s account, the client must send a scanned copy or fax copy of the deposit slip for validation/verification and for issuance of Official Receipt.
C. Withdrawal of Funds
On T+1 the payable staff shall generate the Daily Operations Report to determine payables to client
Prepare the check voucher and check dated on the settlement date in payment of the proceeds of selling transactions
On due date, payable staff shall ensurethat the check was deposited to online client’s bank account and notify accordingly, and non-response after 5 days is taken that the client has no objection.
D. Securities Position
On trade date, the settlement staff shall ensure that the shares being sold by online client is already in the custody of ALPHA
On settlement date, the staff shall ensure that all transactions are settled with SCCP, securities sold were delivered to SCCP while the securities bought were duly received from SCCP and posted/credited to the portfolio of the online client.
E. Deposit and Withdrawal of Stocks
Deposit of Stock Certificate o Bring the signed certificate to ALPHA’s office o Bring the following requirements (2 valid ID’s and payment for
lodgement) o ALPHA will deliver said certificate to the Stock Transfer Agent for
clearing purposes o Once cleared, the shares will be credited to the account of the client
Transfer of shares from another broker to ALPHA
o Send a copy of request duly acknowledged by other broker and ALPHA will coordinate with the Settlement-in-charge
Transfer of shares from ALPHA to another broker o A letter request originally signed by the client should be received by
ALPHA and pay the processing fee for EQ-trade.
F. Cash and Stock Dividends
Cash dividends will be credited to client’s account on payable date. A check is prepared within the week to be deposited to the designated bank account of the client.
For clients with stock dividend, ALPHA will credit the shares of stock to the account of the client on payable date upon receipt from Philippine Central Depository (PCD)
G. Stock Rights
Notices are given to clients who are eligible to get the stock rights. The notices
will be sent through their email account. Client shall return the signed confirmation together with their check payment if
they shall exercise their right or sign a waiver if not within the specified period stated.
PROCEDURES FOR POSTING ORDERS:
Go to https://alpha.psetradex.ph. Click on trade at the upper right corner of the webpage. Enter your Alphasec Online user account and password emailed to your registered address. You will be redirected to the login portal and prompted to enter the security code from your
mobile authenticator You can now navigate on your portal, you can see your credit limit, change password, and toggle
to different pages where you can monitor the movement of the stock market, place orders, modify and cancel. A. Buying Order
Click the search icon, type the security you want to buy, choose the one with the XPSE for normal lot and OD.XPSE for odd lot. It will automatically go to the Home screen of your entered security.
Or you can select a security on the left side of your home screen. To toggle from the normal lot to odd lot, just click the NORM or ODD.
Press the buy button, the blue button located on the right panel of your Home screen. Fill in the mandatory fields and click preview order. For iceberg transaction, click the ADVANCED ORDER DETAILS, fill in the disclosed
quantity field, it must be 10% of the original quantity then click preview order. The order confirmation will pop out; enter the security code from your mobile
authenticator then click place order. Your order will be placed in the market. You can also park a buying order by clicking the park private button. You can view
your parked order on your blotter with the status pending new. To send it to market, right click the order then click send parked order
Click the search icon, type the security you want to sell, choose the one with the XPSE for normal lot and OD.XPSE for odd lot. It will automatically go to the Home screen of your entered security.
Or you can select a security on the left side of your home screen. To toggle from the normal lot to odd lot, just click the NORM or ODD.
Press the sell button, the red button located on the right panel of your Home screen. Fill in the mandatory fields and click preview order. For iceberg transaction, click the ADVANCED ORDER DETAILS, fill in the disclosed
quantity field, it must be 10% of the original quantity then click preview order Enter the security code from your mobile authenticator then click place order. Your
order will be placed in the market. You can also park a selling order by clicking the park private button. You can view
your parked order on your blotter with the status pending new. To send it to market, right click the order then click send parked order
C. Modify Order- Orders with the status new, pending new and partially filled can be modified. In the Working Orders under the blotter page, highlight the security you want to modify. On the lower right panel of your screen change the figures and click the MODIFY button then click Confirm.
D. Cancel Order – Orders with the status new, pending new and partially filled can be cancelled. In the Working Orders, highlight the security, click the Cancel button then click Confirm.
E. Rules on Posting, Modifying and Cancelling Orders
Only limit order types are allowed Price of the order should be within the static threshold of the security All foreign orders should consider the Foreign Ownership Limit or Foreign Available
(FA) Rules on posting orders during different market phases shall always be observed
(Pre-open, Market Open, Continuous Trading-AM, Market Recess, Continuous Trading -PM, Pre -close, Trading at last, Market closed)
Combining of normal lot and odd lot is not allowed
F. View Orders All orders placed in the market can be viewed by clicking the Order Book Icon
G. Account Maintenance Update of stock position and account balance will be done everyday in the morning at
7:00 A.M. Additional cash deposit within the day may be allowed to be added to the credit limit
H. Buy and Sell of Stocks
You can buy stocks as much as your funds may cover The same thing as you can sell only the number of your shares you have in your
position.
2. TRADE AND ORDER EXECUTION (ORDER TICKET RULE 52.1.7) a. The PSETradex can create a log report of all transactions which shall contain all information
required to be recorded in an order form prescribed by the SRC Rules.
b. An entry in this log is automatically created everytime an order form is accomplished by a client. The order log serves as a compilation of all online and traditional client orders. It is kept by Alpha (printed and soft copy) and presented to the Commission upon request for legal and audit purposes.
c. The Company submits that this method is more responsive, efficient and environment-
friendly. More importantly, it will not prejudice Alpha’s clients because the electronic order form will contain all the necessary information required by the SRC Rule. In fact, the customers will benefit from the automated process of generating such document, which will be free from risk of human errors in recording the transactions and putting the time stamp therein.
d. The Order Log Report contains all the orders with their corresponding time log whether
executed or still outstanding at the end of the trading day. Order Log Report contains the following: Exectime ExecStat A/ACCDS
Symbol OrderQty Ccy Side OrderAvP ExecID ExecQty Substatus TFOrderID ExecPrice Trader ExecRefID Exectype Client A/C Remarks _Solicited or Unsolicited **** **** for discussion with PSE but reflected in the BUY and SELL CONFIRMATION
NUMBER OF SALESMAN WHO WILL RECEIVE THE ORDER VIA TELEPHONE AND THOSE IN CHARGE INPUTTING THE ORDER
Alpha has four (4) registered salesman but only three (3) will receive orders via telephone and shall be in-charge of inputting the orders. Alpha has three (3) terminals, two (2) are located at PSE-BGC and one (1) offsite. There will be no instances of delay in the receipt of orders from client and the time the receiving salesman inputs the order into the system as it is immediately entered in the system once received. There will only be delay if the whole PSE system has technical problem or system breakdown.
3. CONFIRMATION OF CUSTOMERS ORDER RULE (SRC 30.2.2)
Procedures for client’s invoice and confirmation of orders
a. ALPHA backroom personnel shall download the End of Day (EOD) files from the PSE Website and upload the same to the backroom computer system or WINSTOCKSS
b. Generate FORM ABC from PSE c. Compare the done transaction uploaded to the system versus the generated Form ABC d. If found the same, process the done transaction. e. Assign in series invoice numbers for BUY and SELL transactions f. Print the buy and sell confirmation for signature of the authorized signatory g. Email a system generated buy and sell confirmation to the client h. Archive proof that the confirmation was emailed and acknowledged by the online client. i. A non-response within 24 hrs means the client has no objections.
a. ALPHA shall send monthly statement of account containing description of any securities
positions, money balances, or account activity to each customer whose accounts has trades during the period.
b. At the close of every month and/or every quarter, ALPHA will generate statement of account. c. Email a system generated Statement of Account to the client d. Archive proof that such Statement of Account was emailed and acknowledged by the online
client and non-response after five days means the client has no objections.
FREQUENTLY ASKED QUESTIONS
a. Who can open an Online Trading Account? i. Any person of legal age and of any nationality can open an online trading account with Alpha
Securities as long as they meet the requirements. ii. A legitimate juridical person may also apply for an online trading account provided an
authorized person is designated by Alpha to transact on behalf of Alpha.
b. How can I open an Online Trading Account? i. Interested person may download the following forms in our website under the “CREATE AN
ACCOUNT” toolbar: Customer Account Information Form Customer Specimen Signature Card Online Trading Agreement
Kindly fill out the required data.
ii. Upon accomplishment, deliver the original copies of the forms along with the requirements to
Alpha Securities Business office. iii. The firm will review the application. Upon approval, you will be given your log in details so you
can start your online trading.
c. What are the requirements in opening an online account? i. Individual Account
a. 2 copies of any government issued identification cards, e.i: SSS TIN card UMID Passport (required for non citizen applicant)
ii. Corporate Account
SEC Registration Articles & By laws Board Resolution authorizing the opening of account with Alpha Securities Secretary’s Certificate setting forth the name and signature of officers authorized to operate the account /person authorize to transact on behalf of Alpha Identification cards of the Authorized Signatories
Note: A valid email account is needed, and Proof of billing (bearing the same disclosed address of the applicant)
Orders and Transaction a. Rules on Posting, Modifying and Cancelling of orders
- Only limit order types are allowed. - Price of the order should be within the static threshold of the security - All foreign orders take into account the Foreign Ownership limit - Rules on posting orders during the different market phases shall always be observed - Combining of normal lots and odd lots is not allowed
b. When can I start Trading?
i. You can start trading once your funds have been cleared. It usually takes 3 days depending on the bank’s clearing time. An email will then be sent to you containing your log in details.
c. How can I view My Orders
i. All orders placed in the market can be viewed by clicking the Order Book Icon.
d. Boardlot and tick size
Please take note that orders with volume less than the Board Lot are considered as OddLot and can be posted in an OddLot Market.
e. In case of emergency, can I call your office to assist me in placing my orders? i. Yes. You may call the office or any salesman assigned (pls. refer to contact numbers posted to
f. Charges and fees related to an executed transaction for online trading Buy and Sell:
Commission - Minimum of .0025 or Php20.00 whichever is higher (No. of Shares x Price x .0025)
Vat on commission - 12% on commission SCCP - .01% (of the gross trade amount) PSE Trans. Fee - .005% (of the gross trade amount) Sales Tax - (No. of Shares x Price x .006) Access fee for online (web) - 155.00 per month + 12% vat Access fee for online and mobile – 205.00 per month + 12% vat Note: Sales Tax is applicable only on Selling Transactions Deposit and withdrawal a. How to fund my Account?
A cash /check deposit is to be made to ALPHA SECURITIES CORPORATION bank account at BDO SA# 2580052735 or BPI #4011-0026-55.
A scanned copy sent via e mail or fax copy of deposit slip should be provided to Alpha Sec.
Seminar a. Is there any seminar/lecture to be conducted by the Alpha Securities to guide its new clients in
using its online trading facility? Yes, there will be some sort of one time seminar for new online clients. This serves as a way of making them familiar with the online trading facility’s key features and how it works.
Account Maintenance a. Update of Stock Position and online account balance
Update of stock position and account balance will be done every day in the morning at 7 a.m. For immediate information on account changes, please call +63 2 6546828 / cp# 09175385463 or send an email to [email protected] or [email protected]
b. Can I buy stocks as much as I want?
You can buy stocks as much as your funds may cover. The same thing as you can sell only the number of your shares you have in your position.
c. Do you give your client credit line or margin account?
Yes, but subject for special approval. It is usually 50% the market value of the client’s stock position (blue chips only or selected issues). For details, please call office.
Re-setting of Password and update of Client’s info.
To validate any changes on client’s information, an updated Customer Account Information Form should be submitted to Alpha Sec.
You may contact us at +63 2 6546828, +63 2 6546806, +63 2 6546807 or email at [email protected]
HOW TO USE ALPHA SECURITIES ONLINE TRADING PLATFORM?
1. Go to https://alpha.psetradex.ph. Click on Trade at the upper right corner of the webpage. 2. Enter your Alphasec Online user account and password emailed to your registered email address.
3. You will be redirected to the login portal and prompted to enter the security code from your mobile authenticator.
4. You can now navigate on your account portal, you can see your credit limit, change password, and toggle to different pages where you can monitor the movement of the stock market, place orders, modify and cancel.
A. BUYING ORDER a. Click the search icon, type the security you want to buy, choose the one with the .XPSE for a
normal lot and .OD.XPSE for oddlot. It will automatically go to the Home screen of your entered security.
b. Or you can select a security on the left side of your home screen. To toggle from normal lot to oddlot, just click the NORM or ODD.
c. Press the buy button, the blue button located on the right panel of your Home screen. d. Fill in the mandatory fields and click preview order.
e. For Iceberg transaction click the ADVANCED ORDER DETAILS, fill in the Disclosed Quantity field, it must be10% of the original quantity then click preview order.
f. The order confirmation will pop out; enter the security code from your mobile authenticator then click place order. Your order will be placed in the market.
g. You can also park a buying order by clicking the park private button. You can view your parked
order on your blotter with the status pending new. To send it to market, right click the order then click send parked order.
B. SELLING ORDER
a. Click the search icon, type the security you want to sell, choose the one with the .XPSE for
normal lot and .OD.XPSE for oddlot. It will automatically go to the Home screen of your entered security.
b. Or you can select a security on the left side of your home screen. To toggle from normal lot to oddlot, just click the NORM or ODD.
c. Press the sell button, the red button located on the right panel of your Home screen. d. Fill in the mandatory fields and click preview order.
e. For iceberg transaction click the ADVANCED ORDER DETAILS, fill in the Disclosed Quantity field, it must be10% of the original quantity.
f. Enter the security code from your mobile authenticator then click place order. Your order will be placed in the market.
g. You can also park a selling order by clicking the park private button. You can view your parked order on your blotter with the status pending new. To send it to market, right click the order then click send parked order.
C. MODIFY ORDER – Orders with the status new, pending new and partially filed can be modified. In the Working orders under your blotter page, highlight the security ypu want to modify. On the lower right panel of your screen change the figures and click the MODIFY button then click confirm.
D. CANCEL ORDER - Orders with the status new, pending new and partially filed can be cancelled. In the Working Orders, highlight the security, Click the Cancel button then click Confirm.
