WELCOMEPresentation of Revolutionary Product ALSTONE WATER PROOF PLYBy BHARAT MADAN

Topics of Presentation

•What is Alstone Water Proof Ply •Comparison of Alstone Water Proof Ply with Best Plywood Available in Market

• How to sell Alstone Water Proof Ply

Firstly Lets understand what is Water Proof Ply• Most types of wood eventually gets damaged in case of a

prolonged exposure to water. However a good quality waterproof plywood is built in such a way that it offers a better degree of resistance to water, compared to natural solid wood or commercial MR grade plywood. The reason for this is that a phenolic resin (which is a synthetic plastic resin) is used for glueing all the individual plies together. Use of a such a synthetic plastic resin helps in making the plywood waterproof.

• In India BWR grade plywood means Water Proof Plywood , BWR stands for Boiling Water Resistant there is Similar Grade BWP ( Boiling Water Proof) which is used for making block boards

What is Alstone Water Proof Ply• Alstone water Proof Ply is a revolutionary product which is

101% water Proof , Termite Proof Ply and Fire Retardent Ply .It is manufactured with Rice Husk,High Quality Wood Polymer Composite,Calcium and Additives which is naturally Termite and Water Proof . Alstone Water Proof Ply Comes with life time Guarantee which is First time in India giving such Guarantee. ALSTONE WATER PROOF PLY IS CALIBERATED PRODUCT.

Product Specifications• Thickness Available 6mm , 12mm , 18mm,• Sizes 8ft x 4ft , 7x 4ft , 6x4ft• Applications • Exterior Wall Cladding • Garden Furniture & Fencing• Modular Kitchens• Home and Office Furniture• Wall cladding• Bathroom cabinets• Wardrobes• Ceiling Solutions and Many More

Comparison of Best Quality Water Proof Ply With Alstone Water Proof Ply• 1.Water Proof Ply Resists water for Limited Period • 1.Alstone Water Proof Ply No effect of Water for Life Time• 2. Water Proof Ply needs Glue Line Positioning Treatment

for making it Borer and Termite Proof still gets Destroyed by Termite and Borer after 7 years

• 2.Alstone Water Proof Ply is manufactured by wood polymer composite which is not favorite of Termite and Borer and comes with life Time Guarantee against Termite and Borer

Comparison of Best Quality Water Proof Ply With Alstone Water Proof Ply• 3.Water Proof Plywood chances of De-Lamination with

excessive exposure to moisture and Heat• 3. Alstone Water Proof Ply is manufactured by Single

layer with water proof material so there is no chance of De Lamination

• 4.Water Proof Ply Chances of Bending and Twisting because it absorbs water and gets Bends and Twisted

• 4. Alstone Water Proof Ply Zero Chances of Bending and Twisting as it does not absorb moisture.

Comparison of Best Quality Water Proof Ply With Alstone Water Proof Ply• 5. Regarding Water Proof Ply several concerns have been

raised that potential health hazards that can be caused by formaldehyde emissions

• 5. Alstone Ply is completely free from any Toxic emissions ,it emits 0% Formaldehyde as Per E1 standards

• 6.Water proof ply is exterior grade for short span of Time• 6. Alstone Water Proof Ply is Exterior Grade With Life

Time Guarantee

Comparison of Best Quality Water Proof Ply With Alstone Water Proof Ply• 7. Water Proof Ply cannot be considered Eco Friendly .• 7. Alstone Water Proof Ply is 100%Eco Friendly

8.Difficulty to Judge the Quality of Water Proof Ply• 8. Alstone water proof Ply is manufactured with Virgin

materials and utmost care is taken during manufacturing to avoid any Quality related Problems

Comparison of Best Quality Water Proof Ply With Alstone Water Proof Ply• 9. Water proof Ply when painted does not look elegant .• 9. Alstone Water Proof Ply gives Elegant Look with Paint

of your Choice• 10. Water Proof Ply is Costlier with limited Features for

short span of time • 10.Alstone water proof comes with unlimited features, Life

Time Guarantee in short Complete Paisa Wasool Ply

Commercial Comparison of Best Quality Water Proof Ply With Alstone Water Proof Ply

• 19mmCentury Marine Ply List Price 181.74 Sqft • 19mm Green Prima Ply List Price 183.92 Sqft• 19mm Green Club Plus list Price 258.56 Sqft• 19mm Duro Puma Ply BWP List Price 172.10 Sqft• 19mm Duro Titanium BWP List Price 233 Sqft• 19mm Archid Fire Retardent List Price 210 Sqft• 19mm Archid Marine Ply List Price 186.50 Sqft• ALSTONE WATER PROOF PLY LIST PRICE 186.00 Sqft• Archid,Century , Green and Duro AVERAGE SELLING PRICE TO END

CUSTOMER 186-28% Discount =133+5% Tax = 150.66sqft F• ALSTONE WATER PROOF PLY SELLING PRICE TO END

CUSTOMER• 186-25% Discount = 139+5% Tax = 146.475sqft for Delhi and UP• 139+14.5%=159 for other States• With Additional Features we are offering GOOD

PRICE

Alstone Water Proof Ply Carpenter friendly

• Carpenter can use the same carpentry tools as he use for other wood pannel

• Use any synthetic Resin Adhesive available in Market to Paste Laminate or Veneer on Alstone Water Proof Ply

• Carpenter can use nails and hammer to fix it anywhere• Alstone Water proof Ply is ideal for Laser Engraving and

CNC routing

How To Sell Alstone Water Proof Ply• 1. Lead Generation• 2. Lead Conversion• 3. Customer Retentions

Lead Generation

• We are good at what we do• We take good care of our customers• They love and recommend what we do

•We just need more of them …

Finding Our Leads/Prospects• 1. Plywood ,Hardware Distributors /Wholesalers (Distributors )• 2. Plywood , Hardware Showroom Owners

(Distributors/Dealers)• 3. Plywood Retail Shops (Dealers)• 4. OEMs Modular Kitchen MFG / Showrooms (Secondary

Sales)• 5. Architects/ Interior Decorators ( Secondary Sales)• 6. Contractors / Fabricators ( Secondary Sales)• 7. Builders (Secondary Sales)• 8. Carpenters (Secondary Sales)• 9. Projects Govt and Private (Secondary Sales)• 10. End Customers (Secondary Sales)

The barriers have multiplied

• But our prospects don’t know who we areThey don’t know our companyThey don’t know our product or serviceThey don’t know what we stand forThey don’t know our customersThey don’t know our recordThey don’t know our reputationThey’re surrounded by sales and marketing messages at every turnThey’re deluged by people who want to part them from their moneyThey’re cynical or indifferent to our claimsThey’re resistant to new purchase opportunitiesThey’re more and more demandingThey probably already have a relationship with your competitorsThey’re working harder than ever but still falling behindThey don’t need another relationshipThey don’t have time to listen to usThey don’t read or respond to our emailsThey don’t return your calls for monthsTHEY decide who they’ll speak to, and what and when they’ll buy

•Now — what was it we wanted to sell them? ALSTONE WATER PROOF PLY

Leads Coversions• Key is Showing Enthusiasm for Alstone Water Proof Ply

Product• A. Study About Alstone Company ,Products and Alstone

Water Proof Ply If we are able to convey knowledge about the Alstone WPP, and able to answer questions that customers may have, then they will understand that we really care about the product. If we find the product worthwhile, they are more likely to as well.

Leads Coversions Translate Alstone Ply Features into Benefits This makes it easier for the customer to see why they should purchase the product• Alstone Water Proof Ply makes customer’s life easier• Alstone Water Proof Ply create a sense of luxury• Alstone Water Proof Ply product is enjoyed by many

people• Alstone Water Proof Ply product that can be used for a

Life Time

Lead Coversions• We will convey energy and enthusiasm if We speak

clearly about Alstone Water Proof Ply, and show expression when discussing it, in short Body language and tone are Important

• Anticipate your Customers Motivation This shows that you understand customer needs. Make sure that you are able to connect emotionally with customers by addressing those needs.

Lead Conversions• Circulate Samples Catalogues to All Prospects• Make a Standard Email with all E Catalogues and Price

List and send to All Prospects• Regular Follow up• Telemarketing is also very effective enhance your Skills on

talking over the Phone• Leaflet drops or Inserts in your Region • Exhibitions and Trade Shows • Use your competitors Resources• Marketing used to be defined in terms of 4Ps. Product,

Price, Place and Promotion. But with the rise of social media there is now a 5th P, “People.”

Lead Conversions• Good marketing today is NOT about interrupting people or

blasting them with unwanted messages. Instead it is about building relationships, peer influence, trust and engagement with a self-selecting Prospects.

Customer Retention• Customer retention refers to the activities and actions

Alstone group takes to reduce the number of customer defections. The goal of customer retention programs is to help Alstone Group retain as many customers as possible, often through customer loyalty and brand loyalty initiatives few of these activities are Gold Scheme ,Revolving Meets,Carpenter Meets, Efforts by sales Team for Increasing Secondary Sales many more

Customer Retention Actions• 1. Reducing Attrition• 2. Sell and then sell again• 3. Bring back the “lost sheep”• 4. Frequent Communications Calendar• 5. Extraordinary Customer Service• 6. Courtesy system• 7. Product or service integrity• 8. Measure lifetime value• 9. Attending to Customer Complaints and have Satisfied

customers.

Customer Retention• Other customer retention strategies include:

• Loyalty Programs• Overcome Buyers Remorse• Personal Touches• Premiums and Gifts• Questionnaires and Surveys• Regular Reviews• Social Media

THUMB RULE The thumb rule is ALSTONE WATER PROOF PLY is better than Marine Ply , Marine Ply is better than waterproof BWR Ply , and BWR is better than commercial MR Ply . Given this basic equation, which type of Ply Customers should choose,ASSUREDLY ALSTONE WATER PROOF PLY

THANK YOU

“It’s been a pleasure being with all of you today, thank you”