Data Sheet

The last thing you can afford is to make critical ‘make it or break it’ decisions based on last year’s data, simple spreadsheets, or worse, a hunch. But collecting and analyzing the right data to make the right decisions is neither so simple nor so fast. Often, you need to wait for IT to pull together the right dataset. Then, you wait again, this time for a statistical expert to analyze the data. By the time you have an informed answer, the business opportunity is in your rear-view mirror rather than your front windshield.

With Alteryx Strategic Analytics, your days of waiting for outdated answers are over. By delivering informed, accurate answers to strategic business questions in a fraction of the time of other analytic solutions, Alteryx Strategic Analytics lets you outmaneuver your competition with confidence. Make informed, strategic decisions with confidence thanks to the ability to integrate virtually any data source—internal, external, cloud or on premise—and enhance it with the best customer and market data on available, straight out of the box. And because Alteryx Strategic Analytics simplifies the previously complex tasks of predictive and spatial analytics, you can enable every employee in your organization to make critical business decisions based on real, verifiable facts. Now that’s powerful.

Why Wait to Answer Strategic Questions?

When a complex business question requires sophisticated analytics, Alteryx Strategic Analytics can help you find an answer—and then iterate that answer—faster than traditional analytic solutions, which often require expensive statistical and coding experts.

Alteryx Strategic Analytics simplifies the complex task of determining the relevant data, gathering it, and building sophisticated analytics that deliver answers to your most complicated business questions. Rather than requiring multiple tools and people from different departments, Alteryx Strategic Analytics delivers everything you need in a single, integrated solution. From data integration and exploration capabilities to analytic processing and reporting, everything you need is at your fingertips—in the same environment.

Alteryx Strategic Analytics

Rapidly Answering Strategic

Business Questions

With Alteryx Strategic Analytics, you can:

• Answercomplexbusinessquestions in a fraction of the timearequiredbyothersolutions

• Delivertherightdatatodrive therightdecision,nomatter wherethatdatalivesorwhat formittakes

• Gainadeepunderstandingofwhere and why a transaction oreventoccursthroughunique,built-inspatialcapabilities

2

Create Business Analytics in an Easy-to-UseWorkflowEnvironmentUsing the design canvas and step-by-step, workflow-based environment of Alteryx Strategic Analytics, data artisans can easily create analytics and, with a single click, put analytic applications—and answers to critical business questions—in the hands of those who need it most: decision-makers. And when business conditions or underlying data change, Alteryx Strategic Analytics helps you iterate your analytic applications quickly and easily, without waiting for your overburdened IT organization or expensive statistical specialists to ‘republish the model or ‘rebuild the cube’.

BaseYourDecisionsontheForesight ofAccessiblePredictiveAnalyticsWhat’s more, Alteryx Strategic Analytics helps you make these critical business decisions based on forward-looking, predictive analytics, rather than past performance or simple guesswork, delivering more accurate, actionable answers. By embedding predictive analytics tools, based on the R open source statistical language, Alteryx Strategic Analytics makes powerful statistical techniques accessible to everyone in your organization through a simple drag-and-drop interface.

Alteryx Strategic Analytics lets you easily include any of the following toolsinananalyticalworkflow:

• Predictivemodelingtechniques, such as logical regression or decision trees

• Clusteringtechniques,suchasK-centroidclusteringandprinciplecomponentanalysis

• Datainvestigationtechniques, such as scatter plots and association analysis

Alteryx makes it easy

to integrate data

from any source to

drive analytics

3

DelivertheRightDatafor the Right Question

To answer the complex business questions faced by organizations today, the traditional data warehouse and data mart model is no longer sufficient. From geo-tagged social media and enterprise cloud applications to Big Data and demographics, the IT department and its systems of record no longer hold the keys to the most important sources of insight.

AccessVirtuallyAnyDataSourceIn order to answer your most critical questions, you need to access these new sources of insight—as well as traditional data warehouses or databases—in a single environment. That’s why Alteryx Strategic Analytics allows you to bring together data from virtually any data source, no matter if it is structured, unstructured or cloud or Big Data into your analytic application, delivering

the most accurate and complete answer to your most pressing business questions.

CombineandCleanseDatawithComprehensiveDataIntegrationData access is just the tip of the iceberg. To deliver its true value, data must be combined, enhanced and cleansed. That’s why Alteryx Strategic Analytics provides a comprehensive data management suite as part of its core workflow, including:• PersonalETL:Pull data from

anywhere—internal, third parties, or Web.

• Agiledatabase:Take on structured, un-structured, and spatial data.

• Dataqualitytools:Keep your data clean and credible.

• Datamanagementtools:Manipulate data and define relationships.

Alteryx Strategic Analyticsprovidesaccesstovirtuallyanydatasource,including:

• Datawarehousesanddatabases,suchasOracle,SAP,andTeradata

• ERPandcloud-basedapplications,suchasSalesforce.comandNetSuite

• Hadoopdatastores,includingClouderaandMapRdistributions

• NoSQLDatabases,suchasMongoDB

• MicrosoftExcelspreadsheets

• Flatfiles

• Spatialandlocationdatafiles

Alteryx puts the

power of analytic

applications in the

hands of business

decision makers

Alteryx is a registered trademark of Alteryx, Inc. 7/12

230 Commerce, Ste. 250, Irvine, CA 92602+1 714 516 2400 www.alteryx.com

SystemRequirements

Desktop/Workstation (minimum):

• CPUwithSSE2instructionsetsupport

• MicrosoftWindowsXPorlater(32-bit)

• 1GBofRAM

• 10GBofavailablehard-diskspace

Enterprise Server (minimum):

• DualcoreCPUwithSSE2instruction

set support

• MicrosoftWindowsServer2003orlater

withcurrentservicepack(32-bit)

• 4GBofRAM

• Two80GBhard-diskdrivesinRAID1

configuration

• Per-usertempfilespaceonadifferent

drivethanOSanddatafilesource

Supported Databases:

• HIVE(forHadoop)

• SQLite

• ESRIGeoDatabasereadonlysupport*

• MongoDB

• SQLServer®*

• Oracle*

• Sybase®

• Teradata®

• Netezza®*

• MySQL®

• DB2

* Includes support for vendor-specific

spatial functionality

Reporting Formats:

• PNG–PortableNetworkGraphics

• HTML–HyperTextMarkupLanguage

• PCXML–AlteryxMarkupLanguage

• PDF–Adobe®PortableDocumentFormat

• RTF–RichTextFormat

• DOC/DOCX–MicrosoftWord

• XLS/XLSX–MicrosoftExcel

• PPT/PPTX–MicrosoftPowerPoint

FullspecificationsforAlteryx Strategic

Analyticscanbefoundatalteryx.com/

products/technical-specifications

AboutAlteryx

Alteryx provides indispensable analytic solutions for enterprise companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for Data Artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today’s organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue. Customers like Experian Marketing Services and McDonald’s rely on Alteryx daily for their most important decisions. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide. Get inspired today at www.alteryx.com or call 1-888-836-4274.

Don’tGuessYourOpportunity: IntegrateCustomerandMarketDataYou know that the right data drives the right decisions, but corporate or even external data sources don’t always give you the context and insight into your customer and market environment that you need. That’s why Alteryx uniquely packages the industry’s leading third-party customer and market data within Alteryx Strategic Analytics.

Pre-prepared for analytic use, this data package is ready to use, so you don’t have to waste time classifying and mapping data. It includes:• Experianhousehold,demographic,

and segmentation data• Dun&Bradstreetorganizational

firmographic data• TomTomgeo-spatialdatafor

location intelligence• USCensusdata

UnderstandWhereandWhyThingsHappen:LocationMatters

Whether you’re building a hyper-local marketing and merchandizing strategy or trying to understand the value of social media investments, location matters. Traditionally, this type of insight has been in the hands of a few “geo” specialists focused on mapping

and trade areas. Now, with Alteryx Strategic Analytics, you can put location specific intelligence in the hands of every decision-maker—and add the deeper insight of powerful analytics.

IncludeSpatialandLocation-BasedIntelligenceinEveryAnalysisWith the rise of location-enabled devices, such as smart phones and tablets, consumer and business interactions increasingly include a location data-point, making spatial analysis more critical than ever before. Alteryx Strategic Analytics uniquely provides powerful geospatial and location intelligence tools as part of any analytic workflow, allowing you not only to visualize where events are taking place but also to drive location-specific decision-making. Alteryx Strategic Analytics enables you to include any or all of the following in your predictive analytics:• Geocodingofdata• Drive-timeanalytics• Tradeareacreation• Spatialanddemographicanalysis• Spatialandpredictiveanalysis• Mapping