CarnivalCIRCUS

First week of august

A dynamic and lively

event

Entertainment everywhere

Loved by all ages

Why is it a good idea

Offers something for everyone

Bringing families together

Queuing is no longer boring

Focus is not only on rides

Opportunities for the disabled

Summertime

How it would look

pROMOTING THE EVENTSOCIAL NETWORKING

#AltonTowersCarnivalCircus

PROMOTING THE EVENTWEBSITE

pROMOTING THE EVENT

DIRECT MARKETINGGives a taste of the event

Communicating directly to the visitors

pROMOTING THE EVENT

MERLIN ENTERTAINMENT

pROMOTING THE EVENT

TELEVISION27.4 million people

pROMOTING THE EVENT

PRINT ADVERTS

pROMOTING THE EVENT

PRINT ADVERTSNewspapers41.5 million

adults

TARGET MARKET

Families

TARGET MARKET

PRICE

Ticket prices remain sameExtra events on the day

50% of extra event profits - charity

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